For years, we hired marketing agencies who would embarrass us with cheesy and overly aggressive tactics.
So, we stopped doing it. We focused on organic growth, and in many instances it meant that we lost out on huge opportunities to well funded and better marketed competitors...
This was profoundly stupid.
Finally, we came to our senses and, infomercial style, said "there's got to be a better way".
Last year, we co-founded @doubleupgrowth with @aidanhornsby to create a growth marketing agency that focuses on marketing great product tastefully....