If a company’s entire lead flow is inbound
That might be an indication outbound marketing DOES NOT WORK for their particular offer
Let me give you an example…
That might be an indication outbound marketing DOES NOT WORK for their particular offer
Let me give you an example…
Software development agency
50+ case studies
You think “this should be easy to sell right?”
NO
Because they’re all custom solutions
They were INBOUND leads with UNIQUE, NONREPLICABLE problems
Examples:
50+ case studies
You think “this should be easy to sell right?”
NO
Because they’re all custom solutions
They were INBOUND leads with UNIQUE, NONREPLICABLE problems
Examples:
Replicable problems:
> Business needs leads
> Business needs developers
> Business needs better sales training
Non-Replicable problems:
> Manufacturing firm needs tracking mechanisms and data analysis among their suppliers and assembly line
> Business needs leads
> Business needs developers
> Business needs better sales training
Non-Replicable problems:
> Manufacturing firm needs tracking mechanisms and data analysis among their suppliers and assembly line
You cannot outbound sell solutions to non-replicable problems because you cannot PREDICT what the problem is
“Hey Mr. Prospect do you have this exact same intricate problem with these same dozens of nuances as this other prospect?”
No.
“Hey Mr. Prospect do you have this exact same intricate problem with these same dozens of nuances as this other prospect?”
No.
So say you have a software development agency client
And you’re supposed to get them leads.
Have them SELL THEIR DEV HOURS.
Replicable problem:
> Companies need devs.
Just resell their employee’s hours
And you’re supposed to get them leads.
Have them SELL THEIR DEV HOURS.
Replicable problem:
> Companies need devs.
Just resell their employee’s hours
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