@BobbyDurben wrote thousands of ads for The Hustle, and told me 2 things:
1️⃣ Don't be scared to link 3-5 times
2️⃣ Make the call to action interesting
Now that you know it, do you see how it's working here?
How 'bout here?
Newsette is one of my favorite newsletters, and a super successful biz. What's great about this:
1️⃣ Specific numbers show what's in it for reader
2️⃣ Lots of links & unique "Look Amazing" C2A
But you can also see how the wall of text is a little hard to read.
If you want more cool examples to help grow your newsletter business, follow me (@damn_ethan).
We spent 6+ months interviewing operators at Morning Brew, Buzzfeed, Motley Fool, and others.
Emptying my notebook here.
DM if you want me on your podcast. Happy to share more!
TL;DR
1) Your ads should draw the eye from top to bottom 2) Specific numbers in headlines catch attention 3) Use bullets, bolding, and short sentences in copy 4) Link 3-5 times 5) Get creative with your C2A text 6) Always focus on what's in it for your reader.
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I tried to share a thread today, and didn't realize it got cut off 2 tweets in.
To everyone nice enough to like it anyways, here's the FULL scoop on the newsletter engine
(a model we developed to explain the newsletter business) 🧵...
This is the Newsletter Engine. It shows how money/attention flow through a newsletter business.
What's really cool - when you understand how it works, you can use it to deconstruct any newsletter biz, diagnose problems, and find new opportunities.
Let's break it down.
There are 3 levels to the Newsletter Engine, starting from the foundation and building upward.
The levels are:
1️⃣ Product - What you make
2️⃣ Monetization - How it makes money
3️⃣ Growth - How you get new readers