CML Pro members I am speaking about $FTCH in Community.
Some thoughts on $FTCH
With Farfetch, we have a third leg to the story — China.
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As you will read with our earnings review in a couple of weeks, Farfetch has a fabulous position in China — unusually strong for a non Chinese brand.
We got news from Alizila, which is Alibaba’s for profit news outlet, that Farfetch has launched its Luxury Pavilion.
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Here’s a snippet:
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Farfetch officially debuted its digital store on Tmall Luxury Pavilion on Monday – a move that drastically expands the range of products available to millions of shoppers on the Alibaba-owned platform for luxury and designer brands.
This may be the largest thematic we cover, perhaps eclipsing the size of the genomics space.
In the future we believe that research shops and analysts will begin to use the word "engament" not as verb to describe activity on a platform but as a thematic.
Let me explain...
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(Virutally) every company in the in world, digital or otherwise, sews sales rise as engament rises.
First, some non obvious examples:
* More time in an aisle at a grocery story means more sales and loyalty.
* More time at an auto dealer means a more likely sale.
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