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Nathan Baschez Profile picture
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1 May, 6 tweets, 3 min read
Spotify teased a feature this week that blew my mind 😍

Basically, creators/publishers can integrate with Spotify using OAuth to offer paid content to their subscribers.

They retain 100% of the $ and total control over the customer relationship.
every.to/divinations/sp…
Currently the only way to offer paid audio is:

1. To ask people to listen on your site/in your app (ain’t gonna happen)
2. To give people private RSS feeds (too confusing to work at scale)

Spotify’s new OAP is a MUCH better system every.to/divinations/sp…
It uses OAuth, which every web developer already knows and is more secure than private RSS feeds. It’s also easy to understand and frictionless.

@benthompson is already on board, and I’d expect many other creator platforms and publishers to follow. every.to/divinations/sp…
This is a model that could work beyond podcasting, and I’d love to see it get adopted by YouTube, Twitter, Instagram, etc.

Honestly it could be a turning point for the creator economy. every.to/divinations/sp…
I’ve never met @eldsjal but I’ve heard he’s a strategy nerd.

If so, it shows!! This is a really surprising and smart move. It seems bad to give up control and economics, but Spotify is gaining something more important: listeners’ habits.
every.to/divinations/sp…
This is a great example of how aligning with customers can create dominance every.to/divinations/do…

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More from @nbashaw

Nathan Baschez Profile picture
2 May
I’m experimenting with a new way to meditate that is based on two observations:

1. It’s difficult to get started meditating because it’s frankly painful and boring

2. It’s fun to think about ideas in the shower and on long walks

Thread:
The idea here is to remove the painful parts and go with whatever you want. Maybe this is not “real” meditation but I find it awesome.

Here’s how I do it
First, sit in a comfy position in a quiet room, ideally cross-legged on a pillow on your couch.

Have a phone nearby with a mediation timer set with intervals. (eg 20 minute meditation with a bell ringing every 5 minutes)
Read 11 tweets
Nathan Baschez Profile picture
29 Jul 20
Imagine you're Facebook, and you think you can get ~40% of the top 100 TikTok creators to switch to Instagram/Reels if you shell out enough cash.

How much are you willing to pay?

What % of the total do you offer to @charlidamelio?
Facebook has ~$60b in the bank now, and generated $12b in cash over the past 12 months.

TikTok represents a nascent user behavior, but the category is likely to support a pretty huge business over the long run, easily tens of billions of incremental ad revenue.
How big of an impact would adding ~40% of the top 100 TikTok users be?

I think it'd be a pretty massive event. They are the tentpoles. People will still use TikTok, but Reels/Instagram is no longer optional. The existing IG network will make it even more compelling.
Read 10 tweets
Nathan Baschez Profile picture
2 Jun 20
A short thread on my creative / personal breakthroughs this month:

I've always struggled with being a good member of a team. It felt like I had to either be a "yes man", and suppress my thoughts and feelings, or I would get into "debate mode" and make collaborators feel bad.
I realized a very basic flaw in my communication style:

I was trying to get other people to understand me before showing that I was interested in understanding *them*

This turns out to be incredibly important.
I think I really did always just want to understand people and be understood, but my communication style didn't make people feel that way. Once I fixed this, I started to learn and grow a lot faster.

People are more interested in collaborating when you make it feel good!
Read 5 tweets
Nathan Baschez Profile picture
23 May 20
This is awesome and worth reading!

One critique: I think the napkin math for Rogan's possible indie subscription business is too optimistic.

Why? There's a deep integration between editorial product and business model, and JRE is not optimized for subscriptions.

(thread)
Andrew's guess was: 11m downloads per episode x 5% x $5 x 12 months = $33mm in ARR.

I think there's roughly zero chance he gets 5% conversion on 11m downloads, for a several reasons:
1. It's not really 11m people. There are a ton of bots and auto-downloads included in that. I bet it's more like 8m actual fans.
Read 11 tweets
Nathan Baschez Profile picture
25 Oct 19
SwiftUI is going to kill React Native.

On Monday, I knew nothing about native iOS development.

Today, I wrote this. (It's only ~150 lines of code.)
PS, if you're into SwiftUI and you want to talk shop, I would love to talk shop!

I get the sense this is a really new thing and everybody is figuring it out at the same time
Lots of devs in my mentions saying “But SwiftUI isn’t cross-platform! You can’t compare them!”

You actually can, because the incentive to take on the many problems associated with cross-platform frameworks is greatly reduced when you can build native so easily.
Read 5 tweets
Nathan Baschez Profile picture
8 Oct 19
David Dobrik has a really interesting moat
If you're not familiar, he's a former Vine star turned YouTuber.

His videos revolve around the stunts / pranks / jokes / misadventures of his "friend group" ("the vlog squad"—consisting mostly of former viners like him).

Each video gets ~10m views
David's videos are each 4:21 minutes long. They're extremely fast / chaotic. The density of "wow that was crazy" or "i'm laughing out loud" moments is honestly disorienting.
Read 8 tweets

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