Quick thread on understanding statistics even if you're a complete idiot

Basically the most useful math in business

READ

THREAD
These are annual returns of the stock market

They are NORMALLY DISTRIBUTED around 7%

Meaning *most of the time* you get 7%

But *sometimes* you get -30%, +36%, +50%, doesn't matter

What it means is IN THE LONG RUN your returns will BE DISTRIBUTED AT ABOUT 7%
68.3% of the time your return will be between +1 and -1 STANDARD DEVIATIONS

95.5% of the time your returns will be between +2 and -2 STANDARD DEVIATIONS

Crazy shit happens. Crazy bull markets, crazy bear markets. You will always evenly distribute
BUT WAIT. THIS APPLIES TO SO MUCH MORE

MOST of the time your cold email campaigns might distribute around 15% reply rate

But SOMETIMES you'll get 30%

And SOMETIMES you'll get 5%

It's just the distribution of eventualities
You use Tinder sometimes you get 75 matches in a month sometimes you get 25

But in the long run you're a dude who gets about 50

Sometimes you might get 5

Sometimes you might get 100

But you're still a dude who gets 50
Quick note on STATISTICAL SIGNIFICANCE

Not gonna get too deep into this but say you make a cold email campaign with 30 people in it and you get 5% reply rate

"Oh that's a bad campaign"

NO

YOU DON'T KNOW THAT YET

THE SAMPLE SIZE ISN'T BIG ENOUGH
Your reply rate is going to normally distribute around some number but it just so happened in this instance you were -2 standard deviations from the normal

You need more data

It WILL evenly distribute around some number

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More from @blackhatwizardd

29 Apr
If a company’s entire lead flow is inbound

That might be an indication outbound marketing DOES NOT WORK for their particular offer

Let me give you an example…
Software development agency

50+ case studies

You think “this should be easy to sell right?”

NO

Because they’re all custom solutions

They were INBOUND leads with UNIQUE, NONREPLICABLE problems

Examples:
Replicable problems:

> Business needs leads
> Business needs developers
> Business needs better sales training

Non-Replicable problems:

> Manufacturing firm needs tracking mechanisms and data analysis among their suppliers and assembly line
Read 5 tweets
19 Apr
There is simply money everywhere

You're driving down the road

> The roads were paved for money
> The street signs placed for money
> An investor owns the RE you drive by
> Restaurant rents the RE
> Restaurant buys plastic cups
> Cups were distributed by wholesaler
> Cups were manufactured from oil
> Somebody drilled the oil and sold it
> Somebody delivered the oil for money

You scroll down FB
> Facebook sold ad space
> Advertiser sells necklaces
> Necklaces made by manufacturer
> Manufacturer purchased gold from miners
> The store that sold the necklace pays Shopify for hosting
>Shopify pays AWS for computing power
> AWS runs off computers purchased from manufacturers

You're making steak for dinner
> Farmer raised the cattle
> Wholesaler bought the meat
> Grocery store bought from wholesaler
Read 5 tweets
29 Mar
If all you're doing is cold email you're going to have a rough time.

You want to get 20-30 meetings per month?

Here's what you do.

THREAD
Intro

Make sure you have the capacity to handle this BEFORE you do it.

If you're a one man show freelancer - DO NOT GET 20-30 meetings.

You'll sign 5-10 clients and be fucked because you can't deliver.
Channels

Here's the channels we're using

> Cold email
> LinkedIn
> Instagram
> Facebook
> Twitter
> Phone
> Physical address
Read 19 tweets
25 Mar
Required homework for you right now if you want to make good money EVER.

THREAD
Consume everything Gary Halbert

His newsletter archive: thegaryhalbertletter.com/newsletter-arc…

His Book: The Boron Letters

This playlist: youtube.com/playlist?list=… Image
Everything David Ogilvy ImageImage
Read 16 tweets
20 Mar
A bunch of random shit I recommend you do that doesn't necessarily fit into "Cold Email" category

But you should do regardless.

THREAD
1. Have a simple landing page with a video of you explaining your offer.

No menu navigation.

Video is important.

Embedded calendly booking link at the bottom.

Build in Carrd, $19/year
2. When you get good results with a client, get them on a recorded Zoom call and put it on your landing page
Read 16 tweets
19 Mar
Stay the fuck away from @TheOutboundRep

> Fraudulently adds provisions to contracts trying to get my customer data

> Steals people’s content

Watch this video and tell me this guy isn’t a fucking criminal.

THREAD
Not only does James commit fucking CRIMES to get what he wants, he’ll stab you in the back.

> Wishes other James happy birthday

> Doesn’t get what he wants

> Launches own course on same content
But wait.

James is the COLD EMAIL KING now?

That’s funny. His first tweet EVER is a testimonial for my course.
Read 7 tweets

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