🙏🏼 Konstant Kreative April Update 🙏🏼

Sticking to building in public and to thank the Twitter #DTC world that is allowing us to build this company.

Here’s what to expect in this update


Trends - Requests / Analysis

What's Working

What's Not
Content Drop
I shared back on April 25th that we just crossed the 100 partner mark!

Which has a code to try us $100 off ;)
Here is the last update for March as well

Revenue - Pt.1

2nd Recording Breaking Month for Topline & Bottomline + Most New Partners On-boarded

Not the core metrics we analyze but something always needed to keep an eye on of course.

We hit this with a combination of churn reduction (11% vs 18% MoM) and...
Revenue Pt.2

AOV increase as we saw MORE brands upgrading to the $799 compared to the $399 entry point.

Still don't have a seamless upgrade button in platform but in the works after we gather some more data on when to prompt this notification / action
Trends of Requests - Pt.1

This upgrade metric is something that is new for us but something we are tracking nonetheless.

Big Picture - We are building a better data playground to see a few key metrics to share with the rest of our partners.

I assumed early on...
Trends of Requests - Pt. 2

Our platform would mainly used to edit & update videos and turn images into giphs - which I can not happily or sadly can confirm. Almost 70% of the requests submitted are for editing and reworking of video ads..
Trends of Requests - Pt. 3

- Massive request spike for voice-over acting and spoken word for ads
- heavier text overlay requests than without text overlay requests

- colorblocking content - Think, bold color backgrounds with heavy text overlays
Trends of Analysis - Pt. 1

Trends we are going to begin monitoring to help understand / predict for partners

- Variance of images vs video edits

- average days from submitted project to revision 1

- average re-edit rate for videos

- average re-edit rate for images
Trends of Analysis - Pt. 2

Time spend on briefing

Total number of projects submitted within a 30 day period and begin building a rewards platform around bonus edits / UGC content created / studio work on us

Anyone have anything else they’d be curious about?
Things That Are Working - Pt. 1

- Loom video recordings are beginning to be the easiest/quickest way to get feedback to us and improving first time success rate.

- On-boarding how to’s
@QuinnGG has been relentless on communication early & often if there might be a roadblock
Things That Are Working - Pt. 2

- Feedback from partners, there has been a strong call to action to give us critical feedback vs just the star ranking system so we can build a better training program internally and this has been big for improving hit rate.
Things That Are Working - Pt. 3

- Word of mouth marketing!
Thank you!

We are getting new partners from hearing about others & I’m forever grateful for that!

- If you are a current partner & want to have someone else try it out - Let me Know what I can do to help!
Things That Are NOT Working - Pt. 1

- We saw a small climb in churn of customers who couldn’t even get into our platform because of the sign up process. We are small & built everything no code & over leveraged zapier & other duct-tape solutions. So we are rebuilding on Wordpress
Things That Are NOT Working - Pt. 2

Hoping this switch will ease onboarding that doesn’t require an email sequence.

- We are looking for copywriting solutions (maybe an ai) to help with getting more copy in content as well as proof reading more of our copy from our designers
Things That Are NOT Working - Pt. 3

- Editing time is still an issue. For misspellings or for awkward edits, a list of other reasons we are still having an excessive amount of time spent on re-edits, something we are going to apply our first solution...
Things That Are NOT Working - Pt. 4

Building a team that JUST focuses on edits, so if a revision comes through, this team would be tasked with execution, rather than going back to the original designer who may or may not be available...
Things That Are NOT Working - Pt. 5

Which I’m sure is going to present a whole new set of challenges but one that we have to keep thinking through as well - that’s one of our CORE value props!
Content Drop!

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More from @iamshackelford

20 May 20
Thread -

about why brands or personal brands should always be putting out deliberate content if the goal is more awareness > eventual sales.

I’ll explain a comparison of how scaling both a personal/ecommerce brand are exactly the same:
The three focal points / arguments will be the following:

Choosing Channels
Testing Messaging / Campaigns
Content Creation

- 🚨also here’s the final tweet in the thread in hopes you’ll be so confused but interested that you’ll have to read it all. ImageImage
Choosing Channels:

Both Brands - relate to a demographic that - often times - overwhelms a specific platform.

FB - a little older
IG - a little even
Twitter - a little older
Pinterest - a little older
Tik Tok - a little younger
Snap - a little even

Read 8 tweets

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