Thread by @CarrieRosePR

I’ve built hundreds of THOUSANDS of links on some of the biggest press for the last 7 years for global and start up brands in both b2b and b2c markets! This is what I’ve learnt:

👉🏼 b2b and b2c ideas/stories are the same. You’re still talking to people. Nothing changes

...

👉🏼 using video in your campaign (and offering it to journalists) get 65% + open rates everytime. USE IT
👉🏼 use Dropbox to send file in releases and not attached/wetransfer
👉🏼 early morning outreach is best
👉🏼 the best ideas always have an international angle as the main hook

👉🏼 if you’re SEO campaign can also work for other areas (social, brand, email) - you’re 90% more likely to get more budget one day (from other teams too)
👉🏼 getting a campaign off the ground takes a few weeks atleast. Clients hate waiting. Have a plan to ensure CONSISTENCY

👉🏼 reporting on your links (organic impact, traffic movements etc ) is just as important as the idea. Learn to report and you’re already one step forward to a promotion
👉🏼 weekend and bank holidays are very successful to landing links. Whilst everyone sleeps, I go in. Win win

👉🏼 include a maximum of external 3 links in your outreach emails (2 is ideal) to ensure you get a link you want but don’t push your email to spam
👉🏼 knowing the opens is valuable as fuck - use @buzzstream and never look back
👉🏼 build relationships on twitter and it helps

👉🏼 no follow links are just as valuable. Stop thinking like an SEO at times and drive TRAFFIC
👉🏼 some affiliate links pass search value - it’s not all doom and gloom
👉🏼 traditional PR teams will be your blocker - learn to work with them, but don’t give them power over your work

👉🏼 surveys are a waste of money - you can get data in other ways
👉🏼 newsjacking/reactive is one of the biggest link driving strategies anyone can do
👉🏼 doing big fancy campaigns doesn’t always deliver big fancy results. It does make your client feel awesome though

👉🏼 links can move the needle a lot faster than you think. I’ve seen ranking changes in a week - SEO can too be short term
👉🏼 don’t ring journos - ain’t nobody got time for that
👉🏼 get to the point in emails - cut the shit
👉🏼 use imagery and lots of it (your own if you can)

👉🏼 a TYLA link drives the most traffic to any fashion/lifestyle brand
👉🏼 Cosmo is the biggest traffic driver for anything in women/sex
👉🏼 daily Mail coverage gets the most shares out of any publication
👉🏼 journalists do link to taboo websites if the content is great

👉🏼 finance/business niche is probably the easiest niche to build links to.
👉🏼 the number of links to a campaign doesn’t matter , you can achieve #1 rankings with a handful of links. Just better ones than your competitors
👉🏼 do a link audit and get links you’ve not already got

👉🏼 stop just creating links to a blog and be more strategic about link equity
👉🏼 internal links within your campaign content are so much more valuable than you think
👉🏼 getting links consistently is what separates you from the shit

I’ve got loads more .. il keep adding

👉🏼 global index’s (campaign type) nearly every-time get 80+ links

👉🏼 don’t ask for a link in your first outreach email - you’ll 99% get a link without asking if Your content is good enough.

👉🏼 if you do have to ask, when asking for a link ... just ask. Ask to be credited and it’l happen.
👉🏼 if a journo didn’t open your email, try them again with a different subject line
👉🏼 always thank your journos after they cover your client. Itl help for next time

👉🏼 if you do a campaign which is based on “every UK cities favourite X” you’re so limiting your campaign. You might get some regionals and a couple of nationals but go global - even if your client isn’t global. You will get more U.K. links

👉🏼 I have the best digital PR team in the world