Paid social drives organic search, but here’s why they BOTH should work together... (a thread)
You’ve all seen these ads right...
You’ve all seen these ads right...
They’re everywhere. Paid Facebook, Instagram and even tiktok ads promoting the new massage guns.
And as a result, we’ve seen a 77% increase in search demand. People wanting one more than ever!!!
Plus 368K monthly search is HUGE rn for a new product push
And as a result, we’ve seen a 77% increase in search demand. People wanting one more than ever!!!
Plus 368K monthly search is HUGE rn for a new product push
However who’s capturing those searches? The brand that’s promoting the massage guns?
No! Fucking AMAZON!
The brands putting paid behind these products aren’t even getting the organic traffic
No! Fucking AMAZON!
The brands putting paid behind these products aren’t even getting the organic traffic
Why this is important...
See a paid ad? What do you do?
You watch, and scroll.
Not !every! user is going to purchase first time round. So you target them more...
At this point, they’ve seen you. They’ve taken you in. And considering a purchase.
See a paid ad? What do you do?
You watch, and scroll.
Not !every! user is going to purchase first time round. So you target them more...
At this point, they’ve seen you. They’ve taken you in. And considering a purchase.
But they still don’t click that ad. What do they do?
Search!! They look into it. Check YouTube. Click on reviews. Google search.
If you’re not capturing them at this moment in the purchasing decision you’re seriously missing out!
I’m not saying paid social ads don’t work...
Search!! They look into it. Check YouTube. Click on reviews. Google search.
If you’re not capturing them at this moment in the purchasing decision you’re seriously missing out!
I’m not saying paid social ads don’t work...
Or that 1st time purchase don’t work. Because they really do. But not *everyone* converts immediately
Content marketing, organic search helps convert that activity into a sale.
You really do have to be everywhere but understanding where your audience goes to is key!
Content marketing, organic search helps convert that activity into a sale.
You really do have to be everywhere but understanding where your audience goes to is key!
Do they use Pinterest? YouTube? Google search? Tripadvisor?
What are the platforms your customer goes to to help them in that decision.
What are the platforms your customer goes to to help them in that decision.
PLUS it’s the exact same with organic search. If they don’t convert first time round, paid search or social re targeting them puts you in front of the audience when they’re “thinking about it”
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