Thread by @CarrieRosePR

Building links on top tier domains in the financial/medical space builds trust and authority with Google

In 6 months, we drove a 329% increase in organic traffic for a forex trading client of ours and 53% increase in organic conversions. A thread on how...

AskTraders came to us having NEVER landed a link on a national press before. Most of their backlinks were niche domains, financial press, and blogs.

They'd heard of our work and challenged us to change that.

So we came up with 3 strategies...

1. Press had never heard of AT before and the brand was so low, we couldn't even track it. So we needed to build authority with the media and ran a newsjacking strategy.

We used AT's traders as well as our newsjacking team at Rise, to push comments and data

This was used as a way to land links to the homepage, bio pages and data hubs too - passing equity throughout the site and position AT as leaders in the finance space.

We had a 60% success rate in terms of followed links over coverage. But it didnt matter, we were building brand

The comments covered anything business related. Stock prices, company reports, administration news, staff updates. With everything thats happened recently, the opportunities for comments from expert traders were ENDLESS.

We sent 3 comments out a day minimum!

We also created a newsjacking calendar, showing all of the company reports expected to come out in the next month so we could get a comment ready.

The trick is - you have to move fast. Our rule at Rise at Seven is 40 mins to get the comment out, so try writing them yourself!

The first one landed on The Guardian, then Daily Mail, ITV, Yahoo and more. This went on for 2 months until we created demand! We no longer went to press, press came to US for a comment. Press came to Rise at Sevens newsjacking team for a comment every morning - it WORKED!

2. We then used AT's internal data and 3rd party data to create reports and studies every month. This enabled us to go to a wide range of press and again build that trust and authority with high quality content.

3. And lastly, content marketing campaigns. We needed to build links fast, at high volume. Their traders were international so we needed stories that would spread wider than the UK.

e.g We built a page on AT's site showing how much money the fashion brands made every second

In total, we drove 334 links in 6 months on the biggest national press. We then used the logos and press clippings across the site (this is their landing page) to build trust with users and Google.

In total - this pushed organic rankings up by 53% and traffic YoY up 329%!

Conversions also increased 53%

Campaigns drove 88% followed links and traffic in the thousands. Whereas newsjacking drove 60% followed

This strategy was so successful, we duplicated it across other niches. Medical, fashion, travel, automotive landing links EVERYDAY.

The newsjacking team has grown to 5 people dedicated to be reactive, fast moving and land links as a result.

This client in particular needed a strategy which built brand, positioned them as authoritative and drove trust.

Each strategy is personalised to what a client needs and data, expert traders, content, guides were all a big part of it for AT

We had to not only build links, but build links that people actually clicked on. Links that drive referrals, content that drove conversions, and a brand that media now recognise.

This can be done for ANY brand! Literally in ANY space!