In business, almost everything that I come across which is called a map turns out to be a graph.
X : How do you explain the difference?
Me : In a map, space has meaning. You can't move a component without changing the context it is describing. It is because space has meaning in a map that they are useful for looking at landscapes whether geographical, business or political.
X : How do you work out that something is not a map?
Me : Take a node on the diagram and move it, keep any connections the same. If you can move components without changing meaning then it's unlikely to be a map.
X : What's your y-axis?
Me : It's not a normalised axis. It represents visibility within the chain which is a partial ordered list of needs. So, I often leave it off except when training.
X : So if you move things up or down then you are making a statement on how visible something is.
Me : within that bit of the chain, yes.
X : Isn't there a better y-axis?
Me : Absolutely. There will be a better way of mapping.
X : What about the x-axis? Isn't there ...
Me : ... a better way of mapping, yes. These are Babylonian Clay tablets i.e. lousy maps and people will find better ways of doing this.
X : According to you then Wardley maps are :-
a) imperfect because they are maps
b) wrong as they contain a model
c) they don't tell you what to do being a framework
d) and they're lousy?
Me : Yep.
X : You are dreadful at sales.
Me : They're also free.
X : How are undergound maps actually maps under your definition. Wouldn't they be graphs.
Me : Because they are a very special type of map where movement is constrained to the tube network itself.
X : Explain.
Me : Ok ...
... when you look at a map, you are normally constrained by the landscape i.e. you are free to choose any direction in that landscape. Your options are very broad ...
... in an underground map, you are constrained not by the geographic landscape but by the tube network itself i.e. the tube network is the landscape and your options are very limited.
So, when you look at an underground map, yes you can describe it as a graph but the graph is the landscape. There is no option beyond the graph. In this special case, graphs are maps because the landscape is the graph and no other choice exists.
X : So maps are about choices?
Me : Oh yes ... choices, options, possibilities etc.
X : What y-axis do you use in training?
Me : This one. It's good enough, it provides scaffolding but brings its own problems because it isn't really a normalised axis, it's within the chain.
X : Can you explain more?
... how hot the cup of tea is will be more visible than the power used to make the hot water for the cup of tea ... but ...
... you can make the power more visible by following another path ... hence a normalised y-axis doesn't really fit, the visibility is within the chain itself ...
... as people get comfortable, they often drop the y-axis as visibility is in the chain ...
... you can still leave it there or give an arrow for a sense of direction. Just remember, visibility is in the chain.
X : Why is the kettle custom built?
Me : It shouldn't be but then that's the point of map, exposing assumptions that others can challenge.

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More from @swardley

5 May
Ok, there are about 150 early bird tickets left for Map Camp (online, October 13th) - mapcamp.co.uk
The entire conference will be online, we will be raising funds for charities this year. There are three main tracks - resilience, sustainability and society with many amazing speakers ...
However, I'm on the hunt for two speakers. I need recommendations for speakers on the subjects of ...

1) "One size fits all - Capitalism vs Communism"

Or

2) "Solving social issues with maps"

Anyway, shout out if you know someone who the community should hear from.
Read 5 tweets
4 May
X : Are pioneers scouts and town planners soldiers?
Me : Eh? Oh, the Galef book?
X : Yes
Me : No
X : No, what?
Me : We're all a bit scout and a bit soldier i.e pioneers, settlers and town planners have a bit of both. It's the soldier aspect that helps build inertia to change ...
... that can be both positive and negative i.e. inertia when something has changed (i.e. shifted from product to utility) is bad but inertia before it is ready to change can be good.
X : So, it's not simple?
Me : Not in the way you describe. As for the book, I haven't read it.
X : Can you explain more?
Me : Sure. Pioneers scout the world of the adjacent possible, of course when they find something that is useful they tend to build up inertia to change, become settled in their beliefs ... this is where you need settlers to take over. But ...
Read 10 tweets
4 May
X : Where do you work?
Me : I research which mostly means that I do my own thing for a group known as the LEF within a company called DxC.
X : DxC?
Me : Yes, have done for a decade. Only intended to stay for a year but ... well, sometimes things just seem to work fine. Why?
X : I thought you ran your own company?
Me : I've done that. I've done all the usual things ... what I prefer is to wander in fields that interest me.
X : So, you do strategy?
Me : No. I wander in fields of research that interest me and tell others what should interest them.
X : Don't you miss the fight, the cut and thrust of business?
Me : No. I thought I might but ... well ..., it was never a real fight anyway. It turns out that I just actually like to be happy.
X : What does that mean?
Me : Really?
X : Yes.
Read 6 tweets
4 May
X : What music do you like?
Me : Bit of an odd question. I've been transitioning to NCS.
X : NCS?
Me : NoCopyrightSound. Started off as a gaming thing, it has really picked up traction since then.
X : Licensing effects your music choice?
Me : You find that surprising?
Me : With systems like synthesia being developed, alongside the whole area of programmable video ... it won't be too far into the future until we have No Copyright Films and No Copyright Games challenge the existing industries. Why do you think MSFT bought up Bethesda? ...
... it's going to be all about the community that you build around it.
X : Making money with open?
Me : Of course but think of it like making money without trying to prevent or restrict creativity of others by trying to own a spot and slow the progress of everyone else.
Read 10 tweets
4 May
X : Do you ever map for others?
Me : I teach people to map, teach them basics of strategy, leadership, organisation etc. I use it in my research.
X : Yes, but do you map for others?
Me : No, I don't sell mapping as some sort of service. I've no interest.
X : So, you don't?
Me : Why the third degree?
X : A competitor said you helped them map the space.
Me : Ah ... well, sometimes I do if I really like the company, what they are trying to do and the people involved.
X : So, how much do you charge?
Me : As I said, I don't provide it as a service.
X : But I want to pay you, to map our space and help us.
Me : Can I suggest you learn to map and not rely on some third party. You should learn how to do strategy and to think for yourself.
X : We can think, we just need a map. You're not being very helpful.
Me : I am.
Read 5 tweets
4 May
Yep, this feels like what I'm hearing on the streets. Huge loss of life, sleaze, extraordinary waste and ... well, what did they say about Corbyn ... "If the Labour party was led by anyone else it would be 20 point ahead in the polls" .... hmmm ->
However, we shall see, the polls have been more generous recently, which seemed at odds with what I was hearing ... but then this ->
If this holds up then Labour will have to face a reckoning. The political suicide that is "remain" cannot be allowed to continue but must be removed from the party. We will need a new, strong pro brexit leader for Labour. Someone like @SarahChampionMP
Read 6 tweets

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