Where to write online in 2021

- Twitter
- Quora
- Medium
- LinkedIn
- Wattpad
- Kindle Vella
- BitClout
- News Break
- Substack

The big question is: which platform is best for you?

Here's a breakdown of which types of writing succeed most, where 🧵👇
1/ Twitter = best for short form & testing ideas

If you are new to Online Writing, Twitter is your best place to start (right now).

You can test ideas, gather data, and very quickly learn what Content Buckets work for you.

Nonfiction & Fiction can both work here.
2/ Quora = best for medium form & testing ideas

The next-best place to test ideas is Quora.

Quora does an amazing job distributing your content to relevant readers because the site is organized in a Q&A format.

Better for nonfiction, but I've seen fiction writers there too.
3/ Medium = best for long-form articles.

Medium's distribution flywheel is very slow. Not great for new Online Writers.

Instead, test ideas on Twitter or Quora, then expand the ones that work on Medium.

Some small fiction communities on Medium, but much better for nonfiction
4/ LinkedIn = best for short form & republishing long form.

The best way to use LinkedIn is similar to Twitter.

If you're going to use long form here, treat another platform as primary and republish to LI (distribution is meh).

100% nonfiction, leaning biz & self-dev content.
5/ Wattpad & Kindle Vella = best for fiction

Wattpad has been the only real player in the Fiction Online Writing world for years. Amazon just launched Kindle Vella, which is basically the same thing.

If fiction is your jam, you should be using 1 or both of these platforms.
6/ BitClout = best for crypto & money writers

If you play in either (or both) of these categories, you should be writing or republishing your content on BitClout.

Huge opportunity right now to ride their growth wave and tap into those types of readers.
7/ News Break = similar to Medium, OK for republishing

News Break isn't doing anything radically different. But of all the places to easily copy/paste long form content to get a bit more distribution, it's good.

100% nonfiction, leaning trending topics & self-dev.
8/ Substack = current category king for paid newsletters

If you've gathered data and know who your audience is and want to launch a paid newsletter, Substack is best way to go.

However, only do this once you've tested ideas elsewhere & built some sort of audience.
*Note* - This list is always changing.

Every few months/year, platforms improve and/or fade away.

There is no one-right-answer that stays true forever.

The Online Writers who succeed know this, and continue to experiment with new platforms:

If you want to stay ahead of the curve and always know what new platforms & publishing techniques are best right now, I encourage you to join the Ship 30 for 30 community.

Members know what kind of knowledge gets dropped each week 🤯🤯🤯

ship30for30.com

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More from @Nicolascole77

4 May
Over the past 10 years, I've learned some BRUTAL lessons as a writer.

Both online and offline.

These are the things no one taught me in school (studying creative writing), that I ended up learning the hard way on my own.

Let me save you years of growing pains.

[THREAD] 🧵👇
#1/ "I'm writing this for myself"

Writers who say this don't know what about their story/piece matters most to readers.

I certainly didn't.

In 2016, I published my first memoir. And when the book didn't sell that well, I said, "I wrote this for myself."

It's a cop-out.
#2/ Not every idea can be a book.

Not every idea can even be a full article.

Sometimes, all an idea can be is a Tweet.

It took me YEARS to realize that starting with "I want to write a book" or "I want to write a long-form article" is the wrong goal.

What do you want to SAY?
Read 12 tweets
3 May
Once a Shipper, always a Shipper.

RT if you’ve participated in Ship 30 for 30.

4 months, let’s see how big the community has gotten in such a short amount of time.

🚢🚢🚢
Bonus points for tagging the friends you’ve made in the community. I’ll tag a few to get the ball rolling: @marikogordoncfa @SeanAnthonySays @PaulineRiviere @joywithjas @dickiebush @dbustac @sscotty @TBrouchet @jerinenicole
I’ve made so many friends so don’t be offended if I missed you!!!
Read 4 tweets
3 May
Online Writing Rules for Success ✍️📈🚀

After writing 3,000+ articles online over the past 8 years, here are some of my biggest lessons learned.

Follow these rules, and your writing will improve 10x.

Don't, and have fun with your blog nobody reads.

[THREAD] 🧵👇
1/ "Party in the city, not alone in your house"

Writing on your own blog is like drinking alone at home. It's secluded. Nobody is there. And you have to work HARD to convince people to come over.

Instead, write in social environments.

This is where everyone hangs out.
2/ For the first ~2 years of writing online, editing is a waste of time.

In order to edit effectively, you have to know what you're editing FOR.

And the only way to learn that is by publishing lots of material and gathering data about what works and what doesn't.
Read 12 tweets
30 Apr
Transparency Time:

I published The Art & Business of Online Writing in August, 2020.

- Self-published
- Invested $3k in cover design, formatting, etc.
- $0 spent on ads
- Marketed to email list (15,000 people) & social media following (150k combined)

Results:

👇👇👇
Here's how the book did:

- Recouped investment week 1
- Avg selling ~10 copies sold per day since
- Book has led to six figures in ghostwriting clients
- Book has led to an increase in podcast/speaking opportunities
- Book has generated $1k+ passively/mo in sales since launch
In order for this book to have achieved these same financial goals with a formal publishing contract...

I'd need to be selling 100+ copies per day (10x more).

If the average advance is $20k, this book reaches that same goal around a year and a half after publishing.
Read 5 tweets
22 Apr
In The Creator Economy, so much emphasis gets placed on Product Design.

But Category Kings don't just have "better, faster, cheaper, smarter" products.

They have breakthrough products + breakthrough business models WITHIN NEW CATEGORIES.

Here's “The Magic Triangle”👇
The Magic Triangle is the combination of

- Product design
- Company/business model design
- And category design

Each side has equal importance, ideally executed at the same time.
Finally, the elite Category Kings & Queens recognize that each area of The Magic Triangle generates data about the future of the category.

- Data to improve the product
- Data to improve the company/business model
- Data to improve + anticipate the future of the category
Read 16 tweets
20 Apr
A blog is the single most inefficient way of achieving ANY of your online writing goals:

- Building an audience
- Finding your voice
- Proving which topics resonate best with target readers

It's wild how many people disagree with me on this.

When SHOULD you start a blog? 👇
Scenario #1: You've validated your high-performing topics and are ready to give readers MORE of "what's working."

The VAST MAJORITY of people who start writing online *think* they know what readers want to hear from them.

They're usually wrong.

Write. Publish. Gather data.
In this process, 1 of 2 things will happen:

- You'll either confirm your assumptions were correct (with data)

- Or you'll learn your assumptions were incorrect (with data) and discover new, higher-performing topics as a result.

In either case, you now KNOW.
Read 9 tweets

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