I published The Art & Business of Online Writing in August, 2020.
- Self-published
- Invested $3k in cover design, formatting, etc.
- $0 spent on ads
- Marketed to email list (15,000 people) & social media following (150k combined)
Results:
👇👇👇
Here's how the book did:
- Recouped investment week 1
- Avg selling ~10 copies sold per day since
- Book has led to six figures in ghostwriting clients
- Book has led to an increase in podcast/speaking opportunities
- Book has generated $1k+ passively/mo in sales since launch
In order for this book to have achieved these same financial goals with a formal publishing contract...
I'd need to be selling 100+ copies per day (10x more).
If the average advance is $20k, this book reaches that same goal around a year and a half after publishing.
In addition, I expect other follow-on writing related books to not only outperform this one, but increase the sales of this book too.
Again, working toward a Timeless Library of Content.
At 10 books in my library, I can expect somewhere around a low six figure passive return.
In order to do that with a formal publishing house, you need to be one of their top 1% of authors.
Not impossible. But far from probable.
Going to take me a decade to prove to writers there is a better path forward.