Thread by @tayvano_

Wow did not resonate with me at all. The problem here is not crypto.

This is what happens when no one sets the stage, no one creates a shared experience token holders ("community" lol), no one has conviction in shared set of values bc values didn't come first, the $ came first.

https://twitter.com/jonsyu/status/1389635626698297344

I don't know much about Jon or whatever part he played in whatever he was part of that triggered his truth-rage.

But this isn't about Jon. This is about the 99% of shitcoins and shitheads in crypto and, if you follow me, it's the shit you see, the shit you hate, and the why.

If you arbitrarily create a group of people by selling them all a token, they will do as you do.

Well, first, theyll share some traits bc they all bought your sales pitch. How you sell matters far more than if you were selling toilet paper to shitheads. Bc you need them later.

For example: If you shill your shit on 4chan, you shouldn't be surprised when your nice new community seem to have an engrained 4chan-esque culture from day one. Duh.

This applies most to longer/relationship based sales AND extremely quick sales targeting existing communities.

Humans are really great at, and susceptible to, mimicry. It's pretty much how we develop any and all skills from the day we are born. We all mimic the people around us to varying degrees. Doesn't matter if you're an empath or a psychopath (more mimicry for psychopaths actually!)

If you sell a token but don't spend time with your holders in their channels and spaces, they will NOT do as you do.

Instead, very quickly, they will do as the loudest person in the group does.

Ever end up in a tele full of meme words where every profile pic is a frog? Yup.

From there, those who enjoy participating, enjoy watching, wish they could 'be like that', etc. will remain in the group. The rest will leave.

If a new person joins they will look around. If what they see is not sufficiently interesting, enticing, valuable, etc. They will leave.

This results in a positive feedback loop (though it might be a positive feedback loop of negative bullshit 😂)

Once a group is in that cycle it's very hard to break out of it, _especially_ if it happens from the beginning.

Though actually it's also super rare for a group to start with one culture, be overrun by another, and successfully revert to original.

(Troll attacks are not overruns. Thats "if what they see is not sufficiently interesting, enticing, valuable, etc. they will leave" in action.)

(sorry brb)

Sorry! I'm back. And. I'm going to pull some optimism out my ass and assume that if you are maybe thinking about FOMO-ing into a crypto career or have the next big idea, you are also looking for something deeper and more meaningful that what Jon described.

Youre prob sitting here thinking, "Tay I know what not to do tell me what TO do!"

But see it doesn't work like that. The above is how it works, period. The only thing that can potentially dictate it's outcome is YOU.

And YOU can only have any impact if YOUR SHIT > THEIR SHIT.

"SHIT???" Yes. No. Here "shit" is ALL the stuff that makes you *you* and me *me*. It's your values, what you care about, what you strive for, what makes you tick, what excites you, why you get out of bed. It's your characteristics and values and morals and ethics and beliefs.

But more importantly, since the goal here is for YOU to have an impact and reach YOUR desired outcome, is not just what your "shit" is.

It's how you communicate your shit. How often. How loudly. In what form. With what words. To whom.

Communication is the only thing you've got.

So if you're starting something new, do NOT think that what, how, and to whom you sell to (whether that's partners, vcs, token holders, employees) doesn't matter. It does.

Once you sell it, don't think that your job is done. That's the easiest, smallest, shortest, littlest bit.

Remember. Your shit > their shit

But YOU are only one person and THEY are many people. The only way to be greater than them is if you share, instill, inspire, and empower other people to *do as you do.*

Because you need them to go out there and do the same so others mimic them.

Youre goal is basically to fuck the small end of a positive feedback loop so a bunch of you-clones loop-de-loop out the other side and you have a shiny cult where everyone believes your shit and no one else's. Got it? Good.

Fuck that was a longer than necessary tweet thread. 🤦‍♀️

Jk lol. Sort of.

The goal is NOT to have identical clones because, well, besides the fact that's a science fiction cult, it's really boring. It is far more likely result in death than something actually magical.

The shared shit IS what connects people and makes a group.

The *different* shit is what makes that group capable of magic.

It's every single unique thing that each individual brings into the group so they can all combine and evolve and build off each other.

That's what leads to new, remarkable, unimaginable things being created.

If you want to create "the next big thing" or be part of the next big thing, you need to surround yourself with people that share your values and desires and drive who also have different experiences and backgrounds and knowledge than you.

Then you need to share everything you are and everything you have and push forward with these people. You gotta attract and bring in new people while evolving what you create together while constantly sharing and reinforcing your shared values. Or else the frogs will take over.

Luckily, the easiest way to create newer and better and faster and bolder is with more people.

The best way to attract more people who share your vision is by sharing your vision.

The fastest way to build powerful relationships and networks is via shared experiences.

None of this is limited to a company or a start-up or a team with a token.

This applies to all groups.

That shitcoin is a group of people. Ethereum is a group of people. Bitcoin is a group of people. Crypto is a group of people.

If you care about your shittoken, or Ethereum, or Bitcoin, or cryptocurrency and you want to be part of it, you don't even need a job here.

You just need to share you and your shit. Communicate your vision. Empower others around you. Add your power. That's it. That's the magic.