Thread by @KILLSHOTCRYPTO

𝗩𝗘𝗥𝗔𝗦𝗜𝗧𝗬 𝗧𝗛𝗥𝗘𝗔𝗗 - $VRA 🎯
My sights are set on the next target,
@verasitytech. Let's gather intel on #Verasity in this 27 part thread to decide whether or not to pull the trigger. #VRA 1/27

𝗪𝗵𝗮𝘁 𝗜𝘀 𝗩𝗥𝗔? - 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄
Verasity is a #blockchain project reforming online advertising for all video platforms. By utilizing its patented 'Proof of View', Verasity increases advertising revenue for video publishers on any platform by a large margin. $VRA 2/27

𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄 𝟮
Verasity is both a protocol and product layer platform for video entertainment and Esports. One of their many working products, Proof of View, is the first and only protocol-layer patented ad technology for #blockchain. 🥇 $VRA 3/27

𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺
Online advertising spend in 2020 totaled ~$350B. It is estimated that nearly 40% of these efforts were wasted on bots rather than the intended audience. Assuming these estimates are correct, roughly $140B in ad spend was not seen by a real person. $VRA 4/27

𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝟮
Brands are aware of this pressing issue and reluctant to pay top dollar for ad space - understandably so. This drives CPM (cost per thousand impressions) prices down, making it difficult for creators to monetize their content effectively. $VRA 5/27

𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝟯
In summary, brands are wasting roughly 40% of their advertising spend on bots, a $140B problem. Consequently, CPM prices are declining and video publishers are making less in ad revenue, a lose-lose situation. 👎 $VRA 6/27

𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻
Verasity has a US patent for the technology that could be the solution to a ~$140B problem. Proof of View was developed to target the two main components of online advertising’s problem, fraud detection and accounting for valid advertisements. 🎯 $VRA 7/27

𝗗𝗲𝘁𝗲𝗰𝘁𝗶𝗼𝗻
Proof of View detects ad fraud in real-time using 200 touch points and AI, enabling it to determine if a view came from a human or bot. It can also prevent disingenuous creators from using fake views to trick algorithms into showing subpar content. $VRA 8/27

𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆
To solve the second part of the problem, accounting for valid ads, Verasity treats views like transactions. For transparency, a unique ID is assigned to all parties involved, and a record of them is kept on the #blockchain. ⛓️ $VRA 9/27

𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝟮
The viewer's randomly assigned ID marks all views generated by that particular user. To further transparency, views verified by Proof of View are then added to an anonymized database and sent to the #blockchain for public record. 🔍 $VRA 10/27

𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗣𝗿𝗼𝗱𝘂𝗰𝘁
What’s better than a working product? Four working products. Verasity’s product modules include a video reward system, digital wallet, proprietary video player and of course, the patented Proof of View tech. ✅ $VRA 11/27

𝗨𝘀𝗲 𝗖𝗮𝘀𝗲
To test the system, Verasity built an Esports platform called Esports Fight Club. Large gaming tournaments like PUBG attract roughly 8.5M viewers, the perfect conditions for testing Verasity products in real time with a sizable viewership. $VRA 12/27

𝗩𝗶𝗱𝗲𝗼 𝗥𝗲𝘄𝗮𝗿𝗱𝘀
The first product module is the video reward system. It incorporates an SDK with the publisher’s video player that rewards viewers with $VRA tokens. The system is already available for YouTube, Twitch and many more when used on a creator’s domain. 13/27

𝗩𝗲𝗿𝗮𝗪𝗮𝗹𝗹𝗲𝘁
The second product module is VeraWallet, a secure digital wallet for storing $VRA tokens that offers holders a 25% APY staking reward. VeraWallet itself is a payment system with both crypto and fiat options for its upwards of 100,000 users. 💰 $VRA 14/27

𝗩𝗶𝗱𝗲𝗼 𝗣𝗹𝗮𝘆𝗲𝗿
The third product module is Verasity's proprietary video player. It contains a unique ad stack with the purpose of improving ad revenue, using their numerous advertising partners. 🤝 $VRA 15/27

𝗡𝗙𝗧𝘀
In my opinion, Esports and #NFTs go hand-in-hand. Verasity owns an Esports platform, and recognizes that Proof of View can be useful for NFTs, given its wide range of applicability. ✅ $VRA 16/27

𝗡𝗙𝗧𝘀 𝟮
#NFTs are a fresh, promising method of monetization for major gaming companies. Verasity happens to be developing the “industry standard” for authenticating and validating the history of ownership on #blockchain. 🚀 $VRA 17/27

𝗦𝗽𝗲𝗰𝘂𝗹𝗮𝘁𝗶𝗼𝗻
Verasity is said to have a major Esports event on the horizon, TBA with "one of the largest game publishers in the world." Not only will $VRA be a major sponsor for the event, but they'll be providing the content as well. $VRA 18/27

𝗧𝗲𝗮𝗺
Verasity has all members of their credible team publicly listed on their homepage. The Founder and CTO's info is the following. 🤝 $VRA 19/27

RJ Mark | Founder
linkedin.com/in/rj-m-152469…

Sergey Molybog | CTO
linkedin.com/in/marchcats/

𝗧𝗼𝗸𝗲𝗻𝗼𝗺𝗶𝗰𝘀
Current $VRA market cap is $220M, with 6.5B tokens circulating out of ~10.3B total. Since launch, Verasity has burned roughly 2B $VRA tokens. While no burns took place in 2020, Verasity intends to continue token buy backs and burns moving forward. 🔥 20/27

𝗥𝗼𝗮𝗱𝗺𝗮𝗽
Verasity Roadmap for 2021. $VRA 21/27

𝗪𝗵𝗲𝗿𝗲 𝗶𝘀 𝗩𝗥𝗔 𝗛𝗲𝗮𝗱𝗶𝗻𝗴?
While these projects are very different, lets look at other 'Entertainment Coins' by market cap for insight on $VRA's potential.

Market Caps
$THETA - $10B
$ENJ - $2B
$VRA - $220M

As you can see, $VRA's potential upside is massive. 🎯 22/27

𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻
Verasity aims to reform online advertising and increase ad revenue for video publishers on all video platforms. $VRA has working products, and a US patent for their technology that could be the solution to a roughly $140B problem. 🤯 $VRA 23/27

𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝟮
With just a $220M market cap, Verasity has potential to be a key player in online advertising, a rapidly growing $350B industry. The possibility of securing even a fraction of this colossal market size gives $VRA great upside IMO. $VRA 24/27

𝗖𝗼𝗻𝗰𝗲𝗿𝗻𝘀
There is one thing that concerns me, maybe someone can help by explaining the remedy to a problem I see. If view data is completely anonymous, advertisers will have trouble targeting their desired audience. This is the last thing advertisers want. $VRA 25/27

𝗖𝗼𝗻𝗰𝗲𝗿𝗻𝘀 𝟮
Targeting users based on interests, behaviors and demographics is vital to a successful ad campaign. The current problem sees nearly 40% of ad spend wasted on bots. With Verasity’s solution, viewers are verified as humans but view data is anonymous. $VRA 26/27

𝗖𝗼𝗻𝗰𝗲𝗿𝗻𝘀 𝟯
Assuming 50% of viewers are male and 50% female, advertising efforts targeting something as basic as gender will already see a 10% disadvantage. The more specific targeting efforts get, like using interests or age, the greater the disadvantage. $VRA 27/27