Today, we’ll have a little thread about language, culture change, male-norm thinking and how those things are connected when we think about marginalized groups and the culture that keeps them that way. Welcome to Coffee & Culture. ☕️🧵
I got up in front of the room of women, all eyes locked on me, the witch under the spotlight. Not kidding, I was literally dressed like a witch.
I’d be giving my first class on networking/community building, crafted specifically for military spouses, with all the challenges inherent in that lifestyle. I wasn't nervous at all, I'd had a genius idea to build the class on a Wizard of Oz theme, & it was clever & fun.
One problem, I'd stood in front of the mirror, my hair purposeful puffed up & my witch hat perched sidewise at the perfect angle, and only practiced using the word 'ladies'. Now, I stood, my blood pounding loudly through my veins, starting at the male spouse in the front row.
I should have expected it, but I hadn't because, well, default thinking. When we think of a group of military spouses we think women, just like when we think of most other groups of people , we think men as the default. It's simply what we've all been taught.
I wasn't sure what to do. I had my talk all worked out to meet a specific time-hack & I wasn't sure I could rework it on the fly. The thought of changing to the ubiquitous 'guys' just wouldn't work--but also seemed so disrespectful to the 20 or so women in the room.
Why should it be that addressing a mixed group as 'ladies' should be considered offensive to the one guy in the room, but I knew that if I addressed the whole group as 'guys' nobody would have the nerve to complain.
I thought of the many times I'd been the only women at the table, in the room, on the sand--all the times during my Army career that I'd been the only women in the group, & nobody had thought twice about referring to us as 'guys'.
Then I thought about every time I'd been in a group of all women with one or two guys. The crowd would be addressed as 'ladies, and.... (nervous laughter) of course, you gentlemen." nods in their direction, acknowledgement of their presence, smiles all around. I made a decision.
"I just want you to know," I directed my voice to the man in the front row, "that when I use the term 'ladies' today, I'm intending to be inclusive. I understand & acknowledge that you are a man, but I'm used to giving this talk this way, I hope you understand."
"Afterwards," I added, starting to become aware of how to express what had always bothered me about the generic, 'guys' label, "let's please have a talk about how it felt to have your presence erased from the room." He smiled, he nodded. He played along. He felt weird & erased.
The class went well, & we talked afterwards. Naturally, as a male spouse, he lived in a rare world of default female thinking--where he was jokingly called an Army wife all the time. He'd always understood the humor, but had never realized the erasure aspect quite so intensely.
Neither had I. I'd thought about the term 'guys' before--about how unfair & ridiculous it is. When my husband had come home from his new unit, in the Special Operations Aviation Regiment, where he'd reported to duty alongside the first woman pilot they'd have, rolling his eyes.
"You know what she did today?" he exclaimed, exasperated! "She sent out an email to the distro, asking for people to please stop referring to the group as 'guys', isn't that ridiculous?"
"Well babe," I responded, "in the last six months, she's done a great job, right?"
"Well, yes, she's great." He admitted.

"Well," I continued, "is it maybe fair that she'd like her presence on the team to simply be acknowledged?"

He conceded that was right. And for both of us, our thinking progressed a little on that day.

We learned about male-norm thinking
In feminist theory, the principle of male as norm holds that language referring to females, such as the suffix -ess (as in actress), the use of man to mean "human", & other such devices ...
(like 'guys' to refer to mixed-gender groups) strengthens the perceptions that the male category is the norm & that the corresponding female category is a derivation & thus less important.
Recently, male-norm thinking has been a topic of cultural conversation, & rightly so--women, at 51% of the global population, generally, are simply tired of being ignored. We live in a world where we are an afterthought, & it costs us--from time, money, to safety or our lives.
In her incredible book, "Invisible Women: Data Bias in a World Designed for Men", @CCriadoPerez states that "when you say man you don't 'include women too', even if everyone *does* technically know that."
"Numerous studies over the past forty years have consistently found that what is called the 'generic masculine' (using words like 'he' in a gender-neutral way) is not in fact read generically. It is read overwhelmingly as male." (pg. 5)
This matters when we think about things like the foundations of our nation, the importance of written words like, "all men are created equal" & then we wonder why women struggle to be granted equal status or recognition in almost any part of modern life.
And luckily, English is not a grammatically gendered language. We make it so by choice. "it has made something of a comeback in the informal usage of Americanisms such as 'dude' & 'guys', &, in the UK, 'lads' as supposedly gender-neutral terms." (Perez, 6)
In other languages, the power of the default-male is much stronger. "So a group of one hundred female teachers in Spanish would be referred to as 'las professoras'--but as soon as you add a single male teacher,...'los professores'. Such is the power of the default male." (pg. 7)
But does it matter, or is it just snowflakes being sensitive? 🤷‍♀️ Science would suggests yes. (More in the comments).
Today, we’ll have a little thread about language, culture change, male-norm thinking and how those things are connected when we think about marginalized groups and the culture that keeps them that way. Welcome to Coffee & Culture. ☕️🧵
I got up in front of the room of women, all eyes locked on me, the witch under the spotlight. Not kidding, I was literally dressed like a witch.
I’d be giving my first class on networking/community building, crafted specifically for military spouses, with all the challenges inherent in that lifestyle. I wasn't nervous at all, I'd had a genius idea to build the class on a Wizard of Oz theme, & it was clever & fun.
One problem, I'd stood in front of the mirror, my hair purposeful puffed up & my witch hat perched sidewise at the perfect angle, and only practiced using the word 'ladies'. Now, I stood, my blood pounding loudly through my veins, starting at the male spouse in the front row.
I should have expected it, but I hadn't because, well, default thinking. When we think of a group of military spouses we think women, just like when we think of most other groups of people , we think men as the default. It's simply what we've all been taught.
I wasn't sure what to do. I had my talk all worked out to meet a specific time-hack & I wasn't sure I could rework it on the fly. The thought of changing to the ubiquitous 'guys' just wouldn't work--but also seemed so disrespectful to the 20 or so women in the room.
Why should it be that addressing a mixed group as 'ladies' should be considered offensive to the one guy in the room, but I knew that if I addressed the whole group as 'guys' nobody would have the nerve to complain.
I thought of the many times I'd been the only women at the table, in the room, on the sand--all the times during my Army career that I'd been the only women in the group, & nobody had thought twice about referring to us as 'guys'.
Then I thought about every time I'd been in a group of all women with one or two guys. The crowd would be addressed as 'ladies, and.... (nervous laughter) of course, you gentlemen." nods in their direction, acknowledgement of their presence, smiles all around. I made a decision.
"I just want you to know," I directed my voice to the man in the front row, "that when I use the term 'ladies' today, I'm intending to be inclusive. I understand & acknowledge that you are a man, but I'm used to giving this talk this way, I hope you understand."
"Afterwards," I added, starting to become aware of how to express what had always bothered me about the generic, 'guys' label, "let's please have a talk about how it felt to have your presence erased from the room." He smiled, he nodded. He played along. He felt weird & erased.
The class went well, & we talked afterwards. Naturally, as a male spouse, he lived in a rare world of default female thinking--where he was jokingly called an Army wife all the time. He'd always understood the humor, but had never realized the erasure aspect quite so intensely.
Neither had I. I'd thought about the term 'guys' before--about how unfair & ridiculous it is. When my husband had come home from his new unit, in the Special Operations Aviation Regiment, where he'd reported to duty alongside the first woman pilot they'd have, rolling his eyes.
"You know what she did today?" he exclaimed, exasperated! "She sent out an email to the distro, asking for people to please stop referring to the group as 'guys', isn't that ridiculous?"
"Well babe," I responded, "in the last six months, she's done a great job, right?"
"Well, yes, she's great." He admitted.

"Well," I continued, "is it maybe fair that she'd like her presence on the team to simply be acknowledged?"

He conceded that was right. And for both of us, our thinking progressed a little on that day.

We learned about male-norm thinking
In feminist theory, the principle of male as norm holds that language referring to females, such as the suffix -ess (as in actress), the use of man to mean "human", & other such devices ...
(like 'guys' to refer to mixed-gender groups) strengthens the perceptions that the male category is the norm & that the corresponding female category is a derivation & thus less important.
Recently, male-norm thinking has been a topic of cultural conversation, & rightly so--women, at 51% of the global population, generally, are simply tired of being ignored. We live in a world where we are an afterthought, & it costs us--from time, money, to safety or our lives.
In her incredible book, "Invisible Women: Data Bias in a World Designed for Men", @CCriadoPerez states that "when you say man you don't 'include women too', even if everyone *does* technically know that."
"Numerous studies over the past forty years have consistently found that what is called the 'generic masculine' (using words like 'he' in a gender-neutral way) is not in fact read generically. It is read overwhelmingly as male." (pg. 5)
This matters when we think about things like the foundations of our nation, the importance of written words like, "all men are created equal" & then we wonder why women struggle to be granted equal status or recognition in almost any part of modern life.
And luckily, English is not a grammatically gendered language. We make it so by choice. "it has made something of a comeback in the informal usage of Americanisms such as 'dude' & 'guys', &, in the UK, 'lads' as supposedly gender-neutral terms." (Perez, 6)
In other languages, the power of the default-male is much stronger. "So a group of one hundred female teachers in Spanish would be referred to as 'las professoras'--but as soon as you add a single male teacher,...'los professores'. Such is the power of the default male." (pg. 7)
But does it matter, or is it just snowflakes being sensitive? 🤷‍♀️ Science would suggests yes. (More in the comments).
Interestingly enough, it’s not ‘genderless languages’, like Hungarian, that show the most equality amongst genders, but a third group, “countries with ‘natural gender languages’ such as English.
These languages allow gender to be marked, but largely don’t encode it into the words themselves. The study authors suggested that if you can’t mark gender in any way, you can’t ‘correct’ the hidden bias in a language by emphasising ‘women’s presence in the world”
So, how do we correct it? Language change takes time, but as is so often said, yet rarely listened to, words matter.
I’ve set about trying to change default-male language in my life, which was harder than you’d think, because, I raise my daughter in 2 Latin-based languages—Portuguese, Spanish. It’s been a pretty amazing journey, and has taught me a lot about culture, vulnerability and life.
Turned out, she did it for us. When she neared the age of four, she became pretty focused on getting her words right. The interesting thing is the way that she simplified what I would otherwise think was a complex question, how to deal with gendered language.
The funny part about children is that things we think are complicated are often the things they find the simplest. My daughter has no time or patience for gendered language. She simply does not understand why I can’t take the time to say ‘amigos e amigas’.
After trying to explain the concept of the default pronoun, I realized that she was 100% right.
I can take the time to do that.
We just made the decision to get rid of it. Language is a tool, and as a tool, it can be whatever you want it to be—can be used to tear down or build up
Instead of explaining to her the overwhelmingly obvious & unfair male-norm in lusophone & hispanophone languages, we just decided to take the time to acknowledge mixed groups—literally speaking the women back into existence.
I work on it often now, and I’ve found it really isn’t that complicated to just take an extra second to be representative. It’s not the only issue with Latin cultures and gendered language, by far, but it is a much simpler fix than I had thought.
After another year of work in cutting out ‘guys’ from my lexicon, I’m pretty good at de-gendering my English, too. To wrap up, when thinking and talking about language and culture, here are a few things to think about:
1) Have You Talked to Your People about What Language Matters to Them?
Taken the time to survey your group, to figure out what matters to them, & to make sure that the marginalized voices understand that their opinions will be listened to, believed, and carefully considered?
2) Remember that Making a Change Doesn’t Mean Blaming Ourselves or Others for the Past.
Often, we are hesitant to accept change, because accepting that something we’ve been doing all our lives might be something that has made other groups of people feel marginalized,
overlooked, or even harassed is a hard thing to face. Most of us are good people and have never intended to harm anyone.
A simple recognition that culture change happens, and once we “know better we do better” can go a long way to help us be accepting of culture change. We now know better about language.
3) Sometimes You Just Gotta Try It
Often, we use ‘operational concerns’ to mask our resistance to culture change or social improvements. In reality, it’s usually simpler than we think. Just make the change, then deal with the complications that actually pop up
—rather than trying to predict ahead of time what complications will make it impossible. It’s usually less complicated than we think.
It’s important to remember that we are living through turbulent times in the world of culture—things seem to be changing on a dime, & groups that have never had a voice before are beginning to claim theirs.
There’s no such thing as a ‘little issue’ when it comes to culture. Culture is an index of every interaction that takes place at any time among any people in your organization. Something as simple as the use of the word ‘guys’ could be making all the difference.
Thanks for hanging out with me for another Sunday round of Coffee and Culture (I know, they're getting longer & longer.) @threadreaderapp please unroll.

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More from @daniellamyoung

2 May
Welcome to Coffee & Culture. Today, I'll tell you a war story.
In this story, men & women are together in combat, deliberately, for one of the first times, & we have to negotiate our roles in a job that nobody prepared us for.

The Only Woman on the Sand 🧵
The noise of two giant Army helicopters taking off is deafening. The silence, after you & 25 of your closest colleagues have jumped off the back and they’ve taken off, leaving you alone and stranded just outside an Afghan village, is sobering.
As the dust from the rotorwash settles, I look around, squinting against the harsh glare of the desert sun. I can make out the village hundreds of meters in front of us, & I can see the narrow path that we will have to cross to get from the open desert into the center of town.
Read 36 tweets
29 Apr
There is an "equal need for developing a sense of the generic features of these groups (terrorists, cults) & the processes of radicalization. Generalizations drawn from enlightened comparative analyses, involving multiple researchers from multiple fields of expertise...🧵
are required to cast real light on this subject...At present...much of the research on radicalization is too geared to the generation of lists 'indicators' & 'signatures' to assist in the prevention & punishment of terrorists. We need more extended, complicated, sophisticated...
& comparative study of the whole process of radicalization, its various identifiable sub-processes, and the numerous contingencies that condition its nature & course of development." --The Study of New Religious Movements and the Radicalization of Home Grown Terrorists
Read 4 tweets
25 Apr
Happy Sunday! This week, I shared a single tweet on my own experience with internalized misogyny, & then I got told to 'watch my tone or I might make all women look bad" by a bonefide women's hero.
So, let/s have a Coffee & Culture🧵on Daniella's journey w/ internalized misogyny
It all started when I was raised in a religious cult, the Children of God, run by a man who believed that women should serve men. He called us 'Bible women' or 'David's Handmaids' & we were essentially trained from birth to, quite literally, serve men w/ our lives, & our bodies.
The idea that anyone, but especially a girl, could choose what she wanted to be when she grew up was laughable. We were walking uteruses & sources of free labor for men & the cult. My mother started having babies at age 14, & continued till she was 27, an example of God's will.
Read 35 tweets
22 Apr
This is a wonderful graphic for those of us studying or leading organizational change efforts, & if you haven't heard of John Kotter and his work, check it out. Image
"People often try to transform organizations by undertaking only steps 5, 6, & 7, especially if it appears that a single decision will produce most of the needed change. Or they race through steps without ever finishing the job.
Or they fail to reinforce earlier stages as they move on, & as a result the sense of urgency dissipates or the guiding coalition breaks up. Truth is, when you neglect any of the warm-up, or defrosting activities, (1-4) you rarely establish a solid enough base on which to proceed.
Read 4 tweets
11 Apr
Got a question the other day: "I'm confused about white, male privilege--I'm trying to be more aware, but I have 3, white boys who I can't raise not to be white men. What do I do?"

Let's chat a little, & I'll share some resources that worked for me.

Welcome to Coffee & Culture
What is privilege, white or otherwise? To paraphrase @IjeomaOluo, privilege is something that you were born with, didn't (can't have) worked for, that gives you advantage, favor or immunity not enjoyed by other groups of humans that are not in your demographic.
Privilege comes in many flavors: whiteness, maleness, able-bodiedness, intelligence, attractiveness, & generational wealth are a few. A big problem to understanding is that people get stuck on inherited wealth--thinking that if they weren't born rich, they can't have privilege.
Read 25 tweets
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Hi everyone (& my new followers), thanks for stopping by for Coffee & Culture #10. ☕️☕️☕️

Today, we'll be talking about bunnies, chocolate, & the power of getting out of your comfort zone & changing up your perspective.

The Easter Bunny Conundrum: Changing Perspective
In the pre-COVID days, I was in an airport lounge with my husband, sipping bubbly, snacking and trying to relax prior to what was sure to be a stressful trip.
Part of the stress would come from managing our overly tired 3-yr-old, who at that moment was laying full out on the ground under the table, with her feet up in the air, singing loudly in Portuguese (one of her three languages), & generally being a little out of control.
Read 22 tweets

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