My 2 startups, Flexiple & Remote Tools, get 70K/month & 30K/month organic traffic.

SEO is crucial to get you reliable & consistent traffic.

Here's my secret framework to help you achieve that (works for new websites too) 🧵
The best way to get high SEO traffic is by writing keyword focussed blogs targeting low-competition keywords.

So the following framework helps you find that goldmine of lucrative keywords.
1/ Come up with seed keywords

These are keywords, topics or even broad themes you already know or have read about.

Just jog your memory and list down all keywords you can remember.

(contd.)
For ex. if your website targets remote workers & digital nomads, your seed keywords can be:

• remote work
• digital nomad
• backpacking
• telecommuting
• asynchronous communication
2/ Expand your seed keywords list using Wikipedia & Quora

Wikipedia
• Table of contents: Ex. if you check the table of contents for "telecommuting", you will find interesting topics like "remote office centres", "information security for teleworkers" etc.

(contd.)
Quora
• Questions & related questions: Search for a broad term you already know (ex. "remote work" or "asynchronous communication") and check the questions that show up. Also, check the related questions that are shown for the ones you have selected.
3/ Use a keyword research tool to get a more extensive list

I've used @ahrefss & @semrush - love both of them.

1. Enter your seed keywords list in keyword explorer
2. Use "phrase match" & "having same terms" in Ahrefs
3. Use "keyword variations" & "related keywords" in SEMRush
4/ Filter keywords for low difficulty

Every keyword research tool will have a keyword difficult (KD) score. Filter your expanded list by a low KD, say 20.

KD is only a heuristic and helps you get the initial list. You still have to do manual work to filter the list further.
5/ Filter keywords for low-mid volume

From my experience, you rank faster for low volume keywords vs. high volume ones. Plus, high volume keywords generally have high competition

It helps in short-term to put min & max volume filter, especially if you have low website authority
6/ Manually check for search intent

Search intent is by far the most critical aspect when you write SEO focussed content.

Ex. if top 10 results for "work from home jobs" are actual job listing websites, you'll never rank if you write a listicle explaining how to find a WFH job.
The only reliable way to confirm search intent is to manually check the top 10 results for:

• Content type - Blogs, ecommerce pages, company website
• Format - Listicles, tutorials, opinion pieces
7/ Check website authority for top 10 results

Your aim is to kick out one of the top 10 results. So ideally you should have at least 1 or 2 results in top 10 that have lower authority than your website. More the better.
There you go! You have a well-researched, lucrative set of keywords/topics to write on 🚀

I regularly share such threads around startups, so consider retweeting the first tweet & following me :)

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More from @hrishiptweets

10 May
It took me 4 yrs to grasp how to use online channels to market my product(s) & grow my startup to $1 mn+ revenue.

Here are my learnings from using 11 channels for marketing & growth.

Includes:
• When to use
• How to use
• Use it for
• Pro-tips

A mega thread 🧵
1/ Product Hunt

When to use:
• Launch: Early-stage product.
• Post-launch: SEO (listing + alternatives pages), launch side projects.

How to use:
Submit your product directly.

Use it for:
• Spike in traffic or # of users
• Feedback & validation
• Do-follow links

(contd.)
Pro-tips:

• Launch multiple times, when you have major updates. Ideal frequency is once per year.

• Launch a part of your product as an independent offering. Ex. Newsletter or an extensive content hub.

(contd.)
Read 30 tweets
12 Apr
I have launched 10+ products on Product Hunt. Most made it to top 5 & all in top 10.

Product Hunt is great for sales, early users & even SEO. But it's highly competitive.

Successful products prepare for launch months before launch day.

11 things you must do BEFORE launch 🧵
1) Present your solution as a product.

Your product can be anything -- newsletter, book, report, webpage showcasing detailed analysis. Don't just think of products in the traditional sense.

Eg. Maker Mind by @anthilemoon, one of the most loved products of 2019, is a newsletter.
2) Be active on Product Hunt before launch.

• Make efforts to participate in the community & support others. People will return the favour when you launch.

• Plus, you get to know the nuances. Maybe PH algorithm rewards you for it too :)

Pro-Tip: Use their makers community.
Read 15 tweets
9 Apr
10 new "unicorns" in India in 2021, 6 in last 6 days.

I've never been able to grasp why huge loss-making businesses are celebrated & made heroes.

So for those who want to build a profitable business, here are 8 lessons from bootstrapping my startup to $1mn revenue in 4 years 🧵
1/ Don't quit your full-time job yet.

Not sure when & whether to start up?

Do this:
• Start a blog or newsletter
• Build a following on social media or a niche community
• Create an MVP on the side

The 'all or nothing' strategy is needlessly high risk.
2/ Earning the first $ is the toughest, it only gets better

My journey of bootstrapping Flexiple (Revenue):
Year 1 - $0
Year 2 - $50,000
Year 3 - $400,000
Year 4 - $1 million
Read 9 tweets
30 Mar
I write & manage 4 newsletters with 5000+ subscribers and closed down 2 others with 2000+ subscribers (due to lack of time).

15 useful & non-obvious tips on how to run & market your newsletter 🧵
1/ Define a clear goal for your newsletter - what value will your subscribers get?

Examples:

• Insightful content to make you better at remote work. One original article every Wednesday.

• Maker Mind is your weekly dose of mindful productivity.
2/ Be yourself & write like a person would.

Nobody likes reading impersonal, automated emails with a bunch of links.
Read 17 tweets
15 Mar
21 lessons in marketing after 4 years of growing my own startup from 0 to $1mn in revenue 🧵
1) Marketing starts much before you even build the product.

You should start building your audience & letting people know about your product, much before you actually start building the product.
2) Launch day success depends on how well you prepared for months before.

For eg., if you launch on @ProductHunt, you must have:
- list of people (can be beta users) that can support you
- list of channels to talk about your launch
- content of posts & timeline to post
Read 23 tweets
25 Feb
21 lessons in product building after 4 years of running my own startup & 9 years of writing software 🧵👇
1/ Getting people to know about your product is the toughest part when building your product.
2/ Build an audience before you build a product.
Read 22 tweets

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