Panic selling once can destroy years of good investment decisions in an instant

but keeping your head on straight when your portfolio is tanking is hard

Here are 13 investing tips/tricks/principles that I use to keep calm when my portfolio is in free fall:
1/ Know what you own and why you own it

You can borrow stock ideas from other investors, but you can’t borrow conviction

You must understand the bull AND bear case upfront, otherwise you won’t have the conviction to hold when the price is going down
Research builds conviction

Conviction enables patience

Patience builds wealth

If a 20% drop shakes your confidence in a business, you didn’t do enough research
2/ Know what drives long-term stock returns

In the short-term, emotions & computer algorithms determine stock prices

In the long-term, profit growth determine stock prices

This is a core investing principle that you must fully embrace
Look at these long-term charts of $MSFT, $HD, and $AAPL

Net income growth & stock price growth are closely linked in the long-term

That’s not a coincidence — profit growth IS WHAT DRIVES long-term value creation
3/ Buy in stages

It’s tempting to want to go “all-in” when you find an exciting new stock idea

But, what if you are wrong about the business or management?

Or, what if you are right about the business but wrong about the valuation?
Force yourself to scale into a stock over time

My personal process is to buy in 0.5% increments and add over months/years as my conviction builds

If I’m right, a little is all I need to do great

If I’m wrong, I won’t be hurt much
4/ Study market history

Every great stock — WITHOUT EXCEPTION! — will get killed at some point

This isn’t a bug — it’s how investing works

You must embrace the fact that volatility is NORMAL
Consider $AMZN’s history:

It has declined:
10% - 30 times
20% - 14 times
30% - 8 times
40% - 5 times
50% - 4 times
90% - 1 time

Returns since IPO: 164,400%
5/ Increase trading friction

Trading is tempting when it’s on your phone & easy to do

My broker is Interactive Brokers

It’s a PAIN to log in

It's a PAIN to place a trade

I love the friction -- I have to really want it to trade
6/ Keep some cash on the sidelines

Cash is a drag on returns during bull markets

Cash is the raw material of superior returns in bear markets
Create a cash deployment strategy and follow it!

Or, steal from @morganhousel
7/ Avoid margin & options

Handling the emotional swings of common stock ownership is hard

Those swings get much, much wilder when you use margin and/or options

Compounding interest is all the leverage you need!
8/ Connect with other long-term investors

Never invest alone!

A good community is worth its weight in gold

Ask: Does your social media feed make you calmer or stressed out?

If it is stressed out, upgrade your feed!
9/ Keep your personal finances conservative

Markets are volatile during economic downturns

Economic downturns are also when your job is most at risk

That’s A LOT to deal with if you have debt & 1 source of income

Eliminate debt, build cash, & create new sources of income
10/ Force yourself to journal BEFORE you transact

I keep a simple investing journal

Before I buy/sell, I have to write down WHY

It slows me down, but forces me to think things through
11) Make your investment decisions on the weekend

The weekday is full of distractions

Eliminate that factor by making all your important financial decisions on the weekend
12) Stop watching the news

Voluntarily watching the news is like inviting Debbie Downer into your home and asking her to talk non-stop

If the news is really that important, it will find you!
13/ Zoom out

Whenever I feel bad about my near-term returns, I zoom out and look at my long-term returns

It always makes me feel better
Stocks are the best asset class over the long-term

But the price of that returns is:

1⃣Perpetual Short-term Volatility
2⃣Perpetual Uncertainty

PAY IT!
Enjoy this thread?

I regularly tweet about money, investing, and self-improvement

If those topics interest you, follow me @brianferoldi

You may enjoy all the other threads that I’ve written

If you want to learn more about investing,

I teach beginners how to researching investments on my YouTube Channel

youtube.com/c/brianferoldi…
Summary:

1: Know what you own
2: Know what drives returns
3: Buy in stages
4: Study history
5: Increase trading friction
6: Cash!
7: Avoid margin & options
8: Community!
9: Personal finances
10: Journal
11: Make decisions on the weekend
12: Stop watching the news
13: Zoom out

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More from @BrianFeroldi

15 May
The most important investing lessons I've ever learned are counter-intuitive

That’s logical - if the lessons were intuitive, I wouldn’t need to learn them. I would do them naturally.

Here are 7 counter-intuitive investing principles that have made me a better investor:
1/ Don’t haggle

My instinct is to pay the lowest price possible

If a stock is trading at $21, I used to set a limit order for $20.50

Trying to squeeze out every last penny of value
My orders didn’t always fill

I had to try again the next day (at a higher price)

The bigger problem is that haggling caused me to NOT BUY a few mega-winners

Which is FAR MORE costly than slightly overpaying
Read 24 tweets
12 May
My investing style: Buy and hold high-quality businesses

Here are 15 traits that tell me I've found a great business ⬇️
1/ Recurring Revenue

Types:

Business Services $MCO
Contracts $AMT
Consumables $MNST
Exchange $MKTX
Franchise $WINA
Membership $TDOC
Platform $ETSY
Razor/blade $DXCM
Real Estate $STOR
SaaS, PaaS, IaaS $TWLO, $NOW, $FSLY
Subscription $NFLX
Tollbooth $BIP
2/ Recession-Proof Demand

Great companies sell products/services that are in-demand in good times and bad

That allows them to grow regardless of what is happening in the broader economy
Read 20 tweets
9 May
10 Traits Of A Great CEO

A 🧵on how I judge management
1/ Track Record Of Outperformance

Winners keep on winning

Ask: Has the business outperformed under this CEO?

✔️Market share growing?
✔️Revenue increasing?
✔️New products/services selling?

Invest in CEOs with a proven track record of success
2/ Great Communicator

▪️Do they explain their decisions?
▪️Do they teach when they speak?
▪️Do they use industry jargon or plain English?
▪️Do they have an investor presentation?
▪️Do they provide a shareholder letter?
▪️Do they speak clearly?

Communication skills matter
Read 15 tweets
8 May
10 Life Skills I Wish I Was Taught In School

A 🧵
1/ Budgeting

Learning how to track & plan your income & expenses is crucial

I wish I took a class that simulates different phases of life & various income/expense scenarios
2/ Entrepreneurship

I wish I took a class where the goal was to make $1,000 by the end of the semester

Light on lectures — heavy on taking action

A class like this would have taught me so much about how businesses actually work
Read 16 tweets
7 May
#FF

10 Tweets/Threads that made my Twitter experience great this week ⬇️
Read 11 tweets
5 May
10 Highly Underrated Books About Money & Investing

A 🧵
1/ 100 Baggers by @chriswmayer

This book studies the best-performing stocks of all time and gives lessons for how to find the next ones
2/ Beyond Wealth by Alexander Green

A collection of life lessons by Alexander Green, who is a former money manager that gave up HUGE money to live a better life

This is the book that I re-read the most
Read 13 tweets

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