Tweet

Adam Hayes

18 May, 9 tweets, 2 min read

You can launch your own Airbnb for $500.

Or Tinder for $450... and Uber for $2,000

"App clones" are popping up everywhere.

Here's why the "app clone" market is insane:
🧵

Imagine you have an idea that is Uber for X or Airbnb for Y.

Now you want to build it, but aren't technical.

You can:
A) Pay a freelancer or dev shop $15,000+
B) Find a technical co-founder
C) Spend 2+ learning how to code
D) Use an app clone

Thats why companies like AppDupe are getting 100,000 visitors a month.

They build "clones" of the most popular sites and give you a white-labeled solution.

Their sell to founders is...
- Launch quickly
- In-house customization
- Save $ on development

But here's the problem...

You might get sold a car, but leave with a horse.

There are horror stories of people getting:
- Nonfunctional code
- Not owning the proper rights
- Being drastically upsold to customize

If you don't know anything about dev, you won't know if you're getting a car or a horse.

Let's weigh the pros and cons:

Pros:
- Quick launch
- Fast market validation
- It's cheap

Cons:
- Not a code base you want to build from
- Maintenance is questionable
- You can get scammed

There are also really cool companies who started as an app clone.

If I were to launch something like Tinder for Dogs, I would use 100% use one.

But you know what the better route is?

Learn a no code tool, then buy a theme.

You can buy an Airbnb theme for $69 on Wordpress.

Change the messaging and branding yourself.

Get market validation.

And if you get traction... you can get fundraising to build the real thing.

@Adam_Ha_Yes

Thanks for reading!

Follow @Adam_Ha_Yes and I'll launch Tinder for dogs as an app clone 😂

TLDR:

- App clones are cheap ways to validate ideas
- You can get ripped off, so be careful
- Learn no code tools to empower you to test on your own

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More from @Adam_Ha_Yes

Adam Hayes

@Adam_Ha_Yes

13 May

What's the most important marketing metric?

CTR? CPA? CPM?

No. It's viral coefficients.

Your viral coefficient determines if your product will go viral or not.

Here's how to calculate yours and optimize it
🧵

Take your...

(Average invites sent per user X your conversion rate) = your viral coefficient

Example:
(5 invites x 30% conversion rate) = 1.5 new users

Your final number represents how many people one member brings in.

If the number is over 1, then your product will go viral.

Time for back of the napkin math

10 users would bring in 15 new users.
Who would bring in...
22
33
50
75
113
170
256
384
576
867
1,300
1,951
2,926
4,390
6,585
9,878
14,817
22,226
33,339
50,008
75,012
112,519
168,779
253,168
379,752
569,629
854,443
1,281,665
4,098,061 new users

Read 12 tweets

Adam Hayes

@Adam_Ha_Yes

11 May

The story that convinced me that Steve Jobs is a brilliant designer
🧵

In early 2000, Apple was bullish on burning CDs.

Mike Evangelist was in charge with coming up with a DVD-burning program for high-end Macs.

Mike spent three weeks preparing with his team to present their solution to Steve.

They created high-fidelity mockups of the various windows and menu options.

Their design had a ton of features and functions that they all thought were essential.

They had 20+ pages of documentation and slides they drafted.

Read 9 tweets

Adam Hayes

@Adam_Ha_Yes

5 May

The story of the controversial 1 click checkout and how it gave Amazon a billion dollar advantage.

👇 THREAD

In 1998, eCommerce was still fringe.

Consumers weren't convinced and there was a lot of friction when buying online.

Jeff Bezos knew in order to succeed, Amazon had to change this.

Checking out was horrendous.

Each question had its own screen
- Name
- Last name
- Street address
- Zip code
- State
- etc...

The checkout took several minutes and Amazon noticed people were not completing their purchases.

Read 11 tweets

Adam Hayes

@Adam_Ha_Yes

4 May

@alexvermeer

Have you been procrastinating?

Candidly, finding motivation while working from home has been tough.

I found this equation for motivation from @alexvermeer and it has helped me get the most important things done everyday.

Here's the formula to increase your motivation.
🧵👇

So, the formula is pretty simple.

Motivation = (high expectancy X high reward) / (distractions X delay)

You want to increase your expectancy and value while decreasing your impulsiveness and delay.

Here's how.

Expectancy = What you expect to happen.

Increase positive expectancy by:
- Being optimistic
- Setting goals that have a real impact

If you can't see a positive outcome, you won't take action.

Read 9 tweets

Adam Hayes

@Adam_Ha_Yes

6 Apr

@ycombinator

With a 1.5% acceptance rate, @ycombinator is the world's most revered startup accelerator for a reason.

How can you stand out from 10,000+ applications?

Here's what YC is looking for when you apply: 🧵👇

The Application

1. Be matter of fact
- No 'marketing-speak'
- Be narrow in your descriptions

2. Use data
- Numbers > superlatives

3. Show that you can become a huge business
- They are looking for 100x opportunities

Your #1 priority is for them to understand what you're doing

The Team

They want:
- Industry leaders
- Unique insights
- Those who go against the system

The most important question:
"Please tell us in one or two sentences about something impressive that each founder has built or achieved."

Extraordinary people do extraordinary things.

Read 8 tweets

Adam Hayes

@Adam_Ha_Yes

2 Apr

Have you ever thought about running ads on Twitter?

I've spent thousands of dollars on Twitter ads.

Twitter can be a breakthrough platform if you're looking for a new way to acquire customers.

Here are 12 best practices for running Twitter ads
👇🧵

#1 Campaign structure

Start with two campaigns.

One for cold targeting and one for retargeting.

#2 When setting bids

Use automatic in most cases.

If your ads aren't serving, then try target.

If it still isn’t serving then use maximum.

Read 15 tweets

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