I'm often asked about what do I do in terms of productivity.
Here are a few steps/criteria I follow to maximize the impact of what I do with my time (the most valuable asset we have):
1. Every activity/task goes as fast as it's requested/generated in a To-Do...
.... are you in a call with a client and they request something from you in order to execute? Add it to the To-Do asap.
David Allen has a "Getting Things Done" personal productivity method that relies on documenting your tasks to "free" your mind: en.wikipedia.org/wiki/Getting_Tβ¦
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"...if a task is on your mind, it will fill your mind completely, which guarantees that you will be incapable of handling yet another task..."
Which is why it's critical to document them, in order to assess and tackle them based on certain criteria.
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For this I just have a "To-Do" Google Docs tab always opened in my laptop and the same Doc opened on my mobile. I add the meaningful tasks that come my way there. As soon as they come in. Adding them there feels already as a relief! "They have entered the system"
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... However, not everything should be a to-do. Only add the actionable & meaningful stuff for you. If it's not actionable/meaningful it should go to the trash/reference.
Eg: Random guest post request from someone I don't know = trash.
GTD has a handy workflow showing itπ
... Then if it's something actionable & meaningful that will take less than 2 minutes, do it asap, BUT be careful bc we tend to underestimate tasks time!
Eg: 2 min task = Answering to contact you're not available for project but can refer to someone, and send details.
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2. How to prioritize those meaningful tasks in your "to-do's"? Which should you do first?
For that I use the Eisenhower Matrix, that allows me to identify which to prioritize, plan, delegate or avoid based on importance/impact and urgency: todoist.com/productivity-mβ¦
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* Those w/ high importance & urgency should be prioritized to do first.
* Those important but *not* urgent, can wait to be done next.
* Urgent but not *as important/impactful*? Delegate so others can do!
* Not important at all (not urgent either) = Avoid.
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... 3. How to allocate time to those activities to prioritize to do & plan? Set blocks for them in your calendar! If something is not in my calendar = it doesn't exist for me.
I have differentiated time blocks for sync communication (real time calls) & deep work (analysis)
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... I leave the blocks for Sync Communication (Calls, text in slack, etc.) at the start or end of day, like this I will avoid interruptions doing deep work while I'm "in the flow" during the day.
Allocate your "to prioritize" first and then the "to plan" within these blocks
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Also, make sure to add blocks in your calendar for: learning, breaks, etc. during your workday!
By adding all tasks while prioritizing them within your calendar time blocks you will also easily spot if you're simply tackling too much for the available time...
... and then assess if there are tasks even if urgent and important simply are not that worthy enough for you to do anymore for the current price and you need to increase it! The best way to grow = Bigger/more profitable projects (rather than more projects).
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4. But what if you can't move forward with your activities because you can't concentrate, easily lose focus? If that's an issue then use the Pomodoro Technique (en.wikipedia.org/wiki/Pomodoro_β¦), a time management method to balance your time between 25 min work & 5 min breaks intervals...
... these shorter work/break times will avoid the risk to "procrastinate" because you can't focus anymore.
There are also many apps to help you by setting alerts/reminders so you know when to start & stop, and also, blockers to avoid non-work tools: zapier.com/blog/best-pomoβ¦
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... I hope these tips help you as they do with my own productivity!
If you liked them, I will be sharing more learnings to become a fruitful consultant in my upcoming #FruitfulConsultant book for which you can subscribe to know when it's published here: fruitfulconsultant.com
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If youβre a builder/maker/writer/etc: whatever you create, esp at the start, even if itβs super useful, attractive and for free ... you NEED to promote. The more you donβt have a established brand/following: the more you need to promote. Thereβs no shame on promoting at all ...
... is part of the journey, just do it in a meaningful, relevant way! Weβve all been there and even if we have now a more established following/brand we continue to promote to get what we make visibility. Have you seen how I share about #seofomo, #learningseo or @remotersnet? ...
... thereβs this fallacy about: create something great and the rest will come! Why? I donβt want to leave anything to βchanceβ especially if Iβve invested (and Iβm proud) of what Iβve build: Iβll promote every single time πͺ the best? This compounds over time π ...
SEO project management/coordination/communication challenges can break an otherwise meant to be successful process π€·π»ββοΈ A few tips to avoid this:
1. Establish & make sure all involved understand the "WHY" (Main Purpose) of the process: What you're ultimately looking to achieve
... this will allow you to easily prioritize (and re-prioritize when needed) activities, eliminate noise, and easily put in context any challenges and issues that arise in the process: Doest *THIS* help to achieve (or not) the WHY? Tackle accordingly.
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2. Define and document agreed minimum requirements for the process success* (establish what success will look like too!):
Eg: To implement N priority actions per month with Y% of SEO specifications effectively in place.
Make sure to allocate resources/times accordingly.
If you're learning SEO, and don't know where/how to start/continue, with good and free reliable resources, I've created this #LearningSEO site: learningseo.io
Are you doing Speed & Core Web Vitals analysis? To prioritize actions w/ clients I've found useful to do competitive speed & CWV analysis to show its importance and impact vs. other player for meaningful queries!
Here's a thread about how to do it w/ free tools β‘οΈπ
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1. Identify your top pages CWV metrics vs. competitors for most important queries:
How are your pages targeted to the most meaningful/relevant queries performing vs. your competitors? Show the gap in SERPs by using @defaced Core SERP Vital extension: defaced.dev/tools/core-serβ¦
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2. Let's dig deeper and compare these pages using pagespeed.compare that shows both Mobile lab (lighthouse) and and field (CrUX) data at different levels of detail for the gathered metrics (LCP, FID, CLS) with nice visual comparisons to show where's the gap among them