I'm often asked about what do I do in terms of productivity.
Here are a few steps/criteria I follow to maximize the impact of what I do with my time (the most valuable asset we have):
1. Every activity/task goes as fast as it's requested/generated in a To-Do...
.... are you in a call with a client and they request something from you in order to execute? Add it to the To-Do asap.
David Allen has a "Getting Things Done" personal productivity method that relies on documenting your tasks to "free" your mind: en.wikipedia.org/wiki/Getting_Tβ¦
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"...if a task is on your mind, it will fill your mind completely, which guarantees that you will be incapable of handling yet another task..."
Which is why it's critical to document them, in order to assess and tackle them based on certain criteria.
If youβre a builder/maker/writer/etc: whatever you create, esp at the start, even if itβs super useful, attractive and for free ... you NEED to promote. The more you donβt have a established brand/following: the more you need to promote. Thereβs no shame on promoting at all ...
... is part of the journey, just do it in a meaningful, relevant way! Weβve all been there and even if we have now a more established following/brand we continue to promote to get what we make visibility. Have you seen how I share about #seofomo, #learningseo or @remotersnet? ...
... thereβs this fallacy about: create something great and the rest will come! Why? I donβt want to leave anything to βchanceβ especially if Iβve invested (and Iβm proud) of what Iβve build: Iβll promote every single time πͺ the best? This compounds over time π ...
SEO project management/coordination/communication challenges can break an otherwise meant to be successful process π€·π»ββοΈ A few tips to avoid this:
1. Establish & make sure all involved understand the "WHY" (Main Purpose) of the process: What you're ultimately looking to achieve
... this will allow you to easily prioritize (and re-prioritize when needed) activities, eliminate noise, and easily put in context any challenges and issues that arise in the process: Doest *THIS* help to achieve (or not) the WHY? Tackle accordingly.
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2. Define and document agreed minimum requirements for the process success* (establish what success will look like too!):
Eg: To implement N priority actions per month with Y% of SEO specifications effectively in place.
Make sure to allocate resources/times accordingly.
If you're learning SEO, and don't know where/how to start/continue, with good and free reliable resources, I've created this #LearningSEO site: learningseo.io
Are you doing Speed & Core Web Vitals analysis? To prioritize actions w/ clients I've found useful to do competitive speed & CWV analysis to show its importance and impact vs. other player for meaningful queries!
Here's a thread about how to do it w/ free tools β‘οΈπ
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1. Identify your top pages CWV metrics vs. competitors for most important queries:
How are your pages targeted to the most meaningful/relevant queries performing vs. your competitors? Show the gap in SERPs by using @defaced Core SERP Vital extension: defaced.dev/tools/core-serβ¦
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2. Let's dig deeper and compare these pages using pagespeed.compare that shows both Mobile lab (lighthouse) and and field (CrUX) data at different levels of detail for the gathered metrics (LCP, FID, CLS) with nice visual comparisons to show where's the gap among them