If you’re a builder/maker/writer/etc: whatever you create, esp at the start, even if it’s super useful, attractive and for free ... you NEED to promote. The more you don’t have a established brand/following: the more you need to promote. There’s no shame on promoting at all ...
... is part of the journey, just do it in a meaningful, relevant way! We’ve all been there and even if we have now a more established following/brand we continue to promote to get what we make visibility. Have you seen how I share about #seofomo, #learningseo or @remotersnet? ...
... there’s this fallacy about: create something great and the rest will come! Why? I don’t want to leave anything to “chance” especially if I’ve invested (and I’m proud) of what I’ve build: I’ll promote every single time 💪 the best? This compounds over time 😉 ...
...what compounding means here? That more you create (& promote) awesomeness the more ppl will follow you and the less you’ll need to promote to get the visibility you want. Eg: now with 85K followers I don’t need to promote as much to get certain visibility than when I had 10K
... so don’t be frustrated when what you build doesn’t get the coverage you expected. Start promoting instead: suggest it and share how it helps, reach out to potential users with visibility and refer to others in relevant way! The more you do, the less you’ll need it. 🙌
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SEO project management/coordination/communication challenges can break an otherwise meant to be successful process 🤷🏻♀️ A few tips to avoid this:
1. Establish & make sure all involved understand the "WHY" (Main Purpose) of the process: What you're ultimately looking to achieve
... this will allow you to easily prioritize (and re-prioritize when needed) activities, eliminate noise, and easily put in context any challenges and issues that arise in the process: Doest *THIS* help to achieve (or not) the WHY? Tackle accordingly.
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2. Define and document agreed minimum requirements for the process success* (establish what success will look like too!):
Eg: To implement N priority actions per month with Y% of SEO specifications effectively in place.
Make sure to allocate resources/times accordingly.
If you're learning SEO, and don't know where/how to start/continue, with good and free reliable resources, I've created this #LearningSEO site: learningseo.io
It features a roadmap + google sheet to copy/paste with an aggregation of free guides and courses 📚🙌🤩
Version 2 of the #LearningSEO site is out 🙌 Now you have all the resources nicely aggregated in the Website directly too (besides the Google Sheets) in case you want to easily browse them 🤩 A few more sections with resources coming later today too 😉: learningseo.io
New #LearningSEO Update 💥 version 2.5 now features:
* A Travel SEO section (in "specialize within SEO")
* A BigQuery & SQL for SEO (in "automate SEO tasks")
Are you doing Speed & Core Web Vitals analysis? To prioritize actions w/ clients I've found useful to do competitive speed & CWV analysis to show its importance and impact vs. other player for meaningful queries!
Here's a thread about how to do it w/ free tools ⚡️🛠
...
1. Identify your top pages CWV metrics vs. competitors for most important queries:
How are your pages targeted to the most meaningful/relevant queries performing vs. your competitors? Show the gap in SERPs by using @defaced Core SERP Vital extension: defaced.dev/tools/core-ser…
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2. Let's dig deeper and compare these pages using pagespeed.compare that shows both Mobile lab (lighthouse) and and field (CrUX) data at different levels of detail for the gathered metrics (LCP, FID, CLS) with nice visual comparisons to show where's the gap among them
* If you only have certain offering available for *some* countries, publish those URLs only in those, don't waste crawlers efforts going through hundreds of thousands of URLs which are not indexable anyway ...
* If you're language targeting and end up realizing you can't grow further due to lack of localization and there's enough traffic + conversion potential in that market: consider to start country targeting it - it will be better than trying to "patch" and look for workarounds...
* If you're country targeting using subdirectories, for heaven's sake, please use the country subdirectory as the first one in your URL structure, eg: domain.com/ch/ for Switzerland rather than language first, eg: domain.com/fr/ch/ for Swiss in French, etc. 😅
Do you really need to use hreflang annotations? Are your different International Web versions suffering from search results cannibalization/overlay? Stay tuned for a *free* way to find it out...
Identify the hreflang need & implementation scope for free w/ this Google Data Studio Dashboard I've created to check International Search Results Overlay Issues:
This Google Data Studio dashboard allows you to select a site version from Google Search Console, to see which are the top countries for which the selected Web version is ranking for, and see if there are non-relevant countries generating non-trivial impressions + clicks...
Low Hanging Fruit Structured Data Implementation Prioritization:
1. Check for which search results your pages are shown in the top 10 but not included in SERP features triggered by SD: FAQs, How-To's, etc for which you have content. SEMrush offers filters to obtain them...
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2. Export the list of these pages and do a list crawl of them using an SEO crawler supporting SD validation, like @screamingfrog, making sure to enable JS crawling + SD validation...
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3. Check if these are not implementing the relevant Structured data or if they're including it but with errors that could make them to not trigger the relevant SERP feature, assessing if they're following also Google's Quality Guidelines too: developers.google.com/search/docs/gu…