Thread by @RamliJohn

4 years ago, Laura was a student in my digital marketing class.

Today, she is the new Head of Content at @ProductLed.

Here's the story behind it. 🧵

In 2017, I was a part-time marketing instructor at a Toronto tech college for designers, creators, developers, and digital marketers.

Here's my nerdy mugshot on their wall of teachers:

The digital marketing program was a small 3-month cohort-based course.

Laura enrolled with a journalism degree and experience.

She wanted to learn more about the technical side of marketing—google analytics, SEO, and paid ads.

One of the things that made her really stand out was her questions.

She asked probing questions, particularly about topics that she wasn’t too familiar with.

In a classroom and training setting, there are no dumb questions.

Good teachers get excited when someone asks a question.

It shows that people:
(1) Are paying attention
(2) Care enough to know more about the topic

One of the topics that Laura asked a lot about is Google Analytics.

To her, Google Analytics was an alien language.

Today, one of the first things she asked was, “Can I get access to ProductLed’s GA, search console, and SEMrush account?" 😄

One other thing that Laura did really well was that she stayed in touch with her teachers.

On my birthday, she sent me an email.

Some things I love about this email:

> She thanked me for the advice I gave her.

> She updated me on her job status—She got hired!

> She indicated that she wanted to stay in touch.

Sure enough, she stayed in touch.

A month later, she told me about this useful SEO Chrome extension she found.

I still use it today. :-)

I ended up hiring her for a few copywriting projects. Laura was always professional and delivered on time.

My experience working with her was so great, I happily referred her to friends I know who were looking for content work

Fast forward to late 2020. Wes and I were looking for someone to lead content at ProductLed.

I couldn’t think of a better person to work with than Laura.

So I reached out to see if she’s interested.

I hired her to edit a few chapters of my upcoming book “Product-Led Onboarding.”

And wow, she turned my thrash writing into gold! 🤣

Download the first chapter of the book below and compare it to a pre-Laura version. You'll see!

productled.com/book/onboardin…

I loved her work so much that she became the primary book editor for Product-Led Onboarding!

We also hired her as a freelancer to create a content strategy plan for ProductLed. Again, I was blown away.

A few weeks ago, we offered her a full-time role as Head of Content at ProductLed.

Laura is a Canadian based out of Cusco, Peru.

Everyone, say hi to her!

In summary, here are three things that Laura did to make her stand out from the crowd:

1/ She showed enthusiasm and willingness to learn in class.

2/ She stayed in touch with her teachers.

3/ She delivered great work consistently.

The lesson here:

Stay in touch with your teachers. They want to know what you're up to.

Most teachers live to see their students do better than them.

And if you’re looking for an amazing content writer and editor, look elsewhere.

Because Laura is NOT for hire. 🤣

Thanks for reading!

If you're interested in product and growth, subscribe to the ProductLed weekly newsletter to join 21k other product-led growth leaders.

Laura is the one writing it now! 🎉

productled.com/newsletter

Also, we're hiring a growth marketer! Come join me, Laura, Wes, Gretchen, and Pierce.

My DMs are open. Happy to chat

notion.so/productled/Gro…