Thread by @RamliJohn

How would you explain what "marketing" is to a 5-year-old?

Last week, I asked this on Twitter.

Here are the 5 best responses: 🧵

1/ I love @marie_haynes idea of using something that a 5-year-old can relate with to explain marketing.

https://twitter.com/Marie_Haynes/status/1393180348008345601

I'd take this even further and ask that child:

• "What is your favorite toy?"
• "How did you learn about it?"
• "What made you want it?"

This can lead to a discussion about commercials, ads, word-of-mouth, and so much more!

2/ @byosko takes a personal approach to this.

It's so visual.

I can see this 5-year-old nagging his or her parents about something they want.

https://twitter.com/byosko/status/1392978787860631555

Marketing is a battle for attention and mindspace.

If you can't stop thinking about a product so much so that you nag others and tell them about it, that's marketing at play.

3/ @mattwensing uses a cookie to explain marketing

https://twitter.com/mattwensing/status/1392844321670537221

People don't often buy things with their rational brains.

Most purchasing decisions are emotional—even in the B2B space.

That's why great marketing uses emotional triggers to get people to buy.

4/ @raykanani uses @Costco to explain marketing

https://twitter.com/raykanani/status/1392849163482710023

This is such a good example of a "try it before you buy" approach.

And it works!

For example, Costco saw a 600% increase in frozen pizza sales by giving away samples!

theatlantic.com/business/archi…

This concept works in the B2B space as well. That's what product-led growth is all about.

How can we help users experience the product's value BEFORE they buy it?

By applying this to B2B, it creates a better buying experience for most people.

5/ @coreyhainesco brings up nuggets to explain marketing

https://twitter.com/coreyhainesco/status/1393315816255332354

I immediately thought about the commercials I saw as a kid from a fast-food restaurant with the jingle:

"Pa ra paaa paaa! I'm lovin' it!"

Can you guess which fast-food chain I'm talking about?

https://twitter.com/RamliJohn/status/1393316324542230528

It's so catchy! But it made me associate good nuggets with McDonalds.

But of course, as per Corey, the BEST nuggets is from Chick Fil A 🤣

https://twitter.com/coreyhainesco/status/1393317263034355713

How would you explain marketing to a 5-year-old? Comment below.

Check out the original thread below.

Also, this thread is a marketing tactic to get you to follow me @ramlijohn for more tips on marketing. (See what I did there! 😂)

https://twitter.com/RamliJohn/status/1392843070052442114