Thread by @BrianFeroldi

I've written 3,000+ articles and a book

Here are 10 tips that will make you a better writer:

1: Use stories and analogies

Readers will forget facts, but impactful stories and analogies will stick

2: More periods. Fewer commas.

No one likes reading a run-on sentence

3: Formatting matters

Use:
▪️Bullet points
▪️Numbered lists
▪️Double-spacing
▪️Short paragraphs

Make things as easy to read as possible

4: Spell & grammar check

I’m naturally bad at spelling, grammar, and penmanship

Spell check helps me a lot

I pay for @grammarly & @ReadableHQ, but their free products are great

5: Write the same paragraph multiple times

Choose the best wording from each paragraph and combine them together

6: Cut, cut, cut

Ask yourself “would the reader get the point if I eliminated this?”

If yes, eliminate it!

Be ruthless

7: Use simple language

Write at a 5th-grade reading level

Fancy words will confuse some of your readers

8: Avoid acronyms

CAC means nothing to most people

Just spell out “Customers Acquisition Cost”

Don’t assume your readers know what they mean!

9: Read your sentences out loud

You’ll be amazed at how many mistakes you will catch

10: Use visuals, graphs, and charts

It would take hundreds of words to explain “operating leverage”

But this image gets the concept across fast

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Summary:

1: Use stories and analogies
2: More periods
3: Formatting matters
4: Spell & grammar check
5: Write the same paragraph multiple times
6: Cut, cut, cut
7: Use 5th-grade language
8: Avoid acronyms
9: Read your sentences out loud
10: Use visuals, graphs, and charts