Step aside Miami.

Don't sleep on Africas startup scene.
🧵 Image
In 2020, Tunisia implemented a "Startup Act".

If you start a company there you get:
- State salary for up to three founders during 1st year of operations
- One-year leave period to start a company with right to return to your old job
- And generous tax-breaks

Ummm, yes please.
The startup ecosystem in Africa is fertile soil.

In 2020, 397 companies raised a collective $701 million. Which was 42.7% higher than 2019.

Companies from the "big four" received the majority of funding.
- Kenya
- Nigeria
- South Africa
- Egypt
To date, Africa has produced 4 unicorns 🦄

Interswitch “the gateway to Africa’s payment ecosystem” was Africa's first unicorn.

Fawry simplifies payments in Egypt.

Jumia Group specializes in eCommerce ($2.3B market cap).

Flutterwave is a fintch startup which just raised $170m
The startup culture is growing.

8 years ago there were 10 startup incubators.

Now there are 443.
Plus, in 2018 French President Emmanuel Macron started a $76.1m fund for African startups.

So, don't be surprised when you find out the next big thing was made in Africa.
The craziest thing I learned in my research...

The work Akon is doing (crypto, solar, and even building cities?!?)

There's so much there, it has to be its own thread.

Follow @Adam_Ha_Yes to read it next week :)

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More from @Adam_Ha_Yes

27 May
Your Mom gave you one rule... don't get in a strangers car.

But you did, and now Uber is a $95B business.

If you gave them $5k after seeing this original pitch deck, you would now be worth $24m+👇 Image
1/ Question the status quo

Before Uber, no one questioned taking a cab.

It's just what you did.

Standing on the side of the road with your arm out was normal.

Now it seems a bit... silly?

Find industries where we're still standing on the side of the road. ImageImage
2/ New tech enables old ideas

Uber wasn't the first ride-sharing app.

The others were too early.

If there wasn't a rise in smart phones and location based services, then Uber wouldn't be possible.

Find opportunities where there's emerging adoption (like VR) Image
Read 11 tweets
20 May
Please stop motivating me.

Here's why you shouldn't want to be motivated either.

This is the motivational industry in a nutshell...
🧵
I log onto YouTube and get suggested a video called "10 minutes of motivation that will change your life"

Sweet, I want to change my life... let's watch.
The video starts out great.

Woah, is that Will Smith in the Pursuit of Happyness?

The narrator tells me that I have limitless potential.
Read 23 tweets
18 May
You can launch your own Airbnb for $500.

Or Tinder for $450... and Uber for $2,000

"App clones" are popping up everywhere.

Here's why the "app clone" market is insane:
🧵
Imagine you have an idea that is Uber for X or Airbnb for Y.

Now you want to build it, but aren't technical.

You can:
A) Pay a freelancer or dev shop $15,000+
B) Find a technical co-founder
C) Spend 2+ learning how to code
D) Use an app clone
Thats why companies like AppDupe are getting 100,000 visitors a month.

They build "clones" of the most popular sites and give you a white-labeled solution.

Their sell to founders is...
- Launch quickly
- In-house customization
- Save $ on development

But here's the problem...
Read 9 tweets
13 May
What's the most important marketing metric?

CTR? CPA? CPM?

No. It's viral coefficients.

Your viral coefficient determines if your product will go viral or not.

Here's how to calculate yours and optimize it
🧵
Take your...

(Average invites sent per user X your conversion rate) = your viral coefficient

Example:
(5 invites x 30% conversion rate) = 1.5 new users

Your final number represents how many people one member brings in.

If the number is over 1, then your product will go viral.
Time for back of the napkin math

10 users would bring in 15 new users.
Who would bring in...
22
33
50
75
113
170
256
384
576
867
1,300
1,951
2,926
4,390
6,585
9,878
14,817
22,226
33,339
50,008
75,012
112,519
168,779
253,168
379,752
569,629
854,443
1,281,665
4,098,061 new users
Read 12 tweets
11 May
The story that convinced me that Steve Jobs is a brilliant designer
🧵
In early 2000, Apple was bullish on burning CDs.

Mike Evangelist was in charge with coming up with a DVD-burning program for high-end Macs.

Mike spent three weeks preparing with his team to present their solution to Steve.
They created high-fidelity mockups of the various windows and menu options.

Their design had a ton of features and functions that they all thought were essential.

They had 20+ pages of documentation and slides they drafted.
Read 9 tweets
5 May
The story of the controversial 1 click checkout and how it gave Amazon a billion dollar advantage.

👇 THREAD
In 1998, eCommerce was still fringe.

Consumers weren't convinced and there was a lot of friction when buying online.

Jeff Bezos knew in order to succeed, Amazon had to change this.
Checking out was horrendous.

Each question had its own screen
- Name
- Last name
- Street address
- Zip code
- State
- etc...

The checkout took several minutes and Amazon noticed people were not completing their purchases.
Read 11 tweets

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