👩🏻💻 @wes_kao on making online courses more accessible
@rohitmal talks with @wes_kao about online courses. They actually talk about a lot more than making them accessible.
Biggest takeaways + video 👇🏼
@rohitmal talks with @wes_kao about online courses. They actually talk about a lot more than making them accessible.
Biggest takeaways + video 👇🏼
📣 Learn sales, marketing, and copywriting—as a creator, it's your job to convince buyers
👨🏻💻 Build a community + environment for people to learn together by producing real work
🤘🏾 Be deliberate about community-building, e.g. attract "weird in the same way" people
🤘🏾 Be deliberate about community-building, e.g. attract "weird in the same way" people
🧭 Be the guide in your students' transformation journey—let them be the heroes
🧩 Design the student experience around your students' unique needs—and your own
🧩 Design the student experience around your students' unique needs—and your own
✨ Don't get hung up on production value—people value transformation + community
🔃 Iterate—your first course doesn't have to be perfect as long as it delivers value
🔃 Iterate—your first course doesn't have to be perfect as long as it delivers value
On pricing:
💵 Realise that people often underpay and overpay based on their perception of value
💎 Understand what your ideal target audience finds juicy, valuable, urgent and important
(cont.)
💵 Realise that people often underpay and overpay based on their perception of value
💎 Understand what your ideal target audience finds juicy, valuable, urgent and important
(cont.)
⚖️ Consider what your product is being compared to—not just courses but all alternatives
📈 Given enough credibility, the only price cap is people's willingness and ability to pay
📈 Given enough credibility, the only price cap is people's willingness and ability to pay
On completion rates and student outcomes:
🎯 Optimise for student outcomes + long-term transformation, not short-term inspiration
🏁 Completions matter too—transformation won't happen if people drop out too early
🎯 Optimise for student outcomes + long-term transformation, not short-term inspiration
🏁 Completions matter too—transformation won't happen if people drop out too early
😓 Transformational learning can be hard, painful and discouraging—design for that
💪🏻 Put systems in place (e.g. accountability groups, coaches) to encourage perseverance
💪🏻 Put systems in place (e.g. accountability groups, coaches) to encourage perseverance
🗣 Stand out by sharing opinions you truly believe in, but not everyone will agree with
https://twitter.com/Merott/status/1392493516987711491
On the future of education:
🌟 Unbundling of education has created new possibilities, e.g. self-directed learning
📍 Physical proximity is no longer a limiting factor
✅ Portfolios + proof of work > degrees + credentials
🌟 Unbundling of education has created new possibilities, e.g. self-directed learning
📍 Physical proximity is no longer a limiting factor
✅ Portfolios + proof of work > degrees + credentials
There was so much more I had to drop for sake of brevity (believe me!)
Check out the video for more details, examples, and a few book recommendations! 🤓
Check out the video for more details, examples, and a few book recommendations! 🤓
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