๐Ÿ’ก MVC: Minimum Viable Course

How do you know your online course idea has legs?

You don't, so you experiment with it! ๐Ÿงช

We frequently talk about the 'Minimum Viable Product' in startups.

How come we don't talk about the 'Minimum Viable Course'?

Here are 16 MVC ideas! ๐Ÿงถ๐Ÿ‘‡๐Ÿผ
๐Ÿฆ Post on social media

This is the easiest way to start!

Write on Twitter, LinkedIn, Facebook, Reddit, wherever your audience hangs out.

Get people to engage. Pay attention to their reactions, confusions, questions, etc. ๐Ÿ™‹๐Ÿพ

Learn from @heyblake!

โœ๐Ÿผ Start a blog

It can be a single blog post, or a series.

Put your insights into writing and share them with as many people as you can reach. ๐Ÿ“ฃ

Encourage people to leave comments, to share their feedback and ask questions.

Get started with a tool like @Ghost or @blogstatic.
๐Ÿ—ž Start an email newsletter

Similar to blogging, start writing consistently and build an audience along the way.

Even better, turn it into a paid newsletter! ๐Ÿ’ฐ

Tools like @SubstackInc make it super simple to get started. There's no excuse not to!
๐Ÿ“‹ Create a mini-resource, checklist or quick-start guide

It can be anything that gives people a tiny glimpse of what you think they need and that you can help them with. ๐Ÿ‘€

@julia_saxena's checklist for launching and running a CBC is one great example:
๐Ÿ“• Write an eBook

It doesn't have to be long.

A short eBook that you can sell for a few bucks will help you validate your course idea, AND it can be a great precursor to a full-blown online course. ๐Ÿ‘Œ๐Ÿป

Platforms like @gumroad or @podia are great for this.
โบ Host a webinar

Run a 2-hour online workshop, presenting a high-level, early draft of your content.

Take questions and listen for cues as to where people get confused or are curious to learn more.

You can also record this and turn it into an evergreen resource. ๐ŸŒณ
๐Ÿ™‹๐Ÿพ Run a live Q&A

You don't need to prepare any content.

People will practically feed you with content ideas through their questions.

You just have to show up.
๐Ÿ’ฌ Host an AMA

Run an 'Ask Me Anything' where your audience hangs out.

Similar to a live Q&A, you don't need any content to start with, and you get to discover people's most pressing questions!
๐ŸŽ™ Join a podcast as a guest

Pitch yourself as a guest on a podcast that's popular with your target audience.

Share your unique perspective or a spiky point of view! ๐ŸŒต

๐Ÿ—ž Start a YouTube series

This can be a lot of work, but you don't have to overcomplicate it.

Don't worry about other YouTubers doing the exact same thing.

@mariepoulin started out this way. So have @augustbradley, @dcanosa, and @TomFrankly, all of them about Notion! ๐Ÿคท๐Ÿปโ€โ™‚๏ธ
โบ Create short videos

Overwhelmed by the idea of starting a YouTube channel?

You could always start with a series of short video clips on Twitter or Instagram.

If you need screen recording, tools like @loom and @veedstudio make it a piece of cake! ๐Ÿฐ
๐Ÿ“ง Build an email course

This is relatively low-friction, and it will give you a taste of what it takes to design a curriculum for your course.

And, you can later use it as the perfect lead magnet to grow your email list! ๐Ÿงฒ
๐Ÿ’ฐ Sell the outline

Prepare only an outline, set a future launch date, and start selling!

if you've been thinking about creating a course for a while, this is a great way to light a fire under your butt! ๐Ÿ”ฅ

@rosiesherry did this with her course on community building.
๐Ÿค™๐Ÿผ Coach somebody 1:1

Find one person to pay you for your transformation promise.

Work with them 1:1 until you've delivered that transformation. ๐Ÿ’ซ

@augustbradley did this with his PPV system before starting his Notion series on YouTube.
๐Ÿ“น Run a live pilot

Similar to 1:1 coaching but with a group of people, taking them through their transformation journey together. ๐Ÿ‘ฃ

You need to plan the journey, but you don't necessarily need lots of content to begin with.
๐Ÿ˜Ž Be my friend

Well, ok, this one isn't an MVC idea, Butโ€ฆ

If you found this thread helpful, you'll probably enjoy the rest of my tweets too! ๐Ÿ‘๐Ÿป

My DMs are open. Let's be friends! ๐Ÿ˜Š

Got other Minimum Viable Course ideas?

Share your thoughts! ๐Ÿ‘‡๐Ÿผ
Check out my weekly newsletter, often called a "must-read" and the "go-to resource" for online courses.

xebel.co/course-creatorโ€ฆ

โ€ข โ€ข โ€ข

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More from @Merott

25 May
๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ป @wes_kao on making online courses more accessible

@rohitmal talks with @wes_kao about online courses. They actually talk about a lot more than making them accessible.

Biggest takeaways + video ๐Ÿ‘‡๐Ÿผ
๐Ÿ“ฃ Learn sales, marketing, and copywritingโ€”as a creator, it's your job to convince buyers
๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป Build a community + environment for people to learn together by producing real work
๐Ÿค˜๐Ÿพ Be deliberate about community-building, e.g. attract "weird in the same way" people
Read 13 tweets
24 May
๐Ÿงถ How Andrew Barry created the curriculum for #ODCC1

@Bazzaruto takes us behind the scenes of creating the curriculum for On Deck Course Creators.

Biggest takeaways + video ๐Ÿ‘‡๐Ÿผ
๐Ÿงฑ Think in first principles: reflect, deconstruct, reconstruct
๐Ÿšฉ Start by defining pillars and high-level buckets of knowledgeโ€”these are milestones
๐Ÿง  Brain dump a list of topics under each pillarโ€”this is ever-changing, so keep iterating
โณ Define the steps on the learning journeyโ€”consider your constraints, especially time
๐ŸŽญ Treat the learning journey as a story arc (e.g. following the Hero's Journey)
Read 7 tweets
19 Apr
๐Ÿš€ A framework for Course-Market fit

Courses are complex systems with interdependent parts (levers) influencing one another.

@wes_kao presents the Course Mechanics Canvas, and 12 levers you can pull on to design and deliver a top-notch CBC unique to you!

Summary + article ๐Ÿ‘‡๐Ÿผ
Here are the 12 levers:

๐Ÿ• Length
๐Ÿ•‘ Number of students
๐Ÿ•’ Price
๐Ÿ•“ Intensity
๐Ÿ•” Project-driven
๐Ÿ•• Group interaction
๐Ÿ•– Coach involvement
๐Ÿ•— Instructor involvement
๐Ÿ•˜ Production value
๐Ÿ•™ Pre-recorded content
๐Ÿ•š Application process
๐Ÿ•› Cohort frequency
Some levers are highly interdependent and "move" together:

๐Ÿ™Œ๐Ÿฝ Intensity, Project-driven, Group Interaction
๐Ÿ’๐Ÿผ Number of students, coach involvement, instructor involvement
๐Ÿ’ธ Length and price
Read 9 tweets
17 Apr
๐Ÿ’ก 5 Insights From Taking A Live Cohort-Based Course

@benlcollins shares what he's learnt about cohort-based courses through his participation in Keystone Accelerator (by @BillyBroas), and five key takeaways that he plans to apply to his own course:

Summary + episode ๐Ÿ‘‡๐Ÿผ
๐Ÿค˜๐Ÿพ World-class content, community, feedback, accountability โ†’ transformative experience
๐Ÿค New human connections and the diversity of the group are as valuable as the content

(cont.)
๐Ÿ™Œ๐Ÿผ Learning together is more fun, and we learn best when we're having fun
๐Ÿ‘Œ๐Ÿผ The experience itself + the tangential learnings are just as valuable as the core content
๐Ÿค๐Ÿพ When it comes to content, less is moreโ€”prioritise transformation over information
Read 4 tweets
15 Mar
The Future of Education is Community: The Rise of Cohort-Based Courses

@fortelabs presents the 4 Waves of Online Education, from MOOCs to cohort-based courses:

A summaryโ€ฆ ๐Ÿ‘‡๐Ÿผ
1๏ธโƒฃ MOOCs: bringing traditional educational content online
2๏ธโƒฃ Marketplaces: giving ordinary people the platform to earn money through teaching
3๏ธโƒฃ Toolkits: giving instructors control over distribution + pricing + the student experience
4๏ธโƒฃ Cohorts: creating transformations via live interactions + adapting content on the fly
๐ŸŒ Global, niche interest groups can gather to learn together, thanks to improved tech
Read 9 tweets
15 Mar
Yesterday, I didn't share a weekly update for #buildingxebel

No one noticed. As common wisdom says, very few people will notice these things, and the ones who do, don't care! ๐Ÿ˜…
I barely managed to write up my newsletterโ€”sending it out only 15 minutes late! ๐ŸŽ‰

What started out as a short, curated newsletter, now takes up a tremendous amount of time and energy. Summarising is hard!

I have so much respect for people who write book summaries! ๐Ÿคฏ
I think about giving it up almost every week!

But, looking back, every single good thing that's happened recently is because of my newsletter.

I've met so manyโ€”too many to mentionโ€”interesting people.

I also got to know @Bazzaruto + ended up signing up for @beondeck's ODCC1! ๐Ÿคฉ
Read 4 tweets

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