Thread by @IvaCheung

Next session is Kristen Gosse on "Healthy Content Matters: Bringing Patient Education Online." (I'm listening but may not be able to live-tweet very well because I'm eating.) #ihahlc21

https://twitter.com/IvaCheung/status/1397205651974152198

InJoy Health Education is a company that started off as a video-based company, branched off into print materials and, especially this past year, online sessions. #ihahlc21

A few years ago, they added e-classes but there wasn't much uptake by healthcare professionals. Seemed to fear that they would cannibalize in-person sessions or undercut health educators. #ihahlc21

Now e-classes are bestselling format. #ihahlc21

Well-written content isn't enough. Also need dash of behavioural science. To get patients engaged, we need to get out of their way. Give them tools to make their learning easy and effective. Right now, that tool is e-learning. #ihahlc21

Online learning allows people to get the information they need at home, where they feel safe, which contrasts with the power imbalance they might feel face to face with a doctor in a clinic. #ihahlc21

Removes inconsistencies you may hear between different health care professionals. #ihahlc21

Equity: most people have mobile devices, not necessarily computers. So whatever content you develop should be compatible with those devices. And you may need loaner mobile devices at your site/office. #ihahlc21

Synchronous learning : instruction is live; hard to tell if students are engaged during virtual group sessions
Asynchronous: On-demand, provides flexibility—but relies on data to prove knowledge retention and learning engagement #ihahlc21

Goals of engagement—3 E's:
Easy E: empathy
Little E: experience—easier to measure
Big E: effect
#ihahlc21

Adults learn differently from children. They tend to be more self-motivated, understand the value of education and tend to have a goal when they start the learning process. Can tap into own knowledge base or experience. #ihahlc21

Always think of LX, your learning experience.

Address "What's in it for me?" right away.

Could do short list of what they're going to learn and why it's important. #ihahlc21

If someone isn't motivated to learn, they won't learn.

Controlled vs. autonomous motivation
Controlled motivation: change is harder, ppl more susceptible to barriers
Autonomous motivation: long-term change happens here

#ihahlc21

Human-centred design helps us identify needs and meet, alleviate, or even pre-empt those needs.

Who is our audience, really? What makes them tick? #ihahlc21

Even when scientists aim for objectivity, their personal biases influence their tone, narrative style, choices of words and visuals. #ihahlc21

First step: self-reflection
What are your attitudes toward controversial or politically polarized topics?
Who do you find yourself most likely to argue or debate with?
#ihahlc21

Next ingredient: empathy
Understand how audience's values influence their perceptions.
•How might you approach a particular topic differently if you held a different set of values?
•Consider role playing when creating communicating. #ihahlc21

Next: identity affirmation
Designing information that affirms a person's values and worldviews. How are you framing the message? Will it resonate with someone with individualist views? #ihahlc21

Next: non-threatening messaging
Framing information in non-alienating language and minimal value judgments
•Are you avoiding threatening or alienating specific worldviews? #ihahlc21

Next step: pluralistic advocacy
Designing the message with support from multiple worldviews.

Call on experts with diverse values to advocate various positions in your message; find quotes/evidence from sources across cultural worldviews. #ihahlc21

Next ingredient: emotional resonance
Using relevant metaphors and telling a meaningful story
•Engage with the audience in an emotionally resonant way: entertain, persuade, and inform.

People remembers facts told in the context of a story better than in any other form. #ihahlc21

What is healthy content? When you
•know your learner
•identify needs and gaps
•know what they want (nobody wants to feel ignorant)
•help them understand
•keep them engaged (right amt of content)
#ihahlc21

The right amount of content is probably WAY less than you think it is. Communicating more than your learner can learn is waste of your time and theirs. #ihahlc21

Focus on what's most important, what they most want to know. Can give further information later, once you've developed a relationship of sorts. #ihahlc21

Keep them engaged:
•entertain (appeal to emotions)
•ask questions—even if you don't hear their response, learners will think about the topic on their own
•change it up (multimodal)—videos, infographics
•interaction and activities
#ihahlc21

5 tips to write healthy content:
Know your audience: list & prioritize, identify characteristics. Who are you creating for? (It's not you!)

Who are you designing for? Who are you NOT designing for?
#ihahlc21

Structure the content
•organize the content so that it flows logically
•break content into short sections that reflect natural stopping points
•use headings
#ihahlc21

Use plain language
•keep it short/simple
•leave out details that don't help or distract
•make it conversational rather than legal or bureaucratic tone
#ihahlc21

Information design
•headers and subheaders
•clear typography
•white space
•images (make sure they are inclusive and diverse)
#ihahlc21

Test and tweak
•test the design at multiple points
•represent the intended audience
•ask readers to describe who and what the document is intended for
•have them show you how they'd find information
•use teach-back
#ihahlc21