Thread by @waronweakness

How to turn your Twitter account into a digital asset

by a guy who went from self-improvement content junkie to freelance web developer to a funnel consultant for coaches, creators and freelancers

A masterclass with @thedankoe

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Background:

> Dan stumbled upon Twitter after experimenting with various social media platforms.
> Started his Twitter journey using his web development background and freelancing
> Helps people leverage their personal development experiences to build a social media business

What is a funnel?

A funnel is a system that brings a prospect from stranger to buyer.

On Twitter, your funnel can be as simple or as complicated as you like

Ex of a simple funnel:
> Have an offer
> DM prospects
> Send link to product (low ticket)

OR

> Get them on a call
> Close them on a high ticket offer on the call

Dan helps coaches, creators and freelancers land high ticket clients on Twitter.

His # 1 tip: Create a high ticket offer *before* you create a low ticket product

This may confuse you as many think it's

the opposite.

But here's why you should do it:

✅Validate your offer
If people are willing to spend $1000-$3000 for your service, they'll be willing to buy a digital product from you

✅Get paid to build your course curriculum
Everyone wants to sell courses because they...

want easy Gumroad money.

But that only comes if your course is great.

By offering a high ticket service up front and DOCUMENTING THE PROCESS while you deliver that service to clients...

You're essentially killing 2 birds with 1 stone.

By the time you've helped a handful...

of clients, you'll also have

✔ Testimonials you can use as social proof to sell your future course
✔ Experience from delivering proven results
✔ 90% of the course already built (assuming you document the process)
✔ Money from client work

So when it comes time to creating..

a digital product.

All you have to do is slap together a simple Gumroad sales page turn your documented process into a course-format.

The course writes itself.

See how easy that is?

Now you have 2 income streams:
💰A high ticket offer
💰A low ticket digital product

So how does Dan use his Twitter account to sell his consultancy and his products?

He has a system called the Twitter Matrix

Do yourself a favour:
> Save this image
> Study it
> Apply it to your Twitter account

There are 3 pillars to building a high value Twitter Account...

1) Authority
2) Growth
3) Authenticity

When you build an account based on these 3 pillars and you do it consistently...

You will eventually have a "Six figure personal brand"

So let's break down each pillar and how they come together to give you

LEVERAGE.

👇👇

1) Authority
- These tweets are for proving your expertise (this is a must for sales)
- Focus on tweeting case studies, testimonials, actionable advice and direct concepts from your products

2) Growth
- In short growth tweets are for engagement
- Insights, personal experiences..

- Relatable experiences
- Platitudes (yes they work)
- General health, wealth and relationship advice

3) Authenticity
- Very important especially if you're anon.
- Authenticity show people you are human
- Tweet about losses (in a non self-deprecating way)

- Personal like and dislikes (eg movies and music you like)
- Authenticity builds trust with your audience

As a rule of thumb you should be mixing
60% growth
20% authenticity
20% authority

This is just 10% of the incredible Webinar Dan and @creation247 did for Masterclass.

If you want to check out the rest and discover Dan's detailed breakdown on building your six figure Twitter funnel

Join Masterclass 🔽 (moderator and affiliate)

bit.ly/3tCAYct

Finally if you want more Twitter or personal development advice I have 2 recommendations for you

1) Follow @thedankoe
2) Join Masterclass and get group coaching from your favorite Twitter accounts (Click ☝☝)

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