Thread by @SCHM7DT

Want to increase your store’s conversion rate? Make your product page SKIMMABLE

This is a small change that can make a huge difference

THREAD

In ecom no one’s reading every word on your product page. 95% of the time they’re SKIMMING, which means your page should be structured to reflect that

Easiest way to do that is to treat your headlines as if they were the ONLY words you get to sell your product

Example 👇

Check out this product description from westhikers.co (specifically the headlines)

“Benefits of Mattress Pro”
“Our Guarantee”

These headlines are used as a table of contents, not a selling tool

This is a huge waste because as we mentioned 95% of people just skim, which means these headlines are some of the most VALUABLE real estate on our entire product page

How to make them better?

Use them to SELL your product, not just as a table of contents

Quick example 👇

“Benefits of Mattress Pro”
→ “The #1 Outdoor Camping Mattress”

“Our Guarantee”
→ “100% Satisfaction Guaranteed, Or Your Money Back”

Intersperse these types of benefit-driven headlines with visual content that demonstrates your product (example above already does great job)… and you have a winning combo

Ideally someone should be able to land on your product, skim the headlines + content, and in <1 minute COMPLETELY understand what you're offering + why they should buy it

Quick example but hope it’s valuable

For more tips like this check out our private ecom group
ecomdispensary.com