Thread by @BrianFeroldi

Word-of-mouth is the most important marketing BY FAR

Which companies get the most FREE advertising?

I asked my followers to share a company that they regularly promote to their friends

I received 686 GREAT answers, some of which surprised me

Here are the top 15 companies:

15: LuluLemon $LULU

I do yoga weekly and I see this brand everywhere

14: Instacart

I’ve never tried Instacart, but it was a popular answer

I can't wait until they come public so I can look at the numbers

13: Disney $DIS

Between its parks, movies, networks, and Disney+, it's no surprise to see this company gets A TON of love

12: Chipotle $CMG

No surprise here -- this & Five Guys are the two restaurants that I visit the most

11: Airbnb $ABNB

As an avid fan myself, I understand why this was such a popular choice

10: Peloton $PTON

Everyone that I know that has a Peloton uses it a lot and REALLY loves it

9: Roku $ROKU

This was a surprise -- I had NO IDEA people liked Roku’s brand and products so much!

8: Spotify $SPOT

Given all of the competition in the space, this was another surprise

I guess people really love the company's hyper-focus on high-quality audio

7: Sonos $SONO

I had NO IDEA that people love this brand so much!

I thought it was just a speaker company with no competitive advantage — I guess I should put this stock on my research list!

6: Netflix $NFLX

The $15 I pay each month to access Netflix is money well spent

5: Google $GOOG

YouTube was the #1 product recommended BY FAR,
but there was also love for Gmail, Photos, and Android

I personally couldn't imagine life without Google

4: Costco $COST

Another surprise -- I couldn’t believe how many people named Costco!

People REALLY seem to love to promote this company.

3: Amazon $AMZN

I couldn’t imagine life without Amazon myself

People really seem to love to promote Prime, Echo, Alexa, and streaming

2: Apple $AAPL

No surprise here

I'm an Apple fan. We have an iMac, a MacBook, 4 iPads, 3 iPhones, AirPods, and an Apple TV

1: Tesla $TSLA

This was the most popular answer BY FAR

It makes sense — Tesla has a cult-like following and it's FUN to give test drives in their cars

There’s also no doubt that @elonmusk is the best marketer on the planet

Honorable Mentions:

3M
Bose
Celcius
Etsy
Ikea
Nike
Microsoft
Paypal
Purple
Slack
Square
Starbucks
T-Mobile
Yeti

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I regularly tweet about money, investing, and self-improvement

Follow me @BrianFeroldi

You may also enjoy all the other threads that I’ve written

https://twitter.com/BrianFeroldi/status/1386309937597321218?s=20

Want to learn how to invest?

I teach beginners my full research process on my YouTube Channel

We recently researched Spotify -- #8 on this list -- from scratch

Summary:

15: LuluLemon
14: Instacart
13: Disney
12: Chipotle
11: AirBNB
10: Peloton
9: Roku
8: Spotify
7: Sonos
6: Netflix
5: Google
4: Costco
3: Amazon
2: Apple
1: Tesla