Thread by @BloombergQuint

We’ve seen this playbook used against Muslims, students, critics and activists. Doctors are the new enemy, writes Priya Ramani. #BQOpinion
bit.ly/3pfqWgC

A war cry on Twitter by Balkrishna – the main shareholder of #PatanjaliAyurved, was a signal for India’s globally-famous right-wing troll army to charge.

#PriyaRamani on #Ramdev Vs #IMA in #BQOpinion.
bit.ly/2S1SbyV

The man who owns India's 2 largest religious TV networks has effectively converted a cheap publicity stunt to boost sales of Patanjali’s controversial products such as Coronil into a battle between allopathy & ayurveda, writes Priya Ramani. #BQOpinion
bit.ly/3uIeM0L

Incidentally, the past few years have seen a sharp erosion of Balakrishna’s wealth as #Patanjali struggled to comply with new #GST norms, writes Priya Ramani.

Read more in #BQOpinion: bit.ly/3uIeM0L

While #Patanjali did make FMCG companies open to experimenting with #ayurveda in their products, nobody wet their pants and no levers were broken.

Read more in Priya Ramani's #BQOpinion: bit.ly/3uIeM0L

Meanwhile #Ramdev the anti-vaxxer continues unchecked.

His latest? He doesn’t need the #CovidVaccine, he already has a dual cover with yoga and Ayurveda.

Read in #PriyaRamani's #BQOpinion.

bit.ly/3g4LKDl