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Matt Goldberg Profile picture
@MattGoldberg100
Jun 3, 2021 • 6 tweets • 4 min read • Read on X
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Our latest Climate Change in the American Mind politics report is now out!

Highlights...1/x
A large majority of Democrats think GW should be a high or very high priority for the president and Congress. Much lower support among Republicans.

2/x
Most registered voters think developing sources of clean energy should be a high or very high priority. Extremely strong support among Democrats.

However, we see a sharp drop in support among Republicans compared to our last survey. We are currently investigating why.

3/x
Good news is that there's still majority support for many climate-friendly energy policies among both Republicans and Democrats.

Strongest support for providing tax rebates for energy-efficient vehicles or solar panels.

4/x
Further, there is broad support for a major investment in the nation's infrastructure. Although the current public discourse suggests that there are disagreements about what this should include.

5/x
Much more detail in the full report: bit.ly/3yXHEFy

Big thanks to the wonderful team: @ecotone2 @MaibachEd @MethodsMaven @jekotcher @jenpcarman @w_xinran @karinlacroix @JMarlonPhD @YaleClimateComm @Mason4C

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More from @MattGoldberg100

Matt Goldberg Profile picture
Nov 18, 2024
Do persuasive messages convince more people, or do they convince people to a larger degree?

In our new working paper, we examine this question with 14 experiments, 94 messages tested, and 41,265 participants.

Paper:

1/x 🧵 osf.io/preprints/osf/…Image
We describe this as a question of breadth (convince more people) versus depth (convince people to a larger degree).

When we usually compare messages, we compare their overall average effects. Averages miss whether the message effects are driven more by breadth or depth.

2/x Image
We looked at our entire experimental archive and selected studies that met a range of criteria, namely that several messages were compared and pre- and post-message measurements were taken.

What did we find?

3/x
Read 9 tweets
Matt Goldberg Profile picture
Oct 21, 2021
Strategic communication has enormous value, but our knowledge on it is fragmented. How do we distill it all into a general overarching framework?

I spoke to @AbelGustafson about this question for the last two years. Here's what we've come up with... 1/x
First, we developed this framework for *strategic* communication, to be applied to purposeful, specific goals (e.g., increase vaccinations, convince people to take action on climate change, etc.).

This is familiar to our #scicomm #envcomm and many of our other colleagues.

2/x
We go way back and build on Lewin and others by conceptualizing the *driving force* as all the efforts, contexts, and systems that advance a campaign’s goals, and the *restraining force* as all the efforts, contexts, and systems that restrict a campaign’s goals.

3/x
Read 16 tweets
Matt Goldberg Profile picture
Oct 21, 2021
Our latest Climate Change in the American Mind politics report is now out!

Some highlights... 1/x
The biggest takeaway is that many policies currently being considered by Congress have strong support among a large majority of registered voters, including many Republicans.

Strongest support is for tax incentives to make existing buildings more energy efficient (86%)

2/x
We also find that a majority of registered voters would support a president declaring a national emergency to act on global warming.

3/x
Read 6 tweets
Matt Goldberg Profile picture
Jul 27, 2021
A while back, our research teams categorized Americans into six distinct groups: Global Warming’s Six Americas

The proportion identified as Alarmed has more than doubled in the past five years.

Are there subsegments WITHIN the Alarmed? Highlights from our new study… 1/x
We segmented the Alarmed based on their reported political and consumer behaviors, their willingness to perform a variety of activism behaviors, and discussion with close others.

We identified three subsegments: the Active, Willing, and Inactive

2/x
The Active are most likely to say they’re already participating in a campaign to convince elected officials to take action, but still few overall.

Majority of the Willing say they would join a campaign, whereas the Inactive are likely to say they’re unsure if they would.

3/x
Read 9 tweets
Matt Goldberg Profile picture
Jan 15, 2021
Our latest Climate Change in the American Mind politics report is now out!

Some highlights... 1/x
A large majority of Democrats say GW should be a high or very high priority for the president and Congress. Far fewer (but a non-trivial %) Republicans say the same. 2/x
Compared to GW, a much larger proportion of people across the political spectrum say clean energy should be a high or very high priority for the president and Congress. 3/x
Read 10 tweets
Matt Goldberg Profile picture
Apr 17, 2020
🚨New report: American Public Responses to COVID-19🚨

Quick THREAD on some highlights on our findings 1/x Image
By a HUGE margin, Americans prefer to stop the spread of the virus over stopping economic decline 2/x Image
Most Americans correctly identify true/false statements about COVID-19 (great!), but still an alarming proportion of Americans (22%) do not understand important facts, for example, that the virus can live on some surfaces for days. 3/x Image
Read 5 tweets

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