This is so very important ->
https://twitter.com/JoeBaguley/status/1400544147933732864
To explain why ... people often ask me about creating a pioneer, settler and town planner structure - blog.gardeviance.org/2015/03/on-pio… ... and the first thing I ask them to do is, check your doctrine ... 
... the reason for this is fairly simple. If you attempt to put in place a pioneer, settler and town planner structure without having built the foundations (i.e. those guiding principles, the doctrine) then you are highly likely to fail and fail badly ...
... now, doctine and beliefs (i.e. values) are both connected to behaviour and are implemented in a landscape i.e. focus on user needs (a principle) means different needs for different competitive landscapes ...
... so when I run one of my population studies on how companies are changing e.g. swardley.medium.com/how-organisati… and produce a neat little table on changing behaviours ...
... you can't just go ... "look we should adopt non hierarchical structures or leaderless leadership!" because if you don't have the right doctrine in place (part of culture) then it could easily be harmful to your company ...
... that doctrine table (those collection of universal principles) is in phases for a reason. Not only did they come from mapping, they have been mapped into phases ...
... and these new behaviours are not only a consequence of some of the existing principles but also point to higher order principles we are just discovering ...
... but, that means, you can't do this stuff if you don't have the foundations in place. If you are in that traditional space, you can't simply adopt new behaviours without first having built those principles i.e. you can't spotify yourself out of trouble ...
... for some organisations that lack of guiding principles will force them back into the office (because it will be harmful for them not to return) and they will simply suffer the fate of falling further behind others that they cannot copy.
Some will return to the office because they have no choice, they will do fine for a time but over time they will find it increasingly more difficult to compete. I suspect in decades to come, we will look back at this moment as a pivotal point in the fate of many companies.
The most important point to remember is that this isn't about technology. These changes were already happening, they are just accelerated by the isolation economy caused by covid. It's about principles not technology. Building a big data lake doesn't make you data driven.
The number of times I've listened to a company proudly talk about the $400M it spent on a data lake and then ask "How do we get the best ROI?" ... it's like they expect that investment in technology would magically make money appear. See also digital transformation, AI/ML etc.
In short, investing in technology based upon what others seem to do because you want to emulate them but in an environment where you don't have basic pinciples in place can be a very costly move.
X : What would suggest?
Me : For what?
X : Data?
Me : Broad term but I get the point. Look at the doctrine. Do the stuff about focus on user needs, understand the details, have a bias towards data ... i.e. become data driven before you think about spending $400M on a data lake.
Me : For what?
X : Data?
Me : Broad term but I get the point. Look at the doctrine. Do the stuff about focus on user needs, understand the details, have a bias towards data ... i.e. become data driven before you think about spending $400M on a data lake.
In short, get the principles in place and then look to invest in technology which supports those principles after. Often when you look, you'll find you don't need the technology or the technology you need is something else.
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