"Our startup's $2 million revenue runs on a $80/month NoCode stack."

When I shared this, I got many questions around the tools used.

So, today I share 7 types of NoCode tools along with:
1. Specific use case each solves
2. Real examples
3. Alternatives

Thread 🧵
1/ Marketing websites

A) Tools: @unicornplatform, @umsohq

B) Use cases
- You can simply drag & drop elements onto a page

- Build a marketing website in less than 60 mins

- Easily edit your marketing copy & communication to customers
1/ Marketing website (contd.)

C) Example

- We built our entire website of Flexiple.com containing over 50+ pages on Unicorn platform

D) Alternatives
- @carrd
- @webflow (covered later)
2/ Database storage and information websites

A) Tool: @airtable

B) Use cases
- Advanced and more UI-friendly excel
- Easily collect data using an intuitive form
- Neatly present the data on your website in intuitive layouts
2/ DB & Information websites (contd.)

C) Example
- To help individuals laid off due to COVID, we built a page listing those who could be hired: flexiple.com/covid-layoff-h…

D) Alternatives
- Tools like Sheet2site, Table2site work well with Airtable to make quick websites
3/ Beautiful info & e-commerce websites

A) Tool: @webflow

B) Use cases
- Build beautiful custom layouts without Code
- Leverage its "CMS" to make numerous automated pages
- Use particularly if you are a designer and want to implement custom design to pixel perfection
3/ Beautiful info websites (contd.)

C) Examples
- We built both Scale (2.flexiple.com/scale/all-illu…) and Founder origin stories (2.flexiple.com/founder-origin…) on Webflow

D) Alternatives
- Bubble (bubble.io): However, if focus is pixel perfect design, Webflow is much better.
4/ Automate workflows

A) Tools: @zapier, @integromat

B) Use cases
- Automate recurring manual effort
- Store data in CRM, send automated mails, integrate tools, etc.
- @zapier is more intuitive but costly, @integromat has a steeper learning curve but handles complex cases
4/ Automate workflows (contd.)

C) Example
- Almost all our dynamic flows are handled by Zapier or Integromat. User signup -> storing their data in our db -> sending them a mail

D) Alternatives:
- Parabola (@parabolahq)
- Automate (@automate)
5/ Login & membership systems

A) Tools: @MemberstackApp, @memberspace

B) Use cases
- To convert your static website to have signups/logins and to also manage SAAS memberships
- Restrict content or pages to only paid users
5/ Login and membership systems (contd.)

C) Example
- We built a dashboard for new projects viewing, sharing invoices, etc. using the above set of tools:

D) Alternative
- Bubble offers an in-built authentication system but doesn't manage subscriptions
6/ Any complex web-based product

A) Tool: @bubble

B) Use cases
- Job-boards, marketplaces, internal tools => build varied applications using its "workflows" & database
- Quite self-sufficient and removes the need to depend on other tools
- Responsive design is a not the best
6/ Complex web-based product (contd.)

C) Example
- Our internal tool is entirely built on top of Bubble and saves ~160 human hours per month (has sensitive data, so can't share video)

D) Alternatives:
- Adalo, Glide: More suited for mobile apps (discussed next)
7/ Mobile apps

A) Tools: @glideapps, @AdaloHQ

B) Use cases
- Build complex mobile apps with a simple drag & drop functionality
- Automate user actions with in-built workflows
- Use their own DB or even GoogleSheets to store data
7/ Mobile apps (contd.)

C) Example
- Not used these products myself, but a really cool example is of the apps made to help organise & share COVID resources with people: covidresource.glideapp.io

D) Alternatives
- No credible alternatives that I know of
That's it for this thread - start building great products!

Also, I regularly write on startups, so, if you would like more such threads, consider retweeting the first tweet & following me :)

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More from @KarthikS2206

20 May
I’ve built 2 startups & tens of products and I am often asked this question - “How do you validate your startup idea?”

So, in this thread, I share:
- What a realistic expectation of "validating an idea" is
- 9 ways to a validate your idea

Thread 🧵
Disclaimer: This isn't magic!

Let's be clear from the outset: **No method validates your idea a 100% other than actually just going for it**.

If there were a way to do that, there would be no failed startups. Don't fool yourself to think otherwise.
So, what's this about then?

The goal is to:
- Get a better sense of market demand
- Acquire a first group of users for your startup
- *Improve* your odds of success
- Do all of this affordably & quickly

With this context out of the way, let's start with the 9 methods!
Read 27 tweets
12 May
After spending thousands of dollars on building a marketing website, my startup with $1 million in revenue runs on a NoCode builder that costs $10/month.

In this thread, I share the 11 hard lessons I've learnt about building a quality marketing website.

Thread🧵
1/ Good not Custom

A marketing website is important. However, CUSTOM design & development is not!

So:
- Don't waste time & money building the perfect website (doesn't exist)
- Instead, spend it on building the business
2/ Common mistake

Even if you know to code, don't think that *NoCode tools* are "beneath" you - that's just ridiculous.

You need to do what your startup needs - that's definitely not a custom coded website that looks like Stripe or Slack.

Much better to invest in Distribution!
Read 13 tweets
20 Apr
Early this year, we hit $1 million in revenue and SEO contributed >50% of our leads.

In fact, from July last year, our traffic has increased ~10 times to 40k+/month.

Today, I am sharing my secret 8-step playbook of how I did it!

Thread 🧵
Before we start, the only tools that we would be using are:

1. @ahrefs
2. Google sheets
Step 1/

- Type a relevant industry keyword in @ahrefs' keyword explorer tab

- Keep the keyword short - NOT long-tail

- At this stage, you are just defining the kind of articles you want to write

- For e.g. If I want to write tech articles, I'd just search "Javascript"
Read 15 tweets
19 Apr
To Founders & Startups,

In a month of Unicorns, I want to say:

1. Your startup's success is defined by you, NOT by random benchmarks set by media.

2. You've REAL challenges to tackle - DON'T get distracted by the noise of Unicorns.

(1/4)
When we were growing up, society decided what success meant for us.

For e.g. in an Indian society:

- Get an engineering degree from an IIT
- Work at a reputed company
- Get an MBA from an IIM

We strived to achieve that without truly understanding WHY?

(2/4)
Don't bring such pressures to your startup too!

1. If you don't get VC funding or don't want it - no WORRIES!

2. If you don't want to run the unicorn race - that's FINE!

3. If your startup makes just enough money to enable a lifestyle you want - that's GREAT!

(3/4)
Read 4 tweets
7 Apr
I reached $1 million+ in revenue at Flexiple but getting the first customer was SO HARD.

21 lessons I’ve learned over 4 years that will help you get your first 10 customers👇
1/ In the early days, you can get customers in broadly two ways:

- Launch platforms like Product Hunt, ShowHN, etc.
- Using your personal network and leading a manual effort

We’ll get into the details in a bit.
2/ Using paid marketing early on is not a good idea.

It takes time to identify your typical target audience and without an accurate audience, paid marketing can effectively bankrupt your startup soon.
Read 23 tweets
25 Mar
21 lessons in SEO after growing Flexiple’s organic traffic from 4,000 to 40,000 in 6 months & revenue from 0 to $1mn 🧵
1/ SEO is the most reliable channel of traffic & arguably also leads.

With ~6 billion+ searches occurring each day, ignoring SEO is a very grave error by any marketer - don't make that mistake.
2/ SEO is also a great validator of your startup idea! 

If search phrases related to your idea actually have volume, it naturally indicates that there is a market for your offering.
Read 23 tweets

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