To Founders & Startups,

In a month of Unicorns, I want to say:

1. Your startup's success is defined by you, NOT by random benchmarks set by media.

2. You've REAL challenges to tackle - DON'T get distracted by the noise of Unicorns.

(1/4)
When we were growing up, society decided what success meant for us.

For e.g. in an Indian society:

- Get an engineering degree from an IIT
- Work at a reputed company
- Get an MBA from an IIM

We strived to achieve that without truly understanding WHY?

(2/4)
Don't bring such pressures to your startup too!

1. If you don't get VC funding or don't want it - no WORRIES!

2. If you don't want to run the unicorn race - that's FINE!

3. If your startup makes just enough money to enable a lifestyle you want - that's GREAT!

(3/4)
OVERALL:

You've nothing to prove to anyone but yourself.

Your decision to startup already makes you special. DO NOT let the echo chamber of tech media pressurise you and/or make you think otherwise!

(4/4)

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More from @KarthikS2206

20 Apr
Early this year, we hit $1 million in revenue and SEO contributed >50% of our leads.

In fact, from July last year, our traffic has increased ~10 times to 40k+/month.

Today, I am sharing my secret 8-step playbook of how I did it!

Thread 🧵
Before we start, the only tools that we would be using are:

1. @ahrefs
2. Google sheets
Step 1/

- Type a relevant industry keyword in @ahrefs' keyword explorer tab

- Keep the keyword short - NOT long-tail

- At this stage, you are just defining the kind of articles you want to write

- For e.g. If I want to write tech articles, I'd just search "Javascript" Image
Read 15 tweets
7 Apr
I reached $1 million+ in revenue at Flexiple but getting the first customer was SO HARD.

21 lessons I’ve learned over 4 years that will help you get your first 10 customers👇
1/ In the early days, you can get customers in broadly two ways:

- Launch platforms like Product Hunt, ShowHN, etc.
- Using your personal network and leading a manual effort

We’ll get into the details in a bit.
2/ Using paid marketing early on is not a good idea.

It takes time to identify your typical target audience and without an accurate audience, paid marketing can effectively bankrupt your startup soon.
Read 23 tweets
25 Mar
21 lessons in SEO after growing Flexiple’s organic traffic from 4,000 to 40,000 in 6 months & revenue from 0 to $1mn 🧵
1/ SEO is the most reliable channel of traffic & arguably also leads.

With ~6 billion+ searches occurring each day, ignoring SEO is a very grave error by any marketer - don't make that mistake.
2/ SEO is also a great validator of your startup idea! 

If search phrases related to your idea actually have volume, it naturally indicates that there is a market for your offering.
Read 23 tweets
4 Mar
SimpleSEO #3: Today, let's talk about Domain Authority (DA)!

- Google doesn't publicly share any "reputation score" of a website

- So, two companies @SEOmoz and @ahrefs share their interpretation of your website's credibility

👉🏽Note that this isn't endorsed by Google

Contd.👇🏽
2 of 3/

- It is a score out of 100 and is on a logarithmic scale => going from 20 to 21 is tougher than 10 to 11

- Getting backlinks from other quality websites improves DA

- If you've a new website OR haven't focused much on SEO, it is likely to be low (<30)

Contd.👇🏽
3 of 3/

- While unofficial, DA still reflects how difficult it is for you to rank for any keyword => Lower the DA tougher it is

- So, apart from writing content, you should focus on increasing DA

How? That's for the next thread!
Read 4 tweets
3 Mar
With 500+ likes & 100+ comments, it's clear that I should document the stories & lessons of growing Flexiple to $1mn!

So, in this tweet thread, I’ve outlined the 13 chapters (among others) that I plan to cover in the course & notion template.

Let’s go👇🏽

1/ Idea validation

Outline📘

- Finding the closest way to mimic your ultimate customer offering

- The plan is to invest the least amount of money or build minimally (ideally nothing), yet get a sense of the market

👉🏽 Also, a write-up of top case studies
2/ Finding a co-founder

Outline📘

- A co-founder isn’t necessary but very helpful

- Aligning on the “right” personality & the expectations you have of them is critical

👉🏽 I’ll also share my experience of finding my co-founders
Read 15 tweets
24 Feb
SimpleSEO #2:

SEO intimidates many!

In 8 tweets, I'll explain SEO using the analogy of a LIBRARY.

The characters:
👩🏽Librarian = Google
📘Books = All websites
🧔🏽Person searching for a book = Your potential customer

I'll connect it all in the end 🚀

Come on, let's go! Thread👇🏽
1/ Potential customer searches Google

This is equivalent to the person coming to the librarian and asking her to suggest the most relevant book on say "Photosynthesis" ('cause I'm a nerd😅).
2/ Google prepares the search results

The librarian now has to decide which books to recommend from a sea of books.

So, she does this by setting certain parameters to rank the various books.

Which parameters? 👇🏽
Read 10 tweets

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