After spending thousands of dollars on building a marketing website, my startup with $1 million in revenue runs on a NoCode builder that costs $10/month.
In this thread, I share the 11 hard lessons I've learnt about building a quality marketing website.
Thread🧵
In this thread, I share the 11 hard lessons I've learnt about building a quality marketing website.
Thread🧵
1/ Good not Custom
A marketing website is important. However, CUSTOM design & development is not!
So:
- Don't waste time & money building the perfect website (doesn't exist)
- Instead, spend it on building the business
A marketing website is important. However, CUSTOM design & development is not!
So:
- Don't waste time & money building the perfect website (doesn't exist)
- Instead, spend it on building the business
2/ Common mistake
Even if you know to code, don't think that *NoCode tools* are "beneath" you - that's just ridiculous.
You need to do what your startup needs - that's definitely not a custom coded website that looks like Stripe or Slack.
Much better to invest in Distribution!
Even if you know to code, don't think that *NoCode tools* are "beneath" you - that's just ridiculous.
You need to do what your startup needs - that's definitely not a custom coded website that looks like Stripe or Slack.
Much better to invest in Distribution!
3/ Easy to build
In the initial days of your startup:
- Your offering is going to evolve
- You learn how to communicate to your customer better
To account for this, you need your website to be easily editable. Having to spend 1000s of dollars for each change is not smart.
In the initial days of your startup:
- Your offering is going to evolve
- You learn how to communicate to your customer better
To account for this, you need your website to be easily editable. Having to spend 1000s of dollars for each change is not smart.
4/ Empower your marketers
Early on, the marketing website is more about your team's *marketer* than the *designer*/ *developer*
- Copy needs to be frequently tweaked
- New sections/pages are needed (eg. testimonials/case studies)
Your dev team shouldn't be the blocker in this!
Early on, the marketing website is more about your team's *marketer* than the *designer*/ *developer*
- Copy needs to be frequently tweaked
- New sections/pages are needed (eg. testimonials/case studies)
Your dev team shouldn't be the blocker in this!
5/ Quality NoCode builders
You should try these NoCode builders before ever considering building your marketing website custom:
1. @unicornplatform (Flexiple is built on this)
2. @umsohq
3. @carrd
You should try these NoCode builders before ever considering building your marketing website custom:
1. @unicornplatform (Flexiple is built on this)
2. @umsohq
3. @carrd
6/ Free illustrations
Always try to have real human faces & testimonials. However, using illustrations tastefully can add a level of sophistication.
These 2 websites offer free & high-quality illustrations:
- 2.flexiple.com/scale/all-illu…
- undraw.co
Always try to have real human faces & testimonials. However, using illustrations tastefully can add a level of sophistication.
These 2 websites offer free & high-quality illustrations:
- 2.flexiple.com/scale/all-illu…
- undraw.co
7/ Process
We can broadly split the process into two parts, but both happen in parallel.
i. Writing the content
ii. Building the website on a builder
Let’s dig a bit deeper into both of them.
We can broadly split the process into two parts, but both happen in parallel.
i. Writing the content
ii. Building the website on a builder
Let’s dig a bit deeper into both of them.
8/ Writing the content
- The usual temptation is to make this sound visionary. The problem is that most such attempts convey absolutely nothing.
- Understand that this is for customers not investors. So, explain how you solve their problem vs. giving them your generic vision.
- The usual temptation is to make this sound visionary. The problem is that most such attempts convey absolutely nothing.
- Understand that this is for customers not investors. So, explain how you solve their problem vs. giving them your generic vision.
9/ Always improve your content
- When you talk & receive feedback from customers, try to understand what resonates the best with them and align your website copy accordingly
- Your claims should be justified with social proof: testimonials, case studies by actual customers
- When you talk & receive feedback from customers, try to understand what resonates the best with them and align your website copy accordingly
- Your claims should be justified with social proof: testimonials, case studies by actual customers
10/ NoCode builder
- Before starting on the builder, sketch the flow of sections using a simple paper & pen
- Next, look through the builder & choose a template that best aligns with your sketches
- These builders keep updating their templates. Leverage that ecosystem
- Before starting on the builder, sketch the flow of sections using a simple paper & pen
- Next, look through the builder & choose a template that best aligns with your sketches
- These builders keep updating their templates. Leverage that ecosystem
11/ Tutorial for landing page
Now, to help you with this entire process, I've prepared a loom video of how you can build a landing page on @unicornplatform:
loom.com/share/d3c5e433…
Now, to help you with this entire process, I've prepared a loom video of how you can build a landing page on @unicornplatform:
loom.com/share/d3c5e433…
That's it for this thread!
If you would like more such threads, consider retweeting the first tweet & following me :) 👇🏼
If you would like more such threads, consider retweeting the first tweet & following me :) 👇🏼
https://twitter.com/KarthikS2206/status/1392338452348211200
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