After spending thousands of dollars on building a marketing website, my startup with $1 million in revenue runs on a NoCode builder that costs $10/month.
In this thread, I share the 11 hard lessons I've learnt about building a quality marketing website.
Thread🧵
1/ Good not Custom
A marketing website is important. However, CUSTOM design & development is not!
So:
- Don't waste time & money building the perfect website (doesn't exist)
- Instead, spend it on building the business
2/ Common mistake
Even if you know to code, don't think that *NoCode tools* are "beneath" you - that's just ridiculous.
You need to do what your startup needs - that's definitely not a custom coded website that looks like Stripe or Slack.
Much better to invest in Distribution!
3/ Easy to build
In the initial days of your startup:
- Your offering is going to evolve
- You learn how to communicate to your customer better
To account for this, you need your website to be easily editable. Having to spend 1000s of dollars for each change is not smart.
4/ Empower your marketers
Early on, the marketing website is more about your team's *marketer* than the *designer*/ *developer*
- Copy needs to be frequently tweaked
- New sections/pages are needed (eg. testimonials/case studies)
Your dev team shouldn't be the blocker in this!
5/ Quality NoCode builders
You should try these NoCode builders before ever considering building your marketing website custom: