And now a thread on how I'd implement this.
If you do all of these, please talk to @mike_julian and me; we will become your first customers.
If you do all of these, please talk to @mike_julian and me; we will become your first customers.
https://twitter.com/mike_julian/status/1401619531827531777
1. Pretend that we're exactly what we are: folks who have a mostly-straightforward business, a semi-complex personal tax situation, and (and this is key!) not a lot of time to become accountants ourselves, or fill out forms.
There are pages and pages and pages of intake forms most firms send out. Don't do that! Ask to see my return from last year and autofill most of it.
Give me a (secure!) web form to fill out.
Don't give me a PDF.
For god's sake don't give me a PDF that isn't fillable via computer.
Don't give me a PDF.
For god's sake don't give me a PDF that isn't fillable via computer.
Schedule emails to go out at pre-ordained times.
"It's two weeks until your estimated quarterly taxes need to be filed. Remember, it's the following amounts to each tax authority..."
"It's two weeks until your estimated quarterly taxes need to be filed. Remember, it's the following amounts to each tax authority..."
"Sign this paper so I can talk with your company's CFO and exchange information so we aren't both asking you the same things all the time."
"Install Dropbox if you haven't already, and then accept this shared folder. That's where we'll put anything we need you to sign, and a subfolder is where you should put things for us."
"We send a monthly email to you that's a combination of generic and just-for-you. That tax proposal being debated all over the news right now? It's too early to say for sure, but here's directionally what it'd mean for you."
"We have a fee-only financial advisor on staff if you'd like to consult with them. We don't trade assets or hold funds, so there's no conflict of interest here."
"We're going to automatically call you personally if you don't respond to an email that needs a response; we'll gradually continue hounding you with increasing frequency to make sure that you Do The Thing you legally must."
"All of this will cost you a fixed fee per time period, regardless of how much or how little you call us. Sure, that fee may be 5x what some crappy CPA charges, but you'll pay because you're buying expertise; that shouldn't require an investment decision every time you call us."
"We'll give you a plan pro-actively for how much you should set aside from each distribution you take as business owners for taxes."
"Mostly, you'll have peace of mind that We Are Thinking About This so you don't have to trouble yourself. After all, isn't that why you hire an accountant?"
Go build that and tell me when you have, please.
Go build that and tell me when you have, please.
https://twitter.com/sheeri/status/1401990553546461185?s=20Exactly! Don't make me guess at the magic words to make you more effective, tell me.
Ooh. "Yeah, that's more of a tax attorney thing than an accountant thing." Okay, so be proactive about that! Have one who works like I just described that you can refer me to, and tell me when I should engage them.
https://twitter.com/MoPopow/status/1401992818508414976?s=20
Now, how do you turn this thing into a money printing machine?
You hang out in tech spaces and chime in with a ton of helpful advice every time a question about anything accounting or tax related comes up. Y'know, like I did about AWS billing in 2016.
You hang out in tech spaces and chime in with a ton of helpful advice every time a question about anything accounting or tax related comes up. Y'know, like I did about AWS billing in 2016.
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