#EmailGeeks: 4 things you should be doing now to get ready for iOS 15:
1) Start testing creative. Understand what is most compelling to your audience to maximize engagement using metrics that can be segmented upon in the future. Recent openers will no longer be an option. 1/4
1) Start testing creative. Understand what is most compelling to your audience to maximize engagement using metrics that can be segmented upon in the future. Recent openers will no longer be an option. 1/4
2) Start tracking click/delivered rate. You'll want to get a good set of baseline metrics today that can be used for performance tracking once opens are a thing of the past. 2/4
3) Get your deliverability in order. Be diligent about lead quality, list hygiene, and sender reputation. Low opens were the canary in the deliverability coal mine and even paid deliverability monitoring platforms rely heavily on open data. 3/4
4) Breathe, baby. Breathe. Apple woke up today and chose violence, but we'll get through it, just like our beleaguered colleagues in paid media. 4/4
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