Building on this one... I am going to analyse each of the German political parties' current slogans based on this
Maybe I am just numbed by bad slogans in German political communication by now?
Detail in the 🧵
Maybe I am just numbed by bad slogans in German political communication by now?
Detail in the 🧵
https://twitter.com/jonworth/status/1402218727010148353
CDU
Alles, was wir tun, tun wir #wegenmorgen.
Everything we are doing we're doing because of tomorrow.
Opposite:
Everything we are doing we're doing because of yesterday.
Parties based on nostalgia do work, so this passes, just.
(From cdu.de )
Alles, was wir tun, tun wir #wegenmorgen.
Everything we are doing we're doing because of tomorrow.
Opposite:
Everything we are doing we're doing because of yesterday.
Parties based on nostalgia do work, so this passes, just.
(From cdu.de )
CSU
Die Ordnung.
The order.
Opposite:
The disorder.
Makes no sense. Fail.
(from their basic program: csu-grundsatzprogramm.de - main CSU site has no slogan)
Die Ordnung.
The order.
Opposite:
The disorder.
Makes no sense. Fail.
(from their basic program: csu-grundsatzprogramm.de - main CSU site has no slogan)
SPD
Aus Respekt für deiner Zukunft
Out of respect for your future
Opposite:
Out of respect for your past
- or -
Out of disrespect for your future
Does anyone disrespect the future? No. Fails I think.
(main slogan on spd.de )
Aus Respekt für deiner Zukunft
Out of respect for your future
Opposite:
Out of respect for your past
- or -
Out of disrespect for your future
Does anyone disrespect the future? No. Fails I think.
(main slogan on spd.de )
SPD
Soziale Politik für Dich
Social politics for You
Opposite:
Free market politics for You
- or -
Social politics for others
This one is OK I think
(next to the logo on spd.de )
Soziale Politik für Dich
Social politics for You
Opposite:
Free market politics for You
- or -
Social politics for others
This one is OK I think
(next to the logo on spd.de )
Grüne
Die Zukunft änderst Du hier
You change the future here
Opposite:
You don't change the future here
This one is OK - it's the opposite of conservativism
(main slogan on gruene.de )
Die Zukunft änderst Du hier
You change the future here
Opposite:
You don't change the future here
This one is OK - it's the opposite of conservativism
(main slogan on gruene.de )
Grüne
Deutschland. Alles ist drin.
Germany. It's all in here.
Opposite:
Germany. It's not all in here.
This is just weird. Fail.
(title of the Grüne election program: cms.gruene.de/uploads/docume… )
Deutschland. Alles ist drin.
Germany. It's all in here.
Opposite:
Germany. It's not all in here.
This is just weird. Fail.
(title of the Grüne election program: cms.gruene.de/uploads/docume… )
FDP
Nie gab es mehr zu tun
There has never been more to do
Opposite:
There has never been less to do
This is a fail. Even conservatives would never say that!
(title of FDP election program fdp.de/bundestagswahl… )
Nie gab es mehr zu tun
There has never been more to do
Opposite:
There has never been less to do
This is a fail. Even conservatives would never say that!
(title of FDP election program fdp.de/bundestagswahl… )
Die Linke
Jetzt! Machen wir das Land gerecht
Now! We will make the country fair
Opposite:
Now! We will make the country unfair
Also a fail. No one is ever going to be against fairness, at least in rhetoric
(main slogan on Die Linke site: die-linke.de/start/ )
Jetzt! Machen wir das Land gerecht
Now! We will make the country fair
Opposite:
Now! We will make the country unfair
Also a fail. No one is ever going to be against fairness, at least in rhetoric
(main slogan on Die Linke site: die-linke.de/start/ )
AfD
Deutschland. Aber normal.
Germany. But normal.
Opposite:
Germany. But abnormal.
This is a fail as well.
(slogan for the AfD election campaign afd.de/wahlprogramm/ )
Deutschland. Aber normal.
Germany. But normal.
Opposite:
Germany. But abnormal.
This is a fail as well.
(slogan for the AfD election campaign afd.de/wahlprogramm/ )
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