Freelance Writing 101
In 2016, I was making $50,000 per year as a copywriter at an advertising agency downtown Chicago.
Then, I quit my job.
30 days later, I was making $20,000 per month as a freelance writer.
Here's my Ultimate Guide to writing & making money online 👇
In 2016, I was making $50,000 per year as a copywriter at an advertising agency downtown Chicago.
Then, I quit my job.
30 days later, I was making $20,000 per month as a freelance writer.
Here's my Ultimate Guide to writing & making money online 👇
Step 1: Master ONE type of writing
The biggest mistake freelance writers make is spreading themselves thin.
- Writing blogs
- Writing newsletters
- Writing website copy
- Writing marketing materials
This is inefficient.
Pick 1. Master it. Do nothing else.
The biggest mistake freelance writers make is spreading themselves thin.
- Writing blogs
- Writing newsletters
- Writing website copy
- Writing marketing materials
This is inefficient.
Pick 1. Master it. Do nothing else.
Step 2: Charge per ASSET, not per hour.
Writers who charge per hour (or worse, per WORD) are killing themselves.
Your value is not the # of hours you spend.
It's the result you deliver.
Master 1 type of writing. And charge for the outcome.
Ex: 1 newsletter = $X.
Writers who charge per hour (or worse, per WORD) are killing themselves.
Your value is not the # of hours you spend.
It's the result you deliver.
Master 1 type of writing. And charge for the outcome.
Ex: 1 newsletter = $X.
Step 3: Work for free
The ROI on free work is limitless.
I went from being a nobody to ghostwriting for mega millionaires and billionaires by working for free for them, first.
Prove yourself. Show you can deliver the result. Keep sharpening your skills.
The money follows.
The ROI on free work is limitless.
I went from being a nobody to ghostwriting for mega millionaires and billionaires by working for free for them, first.
Prove yourself. Show you can deliver the result. Keep sharpening your skills.
The money follows.
Step 4: Don't wait for clients. Sell!
After you've done some free work and proven you can *do it,* don't sit around.
Take it upon yourself to sell your services.
DM people you want to work for. Cold email. Tap your network. Get busy.
Even offer to do the 1st one free.
After you've done some free work and proven you can *do it,* don't sit around.
Take it upon yourself to sell your services.
DM people you want to work for. Cold email. Tap your network. Get busy.
Even offer to do the 1st one free.
Step 5: Upsell current clients
There are 2 ways to grow your freelancing business.
- More, new clients
- More revenue from current clients.
The latter is 10x easier.
Ex: if your clients pay you to write newsletters, you can ALSO offer them long-form newsletters (for $3x).
There are 2 ways to grow your freelancing business.
- More, new clients
- More revenue from current clients.
The latter is 10x easier.
Ex: if your clients pay you to write newsletters, you can ALSO offer them long-form newsletters (for $3x).
Step 6: Raise your prices
When I first quit my job, I was charging $100 per ghostwritten article.
Then $200
Then $500
Then $800
Today, I charge almost $3,000 per ghostwritten article.
You have no idea where your *ceiling* is.
The better you get, keep raising your prices.
When I first quit my job, I was charging $100 per ghostwritten article.
Then $200
Then $500
Then $800
Today, I charge almost $3,000 per ghostwritten article.
You have no idea where your *ceiling* is.
The better you get, keep raising your prices.
Step 7: Optimize for GREAT clients (not mediocre ones)
Ideal clients save you time.
Mediocre ones cost you time.
$1,000 from an ideal client is better than $3,000 from a mediocre one.
Ignore the dollar amount and focus on EFFICIENCY.
You'll earn more & work less.
Ideal clients save you time.
Mediocre ones cost you time.
$1,000 from an ideal client is better than $3,000 from a mediocre one.
Ignore the dollar amount and focus on EFFICIENCY.
You'll earn more & work less.
Step 8: Celebrate each and every win
Every time you work with a bigger client, let all new prospective clients know.
Every time you reach some new milestone, use that in your sales conversations.
Make it very clear this is what you do, day in and day out.
Every time you work with a bigger client, let all new prospective clients know.
Every time you reach some new milestone, use that in your sales conversations.
Make it very clear this is what you do, day in and day out.
Step 9: Put all your learnings into a product
The long-term gift of performing a service is racking up YEARS of expertise you can then turn into a product.
Ex: I turned 10 years of writing online into a book:
amzn.to/3pwPPnO
The long-term gift of performing a service is racking up YEARS of expertise you can then turn into a product.
Ex: I turned 10 years of writing online into a book:
amzn.to/3pwPPnO
I also turned all my learnings into a cohort-based community & online course for online writers with @dickiebush called #Ship30for30
The beauty of turning your service expertise into a product is you can now scale your knowledge.
ship30for30.com
The beauty of turning your service expertise into a product is you can now scale your knowledge.
ship30for30.com
TL;DR - Freelance Writing 101
• Master ONE type of writing
• Charge per ASSET, not per hour
• Work for free
• Don't wait for clients. Sell!
• Upsell current clients
• Raise your prices
• Optimize for GREAT clients (not mediocre ones)
• Celebrate each and every win
• Master ONE type of writing
• Charge per ASSET, not per hour
• Work for free
• Don't wait for clients. Sell!
• Upsell current clients
• Raise your prices
• Optimize for GREAT clients (not mediocre ones)
• Celebrate each and every win
• • •
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