Freelance Writing 101

In 2016, I was making $50,000 per year as a copywriter at an advertising agency downtown Chicago.

Then, I quit my job.

30 days later, I was making $20,000 per month as a freelance writer.

Here's my Ultimate Guide to writing & making money online 👇
Step 1: Master ONE type of writing

The biggest mistake freelance writers make is spreading themselves thin.

- Writing blogs
- Writing newsletters
- Writing website copy
- Writing marketing materials

This is inefficient.

Pick 1. Master it. Do nothing else.
Step 2: Charge per ASSET, not per hour.

Writers who charge per hour (or worse, per WORD) are killing themselves.

Your value is not the # of hours you spend.

It's the result you deliver.

Master 1 type of writing. And charge for the outcome.

Ex: 1 newsletter = $X.
Step 3: Work for free

The ROI on free work is limitless.

I went from being a nobody to ghostwriting for mega millionaires and billionaires by working for free for them, first.

Prove yourself. Show you can deliver the result. Keep sharpening your skills.

The money follows.
Step 4: Don't wait for clients. Sell!

After you've done some free work and proven you can *do it,* don't sit around.

Take it upon yourself to sell your services.

DM people you want to work for. Cold email. Tap your network. Get busy.

Even offer to do the 1st one free.
Step 5: Upsell current clients

There are 2 ways to grow your freelancing business.

- More, new clients
- More revenue from current clients.

The latter is 10x easier.

Ex: if your clients pay you to write newsletters, you can ALSO offer them long-form newsletters (for $3x).
Step 6: Raise your prices

When I first quit my job, I was charging $100 per ghostwritten article.

Then $200

Then $500

Then $800

Today, I charge almost $3,000 per ghostwritten article.

You have no idea where your *ceiling* is.

The better you get, keep raising your prices.
Step 7: Optimize for GREAT clients (not mediocre ones)

Ideal clients save you time.

Mediocre ones cost you time.

$1,000 from an ideal client is better than $3,000 from a mediocre one.

Ignore the dollar amount and focus on EFFICIENCY.

You'll earn more & work less.
Step 8: Celebrate each and every win

Every time you work with a bigger client, let all new prospective clients know.

Every time you reach some new milestone, use that in your sales conversations.

Make it very clear this is what you do, day in and day out.
Step 9: Put all your learnings into a product

The long-term gift of performing a service is racking up YEARS of expertise you can then turn into a product.

Ex: I turned 10 years of writing online into a book:
I also turned all my learnings into a cohort-based community & online course for online writers with @dickiebush called #Ship30for30

The beauty of turning your service expertise into a product is you can now scale your knowledge.
TL;DR - Freelance Writing 101

• Master ONE type of writing
• Charge per ASSET, not per hour
• Work for free
• Don't wait for clients. Sell!
• Upsell current clients
• Raise your prices
• Optimize for GREAT clients (not mediocre ones)
• Celebrate each and every win

• • •

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More from @Nicolascole77

10 Jun
One of the most prolific novelists of all time: James Patterson

Over the past 45 years, Patterson has written more than 200 novels, with more than 114 of them becoming New York Times bestsellers.

This is his process for writing (and publishing) a book per MONTH

1/ Start with the outline

Patterson's proven technique for writing serial fiction is simple:

Tell the whole story in an outline.

Then, after he knows all the most important moments that move the story forward, he fills it in with description.

Wabam. Another novel complete.
2/ Do not rewrite

When it comes to the first draft, rewriting is pointless.

Instead, he encourages writers to "freight train" their way through to the end.

Don't worry about sentences, spelling, grammar, etc.

Your #1 focus is figuring out *what's happening* in the story.
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It took me 4 years to write my first book.

It took me 4 months to write my second.

Iteration is the growth hack.
My first book was a memoir about my teenage years undiagnosed with Celiac Disease, spending all day, every day sick, and becoming one of the highest-ranked World of Warcraft players in North America.
My second book was a How To guide for writers looking to bring their talents to the Internet, called The Art & Business of Online Writing.
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Ghostwriting 101

Over the past 4 years, I have ghostwritten more than 2,000 articles for startup founders, C-level executives, Silicon Valley investors, and more.

Want to know a secret?

I use the same 5 templates every time.

Template #1: The mistakes & the lessons

What's the fastest way to provide value to someone else?

Point out the CAUTION signs and tell them where to go instead.

All great business writing follows this same format:

• Decision
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• Mistake
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Template #2: The frameworks

"Want to solve X? Follow 1-2-3."

Every great business How To article or thread can be reduced down to this simple formula.

• Name the problem
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Voila. You're now a "business thought leader."
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People think entrepreneurship is about ideas.

It is. And it's not.

It's about:

• Emotional awareness
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If you want to build a 6 or 7+ figure business, these are the 8 skills you need to nurture👇🧵
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Great products, services, and businesses aren't about you. They're about the customer.

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Whether it's there's or not is irrelevant.
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Memorable Writing 101

- Framework
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Step 1: Framework

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That's a "framework."
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Outdated Writing Advice:

"Just sit down and write what you know."

I'm sorry, but I find this incredibly vague and ineffective.

It makes the blank page feel insurmountable.

Instead, I've created a framework for achieving 100% clarity in your writing.

Here it is 🧵👇
Step 1: What type of content is this?

- Original
- Curated
- Researched

Everything written is 1 of these 3. Half the battle is knowing which of these 3 roads you're going to travel down.

Is this your own idea? Someone else's idea? Or lots of ides grouped together?
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