Ghostwriting 101
Over the past 4 years, I have ghostwritten more than 2,000 articles for startup founders, C-level executives, Silicon Valley investors, and more.
Want to know a secret?
I use the same 5 templates every time.
🧵👇
Over the past 4 years, I have ghostwritten more than 2,000 articles for startup founders, C-level executives, Silicon Valley investors, and more.
Want to know a secret?
I use the same 5 templates every time.
🧵👇
Template #1: The mistakes & the lessons
What's the fastest way to provide value to someone else?
Point out the CAUTION signs and tell them where to go instead.
All great business writing follows this same format:
• Decision
• Outcome
• Mistake
• Lesson
What's the fastest way to provide value to someone else?
Point out the CAUTION signs and tell them where to go instead.
All great business writing follows this same format:
• Decision
• Outcome
• Mistake
• Lesson
Template #2: The frameworks
"Want to solve X? Follow 1-2-3."
Every great business How To article or thread can be reduced down to this simple formula.
• Name the problem
• Pinpoint actionable steps
• Celebrate outcome
Voila. You're now a "business thought leader."
"Want to solve X? Follow 1-2-3."
Every great business How To article or thread can be reduced down to this simple formula.
• Name the problem
• Pinpoint actionable steps
• Celebrate outcome
Voila. You're now a "business thought leader."
Template #3: The future—here's why
Business readers love speculating about the future.
So, to position yourself as an authority, speculate.
• Where is the future of your industry headed?
• Why? What's your thesis?
• Cite 2-3 studies/stats
Hoorah! You did it.
Business readers love speculating about the future.
So, to position yourself as an authority, speculate.
• Where is the future of your industry headed?
• Why? What's your thesis?
• Cite 2-3 studies/stats
Hoorah! You did it.
Template #4: Category POV
Master-level business writers don't hammer away about the brand.
They educate readers on the category.
• Share what's wrong with the old category
• Name & Claim new category
• Describe the outcome after moving from old to new
From-To.
Master-level business writers don't hammer away about the brand.
They educate readers on the category.
• Share what's wrong with the old category
• Name & Claim new category
• Describe the outcome after moving from old to new
From-To.
Template #5: Myths
Everybody loves "insider information."
Your domain expertise is an opportunity to pull the curtain back and share what's REALLY going on.
• What do most people think, but get wrong?
• What does the world NEED to know?
• What does this knowledge unlock?
Everybody loves "insider information."
Your domain expertise is an opportunity to pull the curtain back and share what's REALLY going on.
• What do most people think, but get wrong?
• What does the world NEED to know?
• What does this knowledge unlock?
I have been ghostwriting for business founders, executives, and investors for years.
300+ industry leaders, thousands of articles, tens of millions of views.
Chances are, you've read something I've written online—you just didn't know it.
These are my secret frameworks.
300+ industry leaders, thousands of articles, tens of millions of views.
Chances are, you've read something I've written online—you just didn't know it.
These are my secret frameworks.
I am working on putting together a Ghostwriting 101 curriculum inside the #Ship30for30 membership vault.
If you're interested in becoming a ghostwriter yourself, I encourage you to join the next cohort and start practicing your Daily Writing Habit!
ship30for30.com
If you're interested in becoming a ghostwriter yourself, I encourage you to join the next cohort and start practicing your Daily Writing Habit!
ship30for30.com
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