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Alex Garcia 🔍 Profile picture
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10 Jun, 14 tweets, 4 min read
Grow an audience.

Launch a product and make $10k+ a month.

Scale like the fastest growing companies.

Write persuasive copy like Apple.

Master email marketing like Airbnb.

All in these 10 threads 🧵
1. How to Grow an Audience Fast

2. How to go Viral on Twitter

3. How to Grow on Instagram

4. How to Launch and Generate $10K+/m With Your Digital Product

5. How to Write Persuasive Website Copy like Apple

6. How To Win With Business Writing

7. How The Fastest Companies Scale With Growth Loops

8. How 6 Referral Programs Lead To Viral Customer Acquisition

9. How to do Email Marketing like Airbnb

10. How Airbnb, Facebook, Spotify, Hubspot, and Slack Plan for Long-Term Growth

Would this help you?

- marketing breakdowns
- copywriting tips
- how-tos
- growth strategies
- campaign dissection

If so, follow @alexgarcia_atx :)

And R/T that first tweet for me, please. It helps a lot.
If you rather join the 7500+ marketers who receive my weekly newsletter then tap here 👇

marketingexamined.co
Takeaways:

1. Build an audience on social
2. Funnell them to an owned list
3. Launch an MVP before scaling
4. Optimize your site w/ persuasive copy
5. Master business writing
6.Use growth loops to scale
7. Use a referral program for viral acquisition
8. Master email marketing

• • •

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More from @alexgarcia_atx

Alex Garcia 🔍 Profile picture
9 Jun
The best marketing affects a human's behavior.

It leverages psychology to impact people's perceptions and decisions.

Understand it and you'll influence consumer's buying decisions.

Use these 12 psychology tips to influence your audience 🧵
1. Theory of reciprocity

As humans, we’re more likely to do something for someone after they’ve done something for us.

When you consistently provide value to your audience -- they’re more likely to reciprocate by supporting you.

This builds brand advocates.
2. Too many choices

Too many choices means too much confusion.

This affects a consumer's ability to make a decision and demotivates them from doing so.

Reduce your options.

Increase your conversion rate.
Read 16 tweets
Alex Garcia 🔍 Profile picture
2 Jun
I built my Twitter following from 1k to 40k in 50 days.

My email list from 0 to 7k in 2 months.

And I didn't spend a dollar.

Here are the 9 secrets to building an audience fast 🧵
1. Build a rented audience

With social media, you’re at the mercy of the algorithm.

But, at the same time, these algorithms connect you to people all over the world.

That’s the power of social media -- it gives your content wings and helps it travel.
But, why is it a rented audience?

Because at any moment, the algorithm can change and you reach 10% of your audience.

On the other end, its distribution abilities make it essential to building an audience.

This makes it a perfect tool to help build an owned audience.
Read 16 tweets
Alex Garcia 🔍 Profile picture
25 May
80% of readers only scan headlines.

This makes headlines a magnet for eyeballs.

Here are 13 tips and examples to craft a perfect headline 🧵
1. Use Numbers or Data

Numbers are brain candy.

It automatically helps us visualize context and organize info.

And pro tip: odd numbers work best.

Example: 7 Copywriting Tips to Turn Scanners Into Readers
2. Use A Rationale

This means nothing more than giving a good reason for why an action should be completed.

That reason should be value-driven, so they’re urged to click.

Example: 9 Uncovered Secrets to Boost Your Site’s SEO
Read 17 tweets
Alex Garcia 🔍 Profile picture
14 May
I studied hundreds of top copywriting examples with @heyblake.

Use these 30 copywriting tips to convert readers into customers 🧵
Tip from Alex: Repeat Yourself

Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.

Example: Apple’s M1 Chip
Tip from Blake: Start with goals for the copy.

Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.

Example: My content engine at swipefile.me
Read 32 tweets
Alex Garcia 🔍 Profile picture
9 May
50 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵
50. Fastest-growing companies use growth loops 🔍

49. 7 Proven growth hacking strategies (pt.1) 🔍

Read 57 tweets
Alex Garcia 🔍 Profile picture
9 May
What was the common denominator in the fastest growing companies like Dropbox, Netflix, Yelp, and Instagram?

Growth loops.

Not funnels.

Here are 6 examples of growth loops that will help you acquire and retain users 🧵
Here's why loops are better than funnels...

A funnel works top to bottom.

To get more out of the bottom...you need to put more in at the top.

This means more money.

Where funnels focus on linear growth.

Growth loops focus on compounding growth.
Look at the fastest growing products and you'll notice they acquire customers through loops. Not funnels.

@andrewchen defines loops as "closed systems where the inputs through some process generates more of an output that can be reinvested in the input."

6 examples 👇🏽
Read 13 tweets

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