If you use it right, Twitter is the best place to learn any new skill.

And recently I've been obsessed with studying copywriting.

Here are the 8 people I'm learning the most from, along with their best copywriting tweets:
1. @nevmed

I've gone down the rabbit hole of his blog copywritingcourse.com

Also, his S.T.U.P.I.D. email has skyrocketed to the top of my inbox:

• Swipe
• Thought
• Uplifting
• Picture
• Interesting
• Drawing


2. @VeryGoodCopy

Eddie has a strong blog of copywriting frameworks at verygoodcopy.com

I especially like the micro-articles: bite-sized reads to up your game:


And this thread is jam-packed with resources and lessons:

3. @andy_mukolo

Andy's timeline is an absolute goldmine of copywriting tips.

Just check out this advanced search link to see all of his best tweets.


4. @craigclemens

Craig was my introduction to the world of copywriting.

I dove into every speech, podcast, and post he has written.

And I came away overwhelmed at just how much there was to learn.

I summarized his framework here:

5. @wizofecom

A value-packed timeline that will keep the best copywriting frameworks top of mind for you.

6. @julia_saxena

Julia's Atomic Essays on copywriting are absolute must-reads.

Especially if you are looking to launch and scale a cohort-based course, I highly recommend following her.

Here's her best essay sharing some must-read copywriting resources:
7. @HatchKolby

Kolby writes fantastic threads on copywriting, marketing, and business.

Here's one I found particularly valuable:

8. @ComedicBizman

Tej talks about way more than just copywriting, but his stuff is truly can't-miss, like this one:

If you enjoyed this and are looking to up your copywriting game, you can follow this Twitter list here:

And if you want more resources on skills like this, follow me @dickiebush for weekly threads on writing and building.

And here they are all on one list:

• @nevmed
• @VeryGoodCopy
• @andy_mukolo
• @craigclemens
• @wizofecom
• @julia_saxena
• @HatchKolby
• @ComedicBizman

• • •

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More from @dickiebush

12 Jun
How to never run out of ideas:

Use the AAAA framework.

You can express a single core idea in four ways:

• Actionable (here's how)
• Analytical (here are the numbers)
• Aspirational (yes, you can)
• Anthropological (here's why)

Give it a try and watch the ideas overflow.

These are actionable, implemental pieces of content.

The reader should gain some new insight or instruction they didn't have beforehand.

• Tips
• Hacks
• Resources
• Ultimate guides

Take your core idea and help the reader put it into practice.

These are breakdowns involving numbers, frameworks, and processes.

Take your core idea and support it with numbers and analysis.

• Industry trends
• Surprising numbers
• Why your idea works

Help the reader unlock a new way of thinking.
Read 9 tweets
8 Jun
Business writing is a superpower.

But schools and employers do a horrible job teaching people to write.

In 1981, two advertising executives wrote a timeless guide for how to write in the business world.

And here are 12 of their tips you should staple to your desktop:
The goal of your writing is effective communication - writing that *works*

Busy people read what you write.

So you are more useful to them when your writing takes up less of their time.

The goal: invest the time to write well now to save others time in the future.
The golden rule of business writing: don't mumble.

While it is generally desirable to communicate your thoughts in a forthright manner, toning down your point and tiptoeing around it may tempt the reader to tune out and allow his mind to wander.

Just kidding.

Don't mumble.
Read 19 tweets
4 Jun
The most valuable Twitter feature you aren't using:

Advanced search.

Knowing how to use it will help you find the hidden gems of the Twitter archives and 10x your Twitter experience.

Here's the step-by-step guide:
Most Twitter users know nothing about advanced search.

And the few that do think you have to access it this way: by clicking the three dots in the search bar, then clicking advanced search, then using these fields.

This is painfully inefficient.

Luckily, there is a better way.
You can leverage the power of advanced search right in the search bar using text.

And there are six different things you can create filters for:

• Date
• Keywords
• Number of likes
• Number of replies
• Number of retweets

Let's dive into how to use each.
Read 14 tweets
2 Jun
One of the most legendary marketers of all time: David Ogilvy

In 1982, David wrote an internal memo to the employees of his advertising agency titled "How to write."

And in just 10 bullets he put together a masterclass in effective writing.

Here's a breakdown of each one:
The memo starts with a clear *why*

"The better you write, the higher you will go in Ogilvy & Mather.

People who think well, write well.

Good writing is not a natural gift. You have to learn to write well."

Replace "Ogilvy & Mather" with any company and this holds true.
1. Read the Roman-Raphelson book on writing. Read it three times.

Every company on Earth would be a better place if this book was required reading before email permissions were given.

If you are still sending emails with Walls of Text, order this.

Read 16 tweets
28 May
Community-driven businesses are the future.

This was one of many takeaways from yesterday's Builders Build with @gregisenberg.

Here are 7 can't-miss lessons on audiences, communities, courses, and the future of business:
People confuse audiences with communities.

An audience is simply a group of people who:

• Follow you
• Listen to you

Building an audience is much easier than building a *community*with that audience.

And to do that, you can use the community test 👇🏼
There are five elements of every strong community:

• Togetherness
• Rituals
• Identity
• Belonging
• Engagement

When building a community, think TRIBE.

And to start, focus on creating rituals and fostering engagement.
Read 11 tweets
27 May
Very cool product: @racket100

If they can make it seamless to play audio clips inline on Twitter, they will take over the short-form podcasting game in 3-6 months.
Check it out here:

And check out the episode I did with @kp here:

Read 5 tweets

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