5 things turned a newsletter I did on the side for 10 hours a week, into a 7 figure business with a bunch of businesses shooting off of it.
#1 Give me your money first. Do a founders offering
Before you spend time on creating any business, test the market. I ALWAYS test the market

I don’t care for opinions. I care for your dollars. we start with a pre-sale before we even have the product.
#2 Choose your price, then add a zero to it
I ALWAYS underprice. It’s a personal fault. Don't be like me.

I found the more we raised the price, the more we sold, and THE FEWER CHARGEBACKS and HEADACHE we had

Don’t be afraid to price higher!
#3 Be A Leech
The best way to grow is to piggyback off someone else’s content

I joined FB groups like Trends @TheHustle and gave until my eyes hurt from writing out responses and sharing

Then I started sharing my articles, and the subscribers started FLOWING
If I were to do it again I would have started on Twitter way earlier. Twitter is the best way to grow an email list RN

My bud @alexgarcia_atx breaks down how to use Twitter like a boss 😎
#4 Get obsessed with business models

@KimKardashian has 210M followers, @MrBeast has 30% of that

Yet, he certainly doesn’t have 30% of her net worth (1.6%.). Why?

Kim and her team understand business models

You can’t just have followers; you need to know what to do with em
#5 Know your #s
This was my original model. I thought off of 20k subscribers; you could do about $90k in profit in year one.

Instead, we did $150k in revenue in 1st quarter

I knew which revenue lines to add and which to ignore - benefit of looking at THOUSANDS of deals before
TLDR:
Presell
Raise Your Prices
Steal Attention
Nerd out Over Business Models
Know Your Math



Get yourself an audience.
Learn how to monetize it.
Add investments to the mix.
If you like this get on our email list...

We give away all the secrets

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More from @Codie_Sanchez

9 Jun
How do you oversee multiple businesses?
How do you make sure you're growing?
How do you focus on the right things?

I get asked these questions CONSTANTLY and

SCORECARDS: A thread on how I oversee 15+ businesse's at a time, 1 snapshot at a time:
First up: There are probably MUCH better and fancier ways than all of these...

Keep it simple, stupid. There is no exact right way I can show you.

Goal is --> what gets measured gets managed
So you wanna run a media biz?
Scorecard that got us our 1st 25k followers at Contrarian Thinking.

Grow Baby Grow - Marketing spreadsheet
Read 6 tweets
7 Jun
WHY PASSIVE INCOME IS CRITICAL? And how to get it?

1st Why?
Out of a job for a year is NORMAL
- 60% of American adults live with chronic illness
- 42% have more than one
- 1/4 Americans will have a disability (That’s 61 MILLION PEOPLE)
Even for us young hustlers:

- 1/4+ of today's 20 year olds can expect to be out of work for at least a year bc of a disabling condition before they reach retirement
And yet we SUCK at saving:

65% of households lack a mere six weeks of take-home pay on hand.

37% of respondents unable to cover more than a month of normal spending.
Read 6 tweets
6 Jun
Can't believe I'm saying this...

I'm actually concerned we may default on our national debt.

Anytime a country has gone to 130% det / GDP it has been a metaphorical point of no return.

The country has defaulted, a 🧵based on an industry report that got me humming.
Story time: Over the past 200 years

98% of nations that hit 130% defaulted on their debt (usually through inflation.)

Japan is the only one in 200 years that hasn’t defaulted BUT

Japan is rare...
Japan is a nation:
- in budget surplus (i.e. they run a net profitable biz)
- internally funded (i.e. they buy their own goods)
- with a Net Int’l Investment Position (NIIP) of +70% of GDP (aka they save a lot, and can ask for their $ back from other countries i.e. US.)
Read 5 tweets
5 Jun
Investors as Influencers? It's a thing now

I want to invest in a portfolio of "influencer investors" & their funds

Who do I need to know??

*Even Investors worth $46 Billion are getting "influencey"* A 🧵
Investors are going to increasingly become influencers IMHO

Why?

L-E-V-E-R-A-G-E

Leverage is the multiplier

If you REALLY like a deal, you don't just go ALL in. You go 110%+ in.
There are four types of leverage:

Labor + Capital + Code + Audience

Audience is the new kid on the block.
Read 8 tweets
3 Jun
About 30k of you contrarian hooligans follow me here since I started regularly twittering* 6 months ago

To celebrate: a mega-thread of my fav threads I've written.

18 threads to teach you more than an MBA on M&A (& cost ya way less 😉)
(1) Playbook on using laundromats to create boring but predictable cashflow
(2) How to buy land for $10k and make $1.5k/ month on it
Read 22 tweets
28 May
Everything in life has rules. How you negotiate pay, buying a company, getting equity, or just a new job.

If you don’t spend time understanding the frame of deals, you’ll get taken to the bank just about every time.

Don't get taken to the bank⬇️
#1 Every Deal Is About 1 of 2 Things
Money or power.

Every deal.

People will disagree with me here. They’re wrong. So figure out what is important to the other side and you’re already ahead.
#2 Every deal has two aspects: Price & Terms

The saying for dealmakers:

"You can have your price and my terms, or my price and your terms... but you can't have both. "

Secret: Control the terms, you control the price
Read 7 tweets

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