A running thread of my favorite quotes on copywriting, advertising, and marketing:
The written word is the strongest source of power in the entire universe.
– Gary Halbert on writing
– Gary Halbert on writing
If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument.
– Maurice Saatchi on writing
– Maurice Saatchi on writing
Your job is not to write copy.
Your job is to know your visitors, customers, and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.
– Joanna Wiebe on writing
Your job is to know your visitors, customers, and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.
– Joanna Wiebe on writing
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