Thread by @heyblake

17% of users who visited my profile last month followed me.

That rate used to be under 1%.

How? I made my bio better.

Here are 30+ frameworks to help your bio convert more followers:

0. The @heyblake Special

Start with credibility and social proof. Then tell me straight-up why I should follow you. Bonus points for using words like "free", "grow", "learn", and "tips."

1. Be straight to the point.

Tell me what you do. Be specific and extremely clear. No one wants to spend an extra 30 seconds guessing what you do.

Who does this well? @aprildunford

2. Brand yourself as the "XYZ" person.

Love writing about eCommerce? Start posting enough content where you would consider yourself the “eComm Person.” Having a keyword in your brand can help you get discovered and be more memorable.

Who does this well? @AprilynneA

3. Be funny and relatable.

People like levity. They don't want everything to be serious all the time. If your personality is jokey, add some funny to your bio.

Who does this well? @badunicornvc

4. Tell me what's in it for me.

People don't care about you. They care what you can do for them. So just tell them upfront what they get out of following you.

Who does this well? @blackhatwizardd

5. Set clear content expectations.

Tell me the type of content I should expect from you. Maybe I don't like fortune cookie tweets, but I really like threads. Your bio can help clarify if it's a fit for me. Oh, and not EVERYONE should follow you.

Who does this well? @chrishlad

6. Dare to be contrarian.

Express your true thoughts and beliefs. If they're contrarian, you'll likely surprise a lot of people and they'll wanna know more.

Who does this well? @Codie_Sanchez

7. Double down on social proof.

Don't rely on your own words to persuade. Let your body of work and achievements talk a bit for you. Get the opinions of others involved.

Who does this well? @craigclemens

8. Invite new students.

Tell me what you teach. Help me understand the transformation your knowledge could make if I apply your advice.

Who does this well? @dickiebush

9. Build in the open, share it in the bio.

Let me know that you build in public. Tell me what parts of your process, work, and results you share.

Who does this well? @DruRly

10. Give me something for free.

Give away a free eBook, course, email drip, or template right in your bio. Send the signal upfront that you give way more than you take.

Who does this well? @ecomchasedimond

11. Show us your most helpful content.

Point me to your best content, whether it's on Twitter, your blog, your YouTube, etc. I want to see the best you've got so I can make an informed "follow" decision.

Who does this well? @george__mack

12. Laser focus on one CTA.

Don't ask me to do a million things at once. Show me one helpful link or ask me to do one thing only.

Who does this well? @GoodMarketingHQ

13. Give away the secrets to things everyone wants.

Everyone wants to build a community. This is a clear example of a person who is telling me: "I'll give you the exact roadmap to do it."

Who does this well? @gregisenberg

14. Create a personal connection instantly.

Whether it's by telling me how to pronounce your name, what your favorite snack is, etc: Give me a peak into life through your eyes.

Who does this well? @h5amin

15. Stand up for something.

Don't go overly broad with your bio. If you have a very specific niche or core belief, go all in on that. Become the leader of that movement.

Who does this well? @HashtagHeyAlexa

16. Tell me something crazy, and then relate to me.

Shock me with a crazy result (like 0 to 50M ARR), then bring me back to earth with reality (Burned out.) Show what you're capable of, and that you're a real human.

Who does this well? @JustinSaaS

17. Give yourself a memorable nickname.

Be known for something! You need all the advantages on Twitter that you can get, and being memorable is at the top of that wishlist.

Who does this well? @KateBour

18. Don't appeal to everyone.

Talk to your people. Don't expect everyone to fit that group. Seeking out everyone will result in appealing to no one.

Who does this well? @lolitataub

19. Use the "Tweets about..." framework

Be bold and simple: I tweet about X, Y, and Z. It works because it's quick to read, sets expectations, and makes the judgment call easy.

Who does this well? @mkhundmiri

20. Surprise me.

Make me gasp, stand up, laugh, jump, cry, etc. Evoke an emotion that I don't expect going into a Twitter bio. This ups your follow chances for sure.

Who does this well? @packyM

21. Don't tell me you know it all.

Tell me what you're learning. Let me dive into the journey alongside you since I'd like to learn the same thing.

Who does this well? @polina_marinova

22. Help people achieve their goals.

Here's an example where I know this account will help me get a dev job. If that aligns with my goal, I am 100% following that account.

Who does this well? @RandallKanna

23. Tell me how often you'll tweet.

I wish more people did this. Some people are OK with high-volume tweeters. Some just want chill accounts to follow. Make that info available so they can make a decision.

Who does this well? @randfish

24. Go specific and never stray.

When you're known for a topic, convey that you don't deviate from it. Stay true to the words in your bio and you'll retain your followers as well.

Who does this well? @rosiesherry

25. Tell me a random fact.

Something remarkable happened to you? Tell me an insane fact that applies to your niche? Display it. We don't need any more cookie-cutter bios.

Who does this well? @SahilBloom

26. Sell me on the transformation.

You don't sell people on features. You sell them on what life will be like after they get the features. Tell me how your content will transform me.

Who does this well? @SalesNotepad

27. Go controversial.

50% will agree with your bio and follow instantly. The other 50% may still follow out of pure intrigue.

Who does this well? @ShaanVP

28. Make tough concepts easy for me.

Reassure me that even though you're talking about something I don't understand or may typically be "boring", you'll actually make it easy to learn alongside you.

Who does this well? @theaknobel

29. Predict the future.

Create a social proof quote based on what you want Forbes to say about you 10 years from now.

Who does this well? @wizofecom

30. Make me think. Then make me laugh.

Get a little deep, and a little silly. Show the contrast of your talents in your bio content. It doesn't all have to be serious. It doesn't all have to be jokey.

Who does this well? @WorldWideWob

31. Bonus tip: Don't go overboard on hashtags.

They look ugly in the bio. They change the color of the text and thus divert your attention away from other elements. They really don't help you grow just by having them in your bio.

Recap:

1. Be straight to the point.
2. Brand yourself as the "XYZ" person.
3. Be funny and relatable.
4. Tell me what's in it for me.
5. Set clear content expectations.
6. Dare to be contrarian.
7. Double down on social proof.
8. Invite new students.

9. Build in the open, share it in the bio.
10. Give me something for free.
11. Show us your most helpful content.
12. Laser focus on one CTA.
13. Give away the secrets to things everyone wants.
14. Create a personal connection instantly.
15. Stand up for something.

16. Tell me something crazy, and then relate to me.
17. Give yourself a memorable nickname.
18. Don't appeal to everyone.
19. Use the "Tweets about..." framework
20. Surprise me.
21. Don't tell me you know it all.
22. Help people achieve their goals.

23. Tell me how often you tweet.
24. Go specific and never stray.
25. Tell me a random fact.
26. Sell me on the transformation.
27. Go controversial.
28. Make tough concepts easy for me.
29. Predict the future.
30. Make me think. Then make me laugh.
31. Don't go overboard on #.

That's all, folks!

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