I am wondering when it become a mass phenomenon. Expert-based products require a media strategy. Edutainment, foresight, hands-on experience, meta-frameworks, popular science, etc. And it's easy to stand out, as web is full of noise and nonsense. Classic SMM should die.
Say, we once published a legal roadmap for fintech / blockchain startup turned popular science / hands-on article in the major Singapore outlet and got > visits & users to the biz than from any classic ads / SMM I can think of.
Or infographic on the future of edtech after a foresight session in California with 300 experts around the world (@ 2015)
Or here are some notes over human-centric #remote#work & #collaborative#tools. More on the decision-making / talent development side of it. Pity I don't have time to write more often just yet.