We are going to court. Our lawsuit takes aim at Google, Facebook, Amazon, Twitter, Verizon, AT&T and the entire online advertising/tracking industry by challenging industry rules set by IAB TechLab. ⁦@ICCLtweeticcl.ie/rtb-june-2021/
The online advertising industry causes the world's biggest data breach. We are going to court to stop it. iccl.ie/rtb-june-2021/
Our evidence includes the “IAB Audience Taxonomy”, the data broker industry rulebook that specifies what can be in companies hidden dossiers about you: Your health problems, your debt...
iccl.ie/rtb-june-2021/
Video: a peek inside the system building secret dossiers about you.
The ad industry uses bad rules set by IAB TechLab (members include big tech (Google, Facebook, Amazon...) data brokers (Equifax, Experian, Acxiom...), agencies...
It is headquartered in NYC, but we are going to court in Hamburg to hold it to account under the GDPR. @peterhense
Story this morning from @zsk at BBC bbc.com/news/technolog…
Die Zeit's @AnKaNez covers it in German here zeit.de/digital/datens…
@peterhense Online advertising industry broadcasts our personal data, rather than protecting it.
But the GDPR is clear: personal data must be protected.
Here's @RaviNa1k of @A__W______O who has worked with me over the last three years leading up to this case.
Also today, @ICCLtweet joined the European Parliament's "Tracking-Free Ads Coalition". See statement from @paultang ImageImage
I spoke with @TechCrunch @riptari about our @ICCLtweet lawsuit against the privacy crisis in online advertising, and how, after three years, #GDPR enforcers have failed to take any action to end the biggest data breach ever recorded.
techcrunch.com/2021/06/16/adt…

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More from @johnnyryan

9 Mar
Google has announced a big change to its advertising system. That big change raises 4 big questions. iccl.ie/digital-data/4…
It relies on privacy safeguards such as “trusted servers”, isolating data on the person’s device, and targeting groups of people rather than individuals. However, these safeguards are vaguely described. iccl.ie/digital-data/4…
Google said that it would not use unique identifiers in its own ad products. Even so, competition and self-preferencing questions arise. Google will be exposed to competition complaints and litigation if it leaves any room for doubt on any of these three points.
Read 7 tweets
19 Feb
A reminder, ahead of news today, that we alerted the European Commission in October that it could not grant the UK a free data flow "adequacy decision" because of failings of @ICOnews.
@ICCLtweet
iccl.ie/monitoring-hum…
Problems with the draft:
1. GDPR Article 46(2)a tells the Commission what to consider when granting an adequacy decision. One must be able to take the ICO to court for mistakes. Ask @OpenRightsGroup @jimkillock @RaviNa1k whether this is notional or real.
ec.europa.eu/info/sites/inf… ImageImageImage
2. GDPR Article 46(2)b tells the European Commission that there must be an "effective[ly] functioning" a supervisory.
Paras 85-98 of the draft decision give a positive review of @ICOnews' performance.
But in fact the ICO failed to act on RTB, the biggest data breach in history.
Read 7 tweets
16 Oct 20
Data Protection Authority investigation of our complaints finds that the IAB Transparency and Consent Framework infringes the GDPR.
iccl.ie/human-rights/i…
Read 15 tweets
21 Sep 20
Today, we release new data on the consequences of the biggest data breach of all time: Real-Time Bidding. Two years after my complaint about the RTB privacy crisis, @DPCIreland has failed to end it.
@ICCLtweet
iccl.ie/human-rights/i…
Here is a list of the companies that Google sends RTB data to in Europe. It is 25 pages long!
(US list is longer, and has companies from many nations)
iccl.ie/wp-content/upl…
Read 14 tweets
5 Sep 20
@robinberjon @therevoltingx @BrendanEich @samtingleff @acfou @kickstand @mrr619 @WolfieChristl @johnwilander @brave @random_walker While RTB is a vast external data breach (infringing GDPR Article 5(1)f in particular), Facebook, Google, etc. cross use data internally (infringing GDPR Article 5(1)b in particular). I set out this external / internal picture here. brave.com/competition-in…
@robinberjon @therevoltingx @BrendanEich @samtingleff @acfou @kickstand @mrr619 @WolfieChristl @johnwilander @brave @random_walker There must be enforcement to stop infringement of the purpose limitation principle (companies operating unlawful internal data free-for-alls), and against infringement of the security principle (RTB’s big external data breach).
Read 5 tweets
18 Feb 20
The online advertising market requires both internal & external #GDPR enforcement.
@Brave's new submission to @CMAgovUK shows why we need to act against the vast RTB data breach, but also act against Google's internal data-free-for-all too.
brave.com/competition-in…
@brave @CMAgovUK Google, and Facebook, operate internal data free-for-alls that sustain their monopolies. In competition law, that's a problem. But it's also a problem in data protection law - and data protection law happens to have a handy *consumer-led* remedy!
@brave @CMAgovUK @Kartellamt @ICOnews It is tricky, because the vertically integrated platforms can hide behind three layers of infringement. Data protection authorities have to knock down all three. But once they do, the Googles and Facebooks have nowhere to hide.
Read 8 tweets

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